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ARTFULLY UNITING EXTRAORDINARY HOMES WITH Patty Cordoni
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Page 1: Patty Cordoni Marketing Presentation

ARTFULLY UNITING EXTRAORDINARY HOMES WITH

Patty Cordoni

Page 2: Patty Cordoni Marketing Presentation

Patty CordoniLOCAL EXPERTISE WITH GLOBAL CONNECTIONS

EXPERIENCE:Oregon Real Estate Broker - 2004-PresentIntel Corporation, Chandler, Arizona - 1986-1997Farm Manager/Horse Training Facility - 1997-2003Sisters City Economic Development Manager - 2012/2013

AFFILIATIONS:Accredited Buyer Representative, Graduate of Real InstituteCertified Distressed Property ExpertAccredited Commercial ProfessionalWomen's Council of Realtors

EDUCATION:QUALITY REAL ESTATE SCHOOL, BEND, OREGONOREGON REALTOR INSTITUTECHANDLER GILBERT COMMUNITY COLLEGE, ArizonaSCOTTSDALE COMMUNITY COLLEGE

COMMUNITY:Past- 2 year President Sisters Area Chamber of CommerceMerchandise Manager - Sisters Rodeo AssociationChairman - Sisters Business Attraction and Retention Team

PERSONAL:Relocated from San Jose, CA to Bend in 1977Moved family back to Central Oregon after a career in ArizonaEnjoy farm living and equine activities in Central Oregon

PattyCordoni.compatty.cordoni@sothebysreal

ty.com541.771.0931

Page 3: Patty Cordoni Marketing Presentation

Multiple Listing ServiceCreate Home BookCreate Buyers GuidesInstall Sign and Perma FlyerPlace Lock BoxQuality PhotographyJust Listed AnnouncementsListing Notification for Top BrokersRezora Email Marketing CampaignOnline Media Launch

SKILLFUL MARKETING APPROACH

MARKETING PLAN 30 DAY INITIATIVE

Page 4: Patty Cordoni Marketing Presentation

A TRULY GLOBAL BRAND WITH 83 LOCAL SALES ASSOCIATES AND MORE THAN

14,000 INTERNATIONALLY5 LOCAL OFFICES, 4 FULL TIME ONSITE

SALES CENTERS AND OVER 700 OFFICES GLOBALLY IN APPROXIMATELY 48

COUNTRIES/TERRITORIES

SOTHEBY’S WORLWIDE

Page 5: Patty Cordoni Marketing Presentation

ONLINE MARKETING COMMITMENT

96% of all buyers begin there

search online

Page 6: Patty Cordoni Marketing Presentation

CASCADESOTHEBYSREALTY.COM

One of our Unique Sources For ViewingExtraordinary Homes Throughout Oregon

Page 7: Patty Cordoni Marketing Presentation

PROPERTIESINSISTERSOREGON.COM

Page 8: Patty Cordoni Marketing Presentation

PATTYCORDONI.COM Targeted Local Website

Personal Website

Page 9: Patty Cordoni Marketing Presentation

SOTHEBYSREALTY.COM

Connecting Our Central Oregon Listings with Buyer’s Worldwide

Page 10: Patty Cordoni Marketing Presentation

NATIONAL AND INTERNATIONAL ONLINE

Includes the Most Significant Media Companies and Real Estate Focused Websites in the World

DELIVERING OVER 800 MILLION IMPRESSIONS PER YEAR

OpenFences.comFarmAndRanch.com

CapitalPress.comLandWatch.com

Page 11: Patty Cordoni Marketing Presentation

THE WALL STREET JOURNAL DIGITAL NETWORK

An Exclusive And Custom Approach That All of Our Listings Benefit From

NATIONAL ONLINE PARTNERSHIPS

Page 12: Patty Cordoni Marketing Presentation

THE NEW YORK TIMES

A Multi-Faceted Program Delivering 300,000,000 Impressions

ONLINE PROPERTY

Page 13: Patty Cordoni Marketing Presentation

LOCAL MEDIA

Page 14: Patty Cordoni Marketing Presentation

EXTRAORDINARY LIVINGExplore, Experience, Enjoy Central Oregon Real Estate, Venues and Events

EXCLUSIVE LOCAL

CLICK HERE TO READ

Page 15: Patty Cordoni Marketing Presentation

BY THE NUMBERS LIVING

349%

361%

INCREASE IN THE SIZE OFEXTRAORDINARY LIVINGFROM 2012 TO 2013

INCREASE IN REACH BETWEEN 2012CASCADE SOTHEBY’S INTERNATIONALREALTY REAL ESTATE PUBLICATION ANDEXTRAORDINARY LIVING MAGAZINE 2013

IN 2014 WE STRIVE TO REACH OVER 250,000 READERS, VISITORS, FANS AND FOLLOWERS

EXCEPTIONAL LOCAL EXPOSURE

Our Quarterly Distribution

Page 16: Patty Cordoni Marketing Presentation

OPTIMIZING ONLINE & IN PRINT

LOCAL MEDIA PARTNERS

Page 17: Patty Cordoni Marketing Presentation

With Over 3 million Viewers Per Month Exclusive to Cascade Sotheby’s International Realty

EXCLUSIVE. UNIQUE. EFFECTIVE LOCAL MEDIA PARTNER

Page 18: Patty Cordoni Marketing Presentation

email marketing

NewslettersProperty Announcements

Property Updates

TARGETED MESSAGING DELIVERED THROUGH

Page 19: Patty Cordoni Marketing Presentation

FOR ADDITIONAL EXPSORE

Using Social Media To Drive Effective Awareness Of Your Home

Page 20: Patty Cordoni Marketing Presentation

SIR YOUTUBE AND CSIR YOU TUBE

Limitless Local, National and International Exposure For Properties We Represent

VIDEO PLAYS AN INTERGRAL PART IN WORKING WITH NATIONAL AND INTERNATIONAL BUYERS

Page 21: Patty Cordoni Marketing Presentation

VAST EXPOSUREUNRIVALED RESULTS

Page 22: Patty Cordoni Marketing Presentation

TARGETED

Leads to Success

In volume Cascade Sotheby’s International Realtysold almost as much property valued over $500,000

as the three nearest competitors combined

Page 23: Patty Cordoni Marketing Presentation

DOWNTOWN BEND821 NW Wall StreetBend, Oregon 97701

THE OLD MILL650 SW Bond Street Bend, Oregon 97702

SUNRIVERSunriver Village Bldg 5Sunriver, Oregon 97707

SISTERS431 East Cascade Ave Sisters, Oregon 97759