Paul Mundy www.mamud.com 1 Recycling communication materials
Paul Mundywww.mamud.com 2
Recycling communication materials Producing quality materials = expensive and
takes skilled staff Reduce costs by recycling Rewrite information materials for different
media, different audiences
Paul Mundywww.mamud.com
Multiple uses of information
Magazine article
Newspaper article
Press release
Video
Radio progConf paper
Journal article
Discussion paper
Case study
Thesis
Report
Evaluation
Mini case
PowerPoint
Discussion forum
Speech
Website
Book chapter
Annual report
Brochure
Schoolbook
Policy brief
Children’s story
Marketing by pastoralists in East Africa
Original book
Children’s booksPolicy brief
Info briefs
Training manual
Posters
Marketing chains
When they sell their animals or products, pastoralists are at the start of a marketing chain (or “value chain”, or “supply chain”) that leads eventually to the consumer. There may be only a few actors in this chain, or there may be many (Figure 2).
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What is a market chain? Imagine a rope with knots in it. You, the producer, are at a knot at one end of the rope. At the other end is the consumer, the person who eats the meat or drinks the milk you have produced.
At each knot in the rope is someone who buys and sells the animal or its meat or milk. Some ropes are short and have only a few knots. Some ropes are long and have many knots.