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2015 Fall ConferenceOctober 9, 2015
Patients are the Patient Experience
Eric HodgsonClient StrategistGeonetric
[email protected](319) 221-1667 / (800) 589-1171
Twitter: @hodgsonatgeo
Geonetric (http://www.geonetric.com)
“number one” by frankieleon, used under CC BY (http://www.flickr.com/)
One Takeaway
“Some People” by n.karim, used under CC BY (http://www.flickr.com/)
Patients as Consumers
Patients as Consumers
“Telemedicine Consult” by Intel Free Press, used under CC BY (http://www.flickr.com/)
Patients as Consumers
Patients as Consumers
“Kansas City Public Library” by Caleb Zahnd, used under CC BY (http://www.flickr.com/)
Consumer Research
77%
Advanced Web Ranking, October 2014
Consumer Research
Consumer Research
Consumer Research• Use Google Analytics to review your current
analytics to identify how people currently find you.
• Use Google Trends to identify popular, related terms in your area
• Use Google Keyword Planner to see how your page is performing, related to those keywords
Consumer Research
Google Trends (http://www.google.com/trends/)
Consumer Research
“Zumba at People’s Park in Davao City” by Bro. Jeffrey Ploquinto, SJ, used under CC BY (http://www.flickr.com/)
Exercise: Your Keywords
Digital Marketing
“Models.” by Sarah Buckley, used under CC BY (http://www.flickr.com/)
Know Your Audiences
Know Your Audiences
“Road Less Taken” by Dave Sutherland, used under CC BY (http://www.flickr.com/)
Know Your Audience• When and how do they
think about health care?
• What information do they need
• What action do you want them to take
“Kunsthofpassage Funnel Wall” by Serge Bystro, used under CC BY (http://www.flickr.com/)
Success Planning
“Um baby determinado” by babibagni, used under CC BY (http://www.flickr.com/)
Success Planning• Outline what success
looks like
• Determine tools needed to track activity
• Include virtual and physical measures
“Sharpest tool in the shed” by Lachlan Donald, used under CC BY (http://www.flickr.com/)
Consumer Marketing
Consumer Marketing
ConversionDigital Promotion
Search Engine OptimizationContent
Development
Heart and Vascular Care – Cottage Health (http://www.cottagehealth.org/services/heart-vascular/).
Content Development
Genesis Delivers – Genesis Health System (http://www.genesisdelivers.com)
Digital Promotion
“3X9A1235.jpg” by Malcolm Slaney, used under CC BY (http://www.flickr.com/)
Conversion
Google Analytics (http://www.google.com/analytics/)
Tracking
New Dashboard - Google Analytics (http://www.google.com/analytics/)
Tracking• Customize your
reporting for easy and collaborative tracking.
• Set a schedule for review – Campaigns: weekly–Web traffic: quarterly–Major direction: annually
“the golden boys : golden retrievers, san Francisco (2015)” by torbakhopper, used under CC BY (http://www.flickr.com/)
Patient Retention
• Treatment-related events
• Segmented emails and newsletters
• Social activity• Fundraising campaigns• Patient stories
Patient Retention
Patient Retention
Bronson Health – Share Your Positivity (http://positivity.bronsonhealth.com/)
“Muddy Spartans” by US Air Force, used under CC BY (http://www.flickr.com/)
Exercise: Build a Plan
“Close up of The Thinker” by Brian Hillegas, used under CC BY (http://www.flickr.com/)
About Me Eric HodgsonClient StrategistGeonetric
[email protected](319) 221-1667 / (800) 589-1171
Twitter: @hodgsonatgeo
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