Patient Information Conference

www.thinkpublic.com Patient Information: Beyond Lefaflets

truly harnessing the power of designPaul Thurston (thinkpublic)www.thinkpublic.com



agenda

Presentation – 20 minutesStatements & Discussion – 15 minutesDesigning a co-design strategy – 10 minutes

www.thinkpublic.com Patient Information: Beyond Lefafletswww.thinkpublic.com Patient Information: Beyond Lefaflets

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at thinkpublic we use innovative and design based approaches to address big social challenges


we do this by using an approach called co-design

co-design engages patients and staff to play an active role in the design process


what do I mean by design?


what do I mean by design?



What’s your dream job?


Why?

Find out what your users really think


Bring everyone together to design solutions


Develop the designs with your users and test repeatedly


Agree/Disagree.

1: Patients and staff should beinvolved in designing patientinformation


Agree/Disagree.

2: The more informationpeople have the better


Agree/Disagree.

3: Information doesn't have to be well designed to beeffective


3 key tips to take away



think about patient and staff involvement as part of your communications strategy



look elsewhere & be inspired! there’s a wealth of communication books/magazines out there.


(If you only buy 1 design magazine get the Creative Review Annual in May.)


think about digital, how can you use new technology to deliver patient information?


(Look at the NHS Institute for Innovation & Improvement’s Armchair Involvement work)


Designing a co-design strategy

(in 5 min)


Thankswww.thinkpublic.com

Email:[email protected]

Twitter:@p_thurston


Patient Information Conference

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