What tactics have each of the seven case study cities been using to recruit participants…? And which city has recruited the most so far?
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What tactics have each of the seven case study cities been using to recruit participants…? And which city has recruited the most so far?
www.pastaproject.eu
Renewed partnership with the Italian Rugby Federation for
the VI Nations rugby tournament 2016. Video here.
Valerio Bernabò testimonial highlighting the WHO’s
recommended 150' of active mobility in new brochure, here.
A new map on how to reach the Olimpico Stadium by foot or bike, providing cyclists a safe parking
areas. Map here.
Visitors brochure (here) to encourage public transport used -
when in Rome go sustainable!
@PASTARoma
PASTA prize-giving day, Feb 15, where we gave out 20 folding bikes to 20
winners randomly drawn from those who successfully completed the
questionnaire.
During the PASTA day, we also took the chance to have a
small workshop with contributions from a local NGO (bike2school etc). Video here
PASTA Roma
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PASTA Vienna’s lottery takes place every 3 months, the chance of
winning increases with the number of questionnaires filled in.
PASTA Vienna @PASTAWien
PASTA had a stand at the Bike Day in Vienna.
At a Seniors Club: these seniors just completed a computer course a few
weeks ago so the PASTA online survey was a great way to develop their
computer skills (17/02/2016)
The PASTA project has appeared in several local newspapers and health
publications. All press articles here
Working closely with a number of ministries and municipal authorities.
The Austrian Federal Ministry of Science, Research and Economy shared PASTA via their website.
PASTA Vienna
At "Fem Vital" event - promote a healthy life style for women.
(13-14/11/2015; City Hall of Vienna)
@PASTAWien
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PASTA Zurich has been working closely with
institutes in the recruitment of participants e.g. this
open day at Epidemiology, Biostatistics and
Prevention Institute
Students at the university of Zürich are also a pool of
potential participants that has been tapped into and the
PASTA team have used both Twitter and Facebook to
spread the word on this study.
A short 20 second video was developed to promote the project
which was shared via digital channels.
This video can be watched here.
@PASTAZuerich
PASTA Zürich
www.pastaproject.eu
‘PASTA in lights!’ this was shared at a screen located
near a major transport hub in Newham - the Stratford Underground station.
Newham article on walking & cycling appeared in the Nov
2015 issue of @ThinkingCities mag. p.20-21
Cycling champions have been photographed giving their support
to the PASTA project.
PASTA London offers a cash prize for participants in the
survey.
@PASTALondon
PASTA London has over 300 followers and strategically tweets at subject-
related associations and key journalists e.g. Peter Walker @ the Guardian
PASTA London took the opportunity to hold stakeholder
meeting ensuring key practitioners stay in contact.
PASTA London
www.pastaproject.eu
PASTA BCN having been involved in three TV
reportages on the project on local television.
You can see them all here.
A number of newspaper articles, including one in La Vanguardia have ensured
recognition of the project at a local level.
6 recruiters were employed to distribute info on PASTA, and
recruit potential participants by collecting email addresses at
strategic points across the city.
@PASTABCN
PASTA BCN identified all the mailing lists that they had available to them
through the organisation and projects as well as sending workplace emails.
PASTA BCN has developed a social media strategy with
standardised tweets and taken a targeted approach to linking with relevant organizations to
retweet to their followers.
PASTA Barcelona
PASTA Barcelona created two tee-shirt designs and put them out to vote via
Twitter for participants and followers to choose the winning design.
www.pastaproject.eu
PASTA Örebro linked up with pop up bike shops,
where citizens could have their bike check-up for
free, to gather participants for the survey.
Sending out targeted mailings to citizens in Örebro and
workplaces has been a key tactic used to recruit
participants in Örebro.
Articles & advertorials have been used as a recruitment tactic,
selecting specialized and local media to get the word out..
PASTA Örebro
www.pastaproject.eu
PASTA Antwerp took part in a documentary to raise
awareness about the impacts of pollution on our health.
Antwerp had two participants writing about PASTA in a blog (one of them was linked to a popular scientific journal).
PASTA Antwerp has done recruitment through workplaces
presenting the project face-to-face at Nike but also using mailings through workplaces to recruit.
@PASTA_Antwerpen
Local events have also been a way for PASTA Antwerpen to recruit
participants.
PASTA Antwerpen has a strong following on Twitter and also use
their personal accounts to retweet posts to build up awareness of the
project.
PASTA Antwerpen
In the new: PASTA Antwerpen has had articles in key
publications, including Gazet Van Antwerpen and Flanders Today.
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The current leaderboard….
This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 602624-2.
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