Demand Management Measures Independent Technical Panel November 19, 2014 Paul Herzog, Coordinator Ocean Friendly Gardens Program Surfrider Foundation www.oceanfriendlygardens.org
Dec 24, 2015
Demand Management Measures Independent Technical Panel
November 19, 2014
Paul Herzog, CoordinatorOcean Friendly Gardens ProgramSurfrider Foundationwww.oceanfriendlygardens.org
BackgroundSurfrider Foundation – non-profit grassroots organization
dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers in Malibu, California, we have 50,000 members and 90 chapters worldwide (84 chapters and 23 student clubs nationwide).
Coordinator, Ocean Friendly Gardens Program. Work with: - Water supply/quality agencies, plus green waste & air quality - Private sector - Non-profits - Community-based organizations - Elected officials
Approach
Watershed Approach - beyond conservation.
- Retention of rainwater - Permeable soil & hard surfaces - Climate appropriate plants & drip irrigation + Carbon sequestrationHands-on activities – more than handoutsFacilitating agencies collaboratingCapture data – help meet state regs, e.g.,
MS4 Permit, 20x2020, AB 341, AB 32.
Communications to Membership and Affected Stakeholders
Print & social mediaBlogOnline mapTablingNeighborhood walks
Achieving goals and objectives
Prop 50 & Prop 84 IRWM sustainable landscape grant programs
CUWCC New Norm/Watershed Approach
USEPA programs talking to each other – WaterSense & Green Infrastructure programs
AB 2104 (HOAs, turf)Chapter talks, walks &
workdaysBuilding professional
workforce
Current challengesInternal- Capacity – volunteer driven
External- Silos & lack of collaboration - Lack of understanding about
watershed approach- Turf rebates not promoting
watershed approach- Lack of skilled workforce- Consumers under-valuing
role of landscape & pros- Cheap “solutions” - artificial
turf, no-cost retrofits
Anticipated challenges
Internal- Funding to hire more staff
External- Lack of innovation – need for
Civilian Conservation Corps- Piece-meal solutions – one-
offs; “__ __ Garden Friendly”- Opposition from traditional landscape industry
Recommendations to the ITP
Watershed Approach – adopt & promote
Integrated governance – engage fellow agencies
Education – draw from MWD’s Cal Friendly class
Training – invest in hands-on workforce development
Data from each retrofit – common metrics, make accessible