Paul Taylor & Mike Read 6 Degrees. WELCOME! Paul Taylor & Mike Read 6 Degrees.

Paul Taylor&

Mike Read

6 Degrees

WELCOME!

Paul Taylor&

Mike Read

6 Degrees

Our Agenda

• The human brain• Thinking

preferences• Introduce a tool• Have some fun

• Whole Brain project to launch our song!

•The human brain

Perspective

In India they worship them.

In Australia they BBQ them.

MAPS filter our view of the world.

How the thinker thinks

Routine

The BrainRIGHT BRAIN LEFT BRAIN

Imaginative AestheticHolistic

Emotional Expressive

LogicalAnalytical

MathematicalOrganizedProcess

The BrainRIGHT BRAIN LEFT BRAIN

Duality = Preference

Reptilian BrainReptilian Brain

Biological/PhysicalBiological/Physical

Reptilian BrainReptilian Brain

Biological/PhysicalBiological/Physical

LIMBIC SYSTEM (Feeling)LIMBIC SYSTEM (Feeling)

Mammalia Brain:Mammalia Brain: Social/Emotional Social/Emotional

Reptilian BrainReptilian Brain

Biological/PhysicalBiological/Physical

LIMBIC SYSTEM (Feeling)LIMBIC SYSTEM (Feeling)

Mammalia Brain:Mammalia Brain: Social/Emotional Social/Emotional

CCEEREBRALREBRAL SYSTEM ( SYSTEM (ThinkingThinking))

HHuuman Brainman Brain:: Why?Why?

LEFT

BR

AIN

RIG

HT B

RA

IN

LIMBIC

CEREBRAL

Our Four Selves

PlannedOrganisedAdministerDetailed

EmotionalInterpersonalExpressive

Talker

LogicalAnalyticalFact-based

Quantitative

Imaginative ArtisticHolistic

Improvisational

Our Four Selves

Upper Right

DA Upper Left

B Lower Left

CLower Right

Logical ThinkingLogical Thinking

Analysis Of FactsAnalysis Of Facts

Processing Processing numbersnumbers

VisualisationVisualisation

ImaginationImagination

ConceptualisatioConceptualisationn

PlPlanning anning ApproachApproach

Organising FactsOrganising Facts

Detailed ReviewDetailed Review

Gut ReactionGut Reaction

Sensory Sensory ResponseResponse

InterpersonalInterpersonal

Default Mode

Upper Right

DA Upper Left

B Lower Left

CLower Right

The language The language of logic and of logic and

reason reason

The language The language of of

imaginationimagination

The language The language of structure of structure and controland control

The language The language of intuitionof intuition

Language

Upper Right

DA Upper Left

B Lower Left

CLower Right

BriefBrief,, Clear Clear,, Precise Precise

DDirect, to the poirect, to the poiintnt

WWell articulatedell articulated

LLogicogic of the of the ideaidea

TTechnical accurechnical accuracacyy

AAlignment with lignment with objectivesobjectives

An overviewAn overview

CConceptual frameworkonceptual framework

Initiative & Initiative & imagination imagination

VVisualsisuals

New ideasNew ideas

CConnection to “big onnection to “big picture”picture”

Step Step bby stey stepp – – unfoldingunfolding

Precedence & proofPrecedence & proof

HHow it will happenow it will happen

RReferences eferences && backgroundbackground

AAlignment with lignment with established established proceeduresproceedures

AAttitude and ttitude and convictionconviction

Personal approPersonal approachach

PeopPeoplle ie immpactpact

Emotional reactionEmotional reaction

Empathy Empathy

Expectations

Upper Right

DA Upper Left

B Lower Left

CLower Right

Being realisticBeing realistic

QuantifyingQuantifying

DDataata

LogicLogic

Deconstructing Deconstructing issuesissues

InfersSpeculationTaking risks

SurprisesConceptualising

RReliableeliable

GGetettingting things done things done

Order Order

EEstablished stablished proceduresprocedures

HelpingHelping

Considering othersConsidering others

Expressing selfExpressing self

InteractionInteraction

Likes

Upper Right

DA Upper Left

B Lower Left

CLower Right

Looks O.K. The Looks O.K. The facts seem to facts seem to

check out. The check out. The numbers add numbers add

up. It could be a up. It could be a go.go.

What a terrific idea! I can see it

ten years from now. I can really

see it working

It’s possible. It’s possible. But I see some But I see some potential risk. potential risk. I’ll wait until all I’ll wait until all the questions the questions

are fully are fully answeredanswered

Oh Wow! It’s Oh Wow! It’s great. I’ve got great. I’ve got tingles all over tingles all over

my bomy bodydy

An Idea

Upper Right

DA Upper Left

B Lower Left

CLower Right

““Why”Why”

““How”How” ““WWho”ho”

““WWhat”hat”

Questions

Upper Right

DA Upper Left

B Lower Left

CLower Right

ThoughtfullyThoughtfully

CCautiouslyautiously SpontaneouslySpontaneously

UnemotionallyUnemotionally

Reacts

Upper Right

DA Upper Left

B Lower Left

CLower Right

RationalRational Visionary

SafekeepingSafekeeping GGutut

Approach

Upper Right

DA Upper Left

B Lower Left

CLower Right

Wants Wants

precise factsprecise factsPrefersPrefers

conceptsconcepts

Wants to see Wants to see the processthe process

Needs to feel Needs to feel

enthusiasmenthusiasm

Overview

Upper Right

DA Upper Left

B Lower Left

CLower Right

NerdNerd

UUncaringncaring

TTech Headech Head

CCalculatingalculating

UUnemotionalnemotional

PPoowwer Hungryer Hungry

NNumber Cruncherumber Cruncher

GullibleGullible

SSoft Touchoft Touch

AA push Over push Over

TTouchy, ouchy, FFeelyeely

BBleeding Heartleeding Heart

Down Side

PickyPicky

FFussyussy

PloPloddderder

UnimaginativeUnimaginative

SStick in the Mudtick in the Mud

Head in the cloudsProcrastinates

A ‘gunner’Last minuteUnrealisticCan’t Focus

Upper Right

DA Upper Left

B Lower Left

CLower Right

FactFactuualal

IIntellectualntellectual

AAcademiccademic

VisualVisual

‘‘StStrreet’eet’

AArtisticrtistic

AdministraAdministrattiveive

OOrganisationalrganisational

PProceduralrocedural

MusicMusicaall

SSocialocial

EEmotionalmotional

‘Smartness’

Teams !!

Team Or Corporate DNA

Dominant

Blue/Left

Dominant Cerebral

PreferenceNOT

Competence

Upper Right

DA Upper Left

B Lower Left

CLower Right

““Why”Why”

““How”How” ““WWho”ho”

““WWhat”hat”

Questions

Upper Right

DA Upper Left

B Lower Left

CLower Right

““Strategise”Strategise”

““OrganiOrganisse”e” ““PPersonaliersonalisse”e”

““Analyse”Analyse”

Planning

Upper Right

DA Upper Left

B Lower Left

CLower Right

““Strategise”Strategise”

““OrganiOrganisse”e” ““PPersonaliersonalisse”e”

““Analyse”Analyse”

Planning

Creativity – time to flex this muscle

The Fantasy Test

DirectorWriter

CameramanArt director

Casting agentWardrobe designerSet designerLocation manager …

What stops us thinking creatively?

The Box

Knowledge

Ignorance

Fear

Rules

Assumptions

Habit

Which of these two lines is longer?

A

B

The What?

The Why?

The Why Not?

Effective Brainstorming

• Don’t be serious

• Capture everything

• Don’t perfect

• Go with the flow

• Listen & respond

• Don’t hesitate

• Never say ‘no’ (say ‘maybe’ instead)

• Take the ego on holiday

Active Listening

1

2

3

Thinking about what to say next - Ego

Listening – Taking mental or written notes

Empathetic Listening – Seek to understand (diagnose, then prescribe)

Creative thinking and innovation are the hormones that will make your business grow.

And everyone of you has a valuable role to play in the process.

Please speak up …….and listen!!

Team Exercise

45 minutes to submit a launch planfor your new single

Whole Brain Project Management

Upper Right DA Upper Left

B Lower Left CLower Right

The Goal

DISCOVERY / ADISCOVERY / ANALYSIS (5mins)NALYSIS (5mins) INITIATIVE / STRATEGISE (20mins)

APPLICATION / ORGANISE (10mins)APPLICATION / ORGANISE (10mins) COMMUNICATION / PERSONALISE COMMUNICATION / PERSONALISE (10mins)(10mins)

Strategic Imperatives:

Project Parameters:

Key Deliverables:

3 to 5 Great Ideas for launching this song to market :

Customer Issues / Barriers:

Team Issues / Feelings:

Key Project Milestones:

SMART: Who / What / When?

DefinitionsCreativity: “The power or ability to invent”

Innovation: “The act of introducing something new”

Our definition today: “Innovation is creativity with a purpose”

Wrap upWhole Brain Thinking can help us prepare,

listen, empathise and communicate.

It can help us to innovate -“The act of introducing something new.”

And encourage us to think differently and creatively.

We all have a creative brain.

What will you do differently as a result of today’s thoughts?

Best Sales PresoPrize

• Hand in your Epping Road Presentations to Microsoft

• The winning team, selected by Microsoft, will each win a Red Balloon Day gift voucher – where you can choose a one of many amazing experiences or gifts

• Announced 29 February 08• Turn it Up!

Thank You