Patents: How to gain the Competitive Edge

Innovation InfrastructuresBuilding and Maximizing

Your Patent Space 2.5

What is “the” Invention?

What is “the” Invention?

Engineers and Inventors:

Build Products…which are designed and built for market

What is “the” Invention?

BUT from a Patent Perspective:

The invention is NOT a physical thing – it’s a CONCEPT!

A patent is a CONCEPT

which defines a Space for you to operate in

Defined incorrectly or incompletely, your competition will poke holesin your Space

Correctly defining your Starting Point determines which Game will be played

Just throw down what we have and we’ll take our chances

The old rules say:

…later we’ll try to broaden

the picture to claim

even MORE

But,the Rules are CHANGING!

Inattention to them may be costing you

MARKET SHARE

Old New

Invention-Departure Claims put a TWIST on the old rules…

And get you where you are going – FASTER!

Thus allowing you to Maximize your…

And Minimize your….

Everyone will be Happy !!

It starts with SWISH™

SWISH allows you to go beyond the current system and ask:

Where is the OPPORTUNITY?

(Most reporting systemsreport PROBLEMS….

from the PAST!)

Our unique IP management system helps you identify the competitive landscape

andmarket opportunities

SWISH™ focuses on the FUTURE!

And build an Offensive and Defensive portfolio

Managed properly:

Patents do not need to be about a BATTLE

They can focus on OPPORTUNITIES instead

A qualified IP Manager can help you define your Space in a way that leads to

more growth and more opportunities

Our IP Managers are experienced engineers

…and work hand-in-hand with your legal team!

Our uniquely-trainedIP Managers can help you:

• Reduce legal and maintenance fees• Increase employee participation • Do more in less time ! • Broaden your claims • Raise the value of your innovations• Generate patents with substance• Create GROWTH OPPORTUNITIES

For more information on:

♦ Training with SWISH™ Workshops♦ Locating a SWISH Patent Attorney ♦ Hiring a SWISH IP Manager (3-month introductory package available)

Contact:

Dov May, Director Innovation ServicesTel: 052-7161-059

Email: [email protected]