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Pat Ryan, General [email protected]
617-691-2521• cell: 617-922-0120Fax:617-328-0375
BusinessRadio550.com 203 Concord Street • Pawtucket, RI 02860Units 451 & 453
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Diana Ricci, Account [email protected] cell: 401-222-0291
Fax: 401-722-1459
Media Kit
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WBZS and The Wall Street Business Network“We’re All Business”
• WBZS features interactive talk shows on money, investing, real estate and other financial topics.
• The program hosts are financial savants with years of experience successfully coaching clients and building their own firms.
• Each host’s unique perspective culminates in a multi-faceted look at money and how it affects business and life in America.
• Visit BusinessRadio550.com
Diana Ricci, Account Executive • [email protected] • 401-722-0839 • cell: 401-222-0291Pat Ryan, General Manager • [email protected] • 617-691-2521 • cell: 617-922-0120
203 Concord Street • Pawtucket, RI 02860 • Units 451 & 453 • fax: 401-722-1459 2
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WBZS and The Wall Street Business NetworkWhy Radio?
Diana Ricci, Account Executive • [email protected] • 401-722-0839 • cell: 401-222-0291Pat Ryan, General Manager • [email protected] • 617-691-2521 • cell: 617-922-0120
203 Concord Street • Pawtucket, RI 02860 • Units 451 & 453 • fax: 401-722-1459
• Radio reaches an impressive 93% of all Americans age 12 or older every week and over 95% of Americans age 25-64. 1
• Radio moves product. In a recent study, Radio’s ROI was 49% better than television’s. 2
• Radio connects with consumers at a very high emotional level. 3
• Radio advertising is perceived by consumers as much more personally relevant than advertising on other media. 3
1 Source: RADAR ® 110, September 2011 © Copyright Arbitron (Monday-Sunday 24-Hour Weekly Cume Estimates) 2 Source: “Radio’s ROI Advantage” – Millward Brown and Information Resources, Inc. (IRI) for Radio Ad Lab, 2004-20053 Source: “Personal Relevance, Personal Connections: How Radio Ads Affect Consumers” – WirthlinWorldwide for Radio Ad Lab, 2003
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From Wall Street to Main Street WBZS is your local investment in
a world market
4Diana Ricci, Account Executive • [email protected] • 401-722-0839 • cell: 401-222-0291Pat Ryan, General Manager • [email protected] • 617-691-2521 • cell: 617-922-0120
203 Concord Street • Pawtucket, RI 02860 • Units 451 & 453 • fax: 401-722-1459
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Broadcast in over 70 cities nationwide, The Ray Lucia Show is
the nation’s #1 money talk show, as proclaimed on air. The show is one of talk radio’s most engaging and informative programs focusing on finance today.
Join Ray and the “BrainTrust” as they discuss Your Money, Your Business, Your Life each weekday from 10 am-2pm.
Bloomberg brings the world of money to listeners with breaking economic, business and market news. Market updates are provided as the trends and themes that emerge in the trading day are followed. The best and brightest guests offer insights that are deeper than the headlines.
WBZS and The Wall Street Business NetworkMarket leaders with an inside look
5Diana Ricci, Account Executive • [email protected] • 401-722-0839 • cell:401-222-0291
Pat Ryan, General Manager • [email protected] • 617-691-2521 • cell: 617-922-0120
203 Concord Street • Pawtucket, RI 02860 • Units 451 & 453 • fax: 401-722-1459
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Source: Double Base Mediamark Research Inc.Based on Adults 18+ who listen to all Business News format**MRI Study
WBZS Audience Our Business News Listeners Are Your Target Customers
Demographics25-34 16.1%35-44 31.1%45-54 21.1%55-64 17.1%65+ 15.1%
• 68.3% are in peak earning years
• Owns his/her own home (s). (rental/vacation property included)
• Owns two or more vehicles. (secondary auto, water/aircraft)
• Own Stocks, bonds, mutual funds exceeding $150,000, or more.
• 78% Have investment portfolios
• (25% value over $200,000 )
• 72% Frequently use air travel
• 45% Travel Internationally
Gender• Male 59.16%• Female 40.84%
Education• College Educated 90.7%• Graduated College 74.4%• Post Graduate Work 49%
Employment• Business, Industry, Investor 82.3%• Manufacturing 21.8%• Finance 22.6%
Business Influencers• Top Management 51.0%• Chairman, Director, President 21.7%• CEO/CFO/COO 22..9%• General Management 38.1%
Household Income• Over $100,000 55.8%• Net Worth Over $1 Million 38.1%
Diana Ricci, Account Executive • [email protected] • 401-722-0839 • cell: 4001-222-0291Pat Ryan, General Manager • [email protected] • 617-691-2521 • cell: 617-922-0120
203 Concord Street • Pawtucket, RI 02860 • Units 451 & 453 • fax:401-722-1459
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THANK YOU FOR YOUR INTEREST IN
Diana Ricci, Account Executive • [email protected] • 401-722-0839 • cell:401-222-0291Pat Ryan, General Manager • [email protected] • 617-691-2521 • cell: 617-922-0120
203 Concord Street • Pawtucket, RI 02860 • Units 451 & 453 • fax: 401-722-1459
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