PATA Adventure Travel and Responsible Tourism Conference and Mart - Bhutan 2015 - Millennial Travellers

M I L L E N N I A L T R AV E L L E R SM E E T T H E N E W N O W G E N E R A T I O N

M I L L E N N I A L T R AV E L L E R S ?W H O A R E

M I L L E N N I A L S A R E :

• Born between 1980-2000

• Also referred to as “Gen Y”

• socially & environmentally conscious

• very demanding of technology and apps

• the fastest growing demographic of travellers

E V O L U T I O N O F M I L L E N N I A L SE X P L O R I N G T H E

• Internet Cafes

• Backpackers

• Guidebooks

• Paper Maps

• Postcards

• Basic hostels

1 9 9 5 - 2 0 0 4 D A W N O F M I L L E N N I A L T R A V E L

• WI-FI / 3G is everywhere

• Flash-packers

• Smart Phones/tablets/laptops

• Online guides/travel blogs

• Social Media

• Mix of budget & luxury accom

2 0 0 5 - 2 0 1 5 I N F O R M A T I O N R E V O L U T I O N

C R E AT E D E Q U A L LY ?A R E A L L M I L L E N N I A L S

• Have experience travelling

• Extended travel plans

• In search of off the beaten path & unique

• Many start as youth rebelling against parents & take comfort in escaping the norm

W E S T E R N M I L L E N N I A L S

• New to global travel

• Shorter trips with purpose

• Visiting the most famous attractions

• Many are supported by parents for life experience

E A S T E R N M I L L E N N I A L S

• Technologically savvy

• High service expectations

• Want cultural experiences

• Seeking work experience

• Bargain hunters

• Their numbers are rapidly growing

• Like taking “Selfies”

C O M M O N T R A I T S

T H I S G U Y ?W H O I S

• was born in 1980 - the edge of Generation X and Millennials

• started travelling at 16

• studied tourism & travel

• has been involved in the travel industry for more than 10 years

• is a Travel Blogger/Digital Nomad

• is a host of the #RTTC twitter chat

• is the founder of WSE Travel Inc.

I A N O R D :

W H E R E S I D E WA L K S E N D ?W H AT I S

E X P E R I E N C E SS H A R I N G U N I Q U E

W S E T R AV E L :

• 2011: started as a travel blog

• 2013: grew to include travel mini-guide books

• opened an online shop

• 2014: started offering unique experiences

• is focused on responsible & positive impact tourism

• Educating clients on cultural & environmental sensitivities

• Providing tools for a positive impact & experience

• Donating $1USD/day/client to local Social Projects

• Donating $1USD/day/client to local Wildlife or Environmental Projects

T R I P F O U N D AT I O N T R A V E L R E S P O N S I B LY, I M PA C T P O S I T I V E LY

M I L L E N N I A L T R AV E L L E R ST H E F U T U R E O F

• be even more socially connected

• require more online access

• be in search of more off the beaten path destinations

• want more socially and environmentally responsible options

• may travel with hover boards?

F U T U R E M I L L E N N I A L S W I L L :

H A P P Y T R AV E L S

What can you offer millennials to create a mutually positive impact?