Brandi Musgrave Business Development Manager – Fast Track Marketing Patients Need AND Want Education on Procedures Sometimes elective surgery practices forget that patients aren’t as intimately knowledgeable about procedures like LASIK and breast augmentation as we think they are. More than anything, your patients want information. Even though these procedures have been around for years, it is NEW to them. These are potentially life-changing procedures that definitely carry some element of risk. Potential patients need to know everything there is to know – in layman’s terms – about the services you offer. Digital education materials such as ebooks or ebrochures can help provide this in-depth