Paul Gibson

Paul GibsonIndustrial Designer

CV + Portfolio

+44 (0)7715294058

[email protected]

www.paulgibsondesign.com

Hello Company Name.

I am writing to apply for the position of Product Designer, having seen details of your vacancy via Linkedin.

My professional background has been focused within front end innovation for a range of industries and

clients. During my past experiences within both a corporate company and consultancy design teams,

I have been involved in concept development, prototyping, visualization and communication. I have

also had the opportunity to regularly participate in and run creative sessions as well as observing and

interacting with people, to deliver intelligent insights.

I enjoy working within holistic teams to solve problems, explore and investigate, people, environments

and aesthetics to create new engaging experiences. This approach to projects has enabled me to broaden

my knowledge of different industries and areas such as manufacturing, product and brand development.

Working at Company, I am keen to contribute my skills to projects. I bring a fresh, youthful, yet mature

approach to design and innovation. I would greatly appreciate working for a consultancy with a diverse

portfolio and reputable clients including Audi, Hewlett Packard and Tom Tom.

I would be grateful if you could take a look at my CV and portfolio.

I look forward hearing from you.

Many thanks,

Paul

Qualifications

First Class - BA (Hons) Product Design : Nottingham Trent University 2012

Diploma in Professional Practice

A Levels in Art, English, Music Technology + Product Design.

Experience

Product Designer - Innovia Technology : Cambridge, UK

August - Present

Innovia is a multi-disciplinary consultancy consisting of designers, physicists,

chemists and engineers that specialise in breakthrough innovation for

companies across a wide range of industries, such as P&G, VF, Shell and

Samsung.

Freelance Designer - Nestlé R&D : Singen, Germany

2 months - 2011

Student Designer - Nestlé R&D : Singen, Germany

12 months - 2010 - 2011

Working with manufacturers, engineers, chefs, graphic and industrial

designers from around the world to create a wide range of strategic structural

branded packaging.

Student Designer - True Reflections : Manchester, UK

1 week challenge - 2009

As part of a small, creative team for a one week challenge to create a

educational, feasible, product for some of the worlds poorest people.

Software

Photoshop, Illustrator, InDesign, Dreamweaver

SolidWorks

Rhino 3D (basic)

3D Studio Max + Vray

Sketch Book Pro

iMovie

Skills

Ethnography, story boarding + experience mapping.

Sketching, prototyping, detailing + styling.

Visualization, comminution + photography.

Confident presenting work to others.

Lateral thinking and problem solving.

Meeting deadlines and working under pressure.

References

Ben Rose : Design Coordinator

Innovia Technology

[email protected]

+44 (0)1223 248888

DOB: 27/02/90

20 Ditton Walk, Cambridge, CB4 4QE

Patrick Luke : Design Manager

Nestlé PTC Singen, Germany

[email protected]

+49 773 114 1377

Over recent years English Breakfast Tea has seen a declining user base.

Today 96% of tea drinkers in the UK are estimated to be over the age of 25.

BriefMake tea relevant to the under 25’s.

Specification

Design should resonate with users under 25, while

being relevant to their lifestyle and needs.

Offer a new experience of preparing tea, both in teapot and mug.

Aim to highlight the social aspect of tea culture.

Usage Studies

Tea Room + Cafe Visits

Retail Visits

Target UserFocus Groups

Rese

arch

.

Evening Therapist

Social Drinker

Experimenter

“I like variety... I don’t have

a brand.”

“I’ll drink a cup if I’m offered one.”

“I drink coffee in the mornings.”

Char

acte

r Pro

file.

Users that drink tea, consumed most

whilst at home.

Little differentiation in tea packaging.

Peoples main reasons for drinking tea

was for comfort, warmth and relaxation.

The majority of tea brands featured an

element of sophistication and heritage.

Teapots are occasional used in home

and cafés for social occasions.

Many younger consumers drank coffee

for a caffeine fix or herbal teas for

health benefits.

EST 1706

Rese

arch

Fin

ding

s.

Des

ign

Dev

elop

men

t.

Prot

otyp

e D

evel

opm

ent.

Differentiating brand and packaging format.

Pack

agin

g +

Bra

ndin

g.

Add loose tea to infuser, or attach tea bag.

Brew in teapot, mug or flask. Remove infuser + enjoy.

Tea

Set.

Fina

l Pro

toty

pe.

Innocent Drinks is one of Britain’s best loved brands. Founded in 1999, the companies primary business is making healthy food and drinks, including

smoothies, juices and veg pots.

BriefCreate 3 stages of future business development, through expanding innocent’s product range.

Specification

Differentiate from competition.

Bold and competitive.

Align with innocent’s values.

innocentfutures

packaging trends retail channels

brand valuessustainability

competitorsnew / expanding

markets

Risk

Rew

ard

easy open tear strips.

transparent & honest of real ingredients.single servings for ‘on the go‘ purchases.

ice lollies

tamper evidence seal.

transparent & honest of real food.

matt frosted texture enhances natural feel.

baby food

refill packs.

gel pack.

shower gel

Food plays a central part in the formation of our social groups. In sharing food the sense of community is continually defined. The solitary eater

receives little encouragement to prepare a meal for them self.Its is forecast that 253.8 million people will be living on their own by 2020.

BriefAid and encourage convenient food preparation for

single house holds.

Specification

Solutions for single householders predominately male aged 25 - 40.

Solve issues concerning, unorganised and limited storage space.

Aid and encourage meal preparation from fresh ingredients.

Consider the environmental impact of product.

Research.

Knife + cutleryfactory visit.

Kitchenware retail visits.

Interviews with peoplewho live on their alone.

Observations made in users

kitchens.

User Typologies.

Gentlemen Armchair Explorers Convenience Kids

A mature and traditional understanding of food.

“A meal isn’t a meal if it does not contain meat.”

Tends to utilise their cooking skills to impress potential partners.

Relates food to television and are up to date with cooking programmes.

Youthful and enthusiastic, to them cooking is a hobby - not a chore.

Constantly on the look out for new ideas, but have little patience.

Proudly urbanite and deep in the wireless web. They have little time for a developed interest in food.

When hungry, they eat whenever and whatever they feel like.

They choose to prioritize time over quality.

Main Research Findings.

Homes often featured limited and inadequate

storage space for kitchen wares.

Users had knowledge of what good food was,

yet were not encouraged to cook regularly.

Men that live alone are often appearance

conscious and aimed to keep a clean tidy home.

Praise

Showing off there skills and for it be

recognized and valued.

Impress

To seduce and influence potential partners.

Passion

Gaining a sense of achievement and self

actualization.

Motives To Cook

Sketch Development.

Concept Development + Prototyping Testing

Unit Stored

The collection is efficiently stored on the users work top surface.

Unit Unpacked

During food preparation, items are unpacked from the unit.

The Board

Prepared

ingredients are

moved to recess

in chopping

board - providing

a guideline for

‘one portion‘ of

vegetable.

Food preparation

waste is swept

to one side and

collected.

The Storage

Removable draw

collects preparation

waste.

Smart device

holder.

Knife sharpening block.

Bottle + tin opener.

Waste

After preparation, waste draw is

removed and emptied into compost

bin - mess free.

Application

Invite friends or app users to dinner.

Cook together virtually with simplified visual steps.

Dine.

ThanksAny questions or feedback?

+44 (0)7715294058

[email protected]

www.paulgibsondesign.com

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