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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. The Path to Customer Centricity Denish Shah; Roland T Rust; A Parasuraman; Richard Staelin; George S Day Journal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Global pg. 113
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Path to Customer Centricity-Parasuraman

Apr 18, 2015

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Devina Misra
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Page 1: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

The Path to Customer CentricityDenish Shah; Roland T Rust; A Parasuraman; Richard Staelin; George S DayJournal of Service Research : JSR; Nov 2006; 9, 2; ABI/INFORM Globalpg. 113

Page 2: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 5: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 7: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 8: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 9: Path to Customer Centricity-Parasuraman

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Page 10: Path to Customer Centricity-Parasuraman

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Page 11: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 12: Path to Customer Centricity-Parasuraman

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.