+ = PASTURED POULTRY + GUERILLA FARM MARKETING Paul Greive, CPA, MBA | Primal Pastures | MarketMyFarm.com
+ =PASTURED POULTRY + GUERILLA FARM MARKETING
Paul Greive, CPA, MBA | Primal Pastures | MarketMyFarm.com
THE ECONOMICSOF PASTURED
POULTRY
How many birds can I run?500/Acre/Year
@ 1 Pass
What’s the startup cost?Startup CostsPens
$400 EachBrooder
$500 - $1,500Processing Equipment $1,200 - $5,000Total
$2,100+
What’s the Profit per Bird?Cost Equation
= (Feed Price/Lb * 15) + $6.50
Profit Equation= Revenue - Cost
Cost Example: 15.00 lbs grain $0.50 price per pound $7.50 feed cost $1.50 chick cost $3.00 processing cost $2.00 miscellaneous cost $14.00 total cost per bird
Profit Example:
$20.00 sale price $14.00 total cost $6.00 profit per bird
The Profit Equation= (Acres * 500 * # Passes * Profit/Bird)
- Startup costs
THEN: DIVIDE BY 2
Profit Example 1: 5.00 acres 2.00passes $6.00 profit per bird $5,000startup costs $12,500profit
Profit Example 2: 20.00 acres 3.00passes $5.00 profit per bird $10,000startup costs $70,000profit
THAT’S ALL GREAT, BUT…HOW DO I SELL ALL
THAT CHICKEN?
1. Farm Websites2. Email Marketing for Farmers3. Speaking Engagements4. Getting Blogged About5. Guest Blogging6. Facebook for Farmers7. Instagram for Farmers
13 proven strategies that are working RIGHT NOW on my pastured livestock farm and on farms across the globe. These are affordable and sometimes even profit centers - and are built for those of us who CAN'T spend all day on marketing because we have WORK TO DO!!
8. EatWild.com9. Kickstarting the Farm10. Farm Tours11. Potlucks12. Breakfast on the Pasture13. On-Farm Workshops
#1
#2
#3 – SPEAKING ENGAGEMENTS
#6 - FACEBOOK
#7 - INSTAGRAM
11. Potluck
13. WORKSHOPS
TODAY ONLY:20% OFF CODE:
“PV2”
Let’s [email protected]
5-Star Potluck, Saturday March 14Use Code: “friendofprimal”