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DAFUQ SOLUTIONS PVT. LTD. PASSION | INNOVATION | CREATION | DELIVERED
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PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

Mar 29, 2015

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Page 1: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

DAFUQ SOLUTIONS PVT. LTD.

PA S S I O N | I N N O V AT I O N | C R E AT I O N | D E L I V E R E D

Page 2: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

INDEX1. Overview2. Value Proposition3. What We Do & How We Do It4. Social Media Marketing & Its Impact on Business5. Social Media Servicing6. Public Relation & PR Services7. Website Development & Complete Web Solutions8. SEO & ORM Services9. Bulk SMS Services10. Bulk Voice Call Services11. Bulk Email Services12. IVR & Your Own Call Center Services13. Why Dafuq ?14. Corporate Experiences15. What Can You Do Next ?

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 3: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

OVERVIEWDafuq Solutions is the only service provider which brings together Business & Branding Solutions on one single platform. We provide launch pad to Technology, Media, Entertainment & Décor related products. Every artifact and service that we offer is tailor made not just to meet, but to exceed your business expectations.

In the times, when today’s youth is troubled by the thoughts of getting released from the vicious circle of rat race, we as a team came up with an idea that could bring about a change in the service industry for decades to come.An idea that would make you shout, “DAFUQ”.Dafuq is a one stop shop for all your business needs.It’s time to, Raise Your Eyebrows.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 4: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

WHAT THE F…USS

Considering the Top 35 Cities in India, 77% or 18.2 Million of the Active Mobile Internet users (Top 35 City Base - 23.6 Million) access social media, second only after Email (83%)

Average Frequency of Social Networking Access using Mobile Internet - 7 Days a Week 34% or 19.7 Million of the urban social networking base is from the Top 8 Metros Of the urban social networking base of 58 Million, about 20.3 Million (or 35%) are from Small Towns (towns having

population of up to 5 Lakhs) Active Mobile Internet User Base in India - 39.7 Million Active Social Media User Base in India - 32.5 Million (82% of the Active Mobile Internet Base)

Penetration of Social Networking (All India)The current edition of the study provides social media usage & behaviour of individuals from Urban India. As per the findings, of the 80 Million Active Internet users in Urban India, 72% (or 58 Million individuals) have accessed / used some form of social networking. They may have accessed social media using a personal computer (PC), laptop or even a mobile device, as the illustration suggests.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 5: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

SERVICESRetain your clients and provide interactions that re-energize your brand & services.

The most successful organizations leverage public relations services to carve out an identity for their own brand that resonates with prospects.

Looking for home decor or design solutions for your home or office space? Then this space is for you.

MEDIA TECHNOLOGIES

ENTERTAINMENTDECOR

We strive to be the most reliable and creative Event Management Company by delivering a high standard of quality.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 6: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

MEDIAWe have a history in print and broadcast journalism which enables us to think the way that members of the media do when we develop materials and resources for the media and conduct outreach. Instead of pitching the media, we engage them in an ongoing dialogue so that when you're ready to tell your story they are ready to listen.

> Personality Management > Brand Management > Advertising & Design > Online Promotions > Product Placement > Product Launches > General Publicity > Viral Email Marketing > Brand & Personality Profiling> Social Media Marketing & Servicing

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 7: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

The explosion of social media means businesses of all sizes have an equal chance to compete for brand awareness. Marketing tools are developing so rapidly, it can be difficult to keep up with the latest trends. Let us help you to implement the most effective online awareness marketing strategy exclusively for your brand.

Social Media Audits to find out how your online presence ranks compared to others in the industry.

Social Media Planning to develop a strategy for effective social media outreach.

Social Media Campaign Management to outsource your Facebook, Twitter and other social media channels and free up your staff time for customers.

Blog Development to develop and refine your blog for search engine optimization and brand awareness.

SOCIAL MEDIA MARKETING

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 8: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

SOCIAL MEDIA IMPACT ON BUSINESS

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 9: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

SOCIAL MEDIA SERVICING

Page 10: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

PUBLIC RELATIONS

Why Us?

• Approaching various media tools• Drafting communication materials• Generating third party opinions• Spokesperson profiling• Organizing bridge building meetings• Placement on industry stories• Strategic consultation

We are a Public Relations driven marketing communications agency. We provide fully integrated multidisciplinary marketing services to build awareness and sales for our clients. A public relations component is integral to most of the strategic marketing services we offer.

Impact of PR Services on Business• To create mass awareness• Spread positive phenomena• Mitigate crises• Enhance corporate identity• Build familiarity & increase recall value• Positive image building• Abridge the existing gap between media• Social media visibility• Strategic movement

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 11: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

OUR PR SERVICES

• Media alerts• Creation of press materials• Competitors analysis report• Press seminars• Coverage report

• Media monitoring• Weekly report• Weekly social media report• Monthly dossier• Quarterly plan

• Translation of articles

• Brainstorming ideas• Spokesperson

training• Drafting media

queries• Client servicing

PUBLIC RELATIONS SERVICES

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 12: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

TECHNOLOGIESWe are present at all the channels where customers interact i.e. calls, emails, chat and social media. Our contact centre teams are equipped to handle customer interactions through all these channels. There's nothing better for catering sales than delighted clients. Their guests are all potential customers, and they are likely to spread the word about you to family and friends in need of a caterer.

• Corporate Solutions• Contact Center

Services• Technical Support • Back Office Solutions• Website

Development• Internet Marketing• Billing & OSS System

• Data Analytics• Interactive Voice Responses• Customer Relationship

Management • Toll Free numbers• Bulk SMS• Mailer Campaigns• Social Media Servicing

Planning & Analysis

Interface Design

&Prototype

Coding&

Specification

Launch&

Testing

Maintenance&

Enhancement

Discover

Design

Devel

opDeliver

Support

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 13: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

Why A Good Web Site Matters To Your Business?

WEBSITE DEVELOPMENT

For most businesses, a web site is one of the most important investments you can make. Entrepreneurs are either overspending or under spending on their web sites, and many have no idea what they’re doing or why. A good, solid website really matters to your business. We provide you with the core components which your web site needs to work well for you at an affordable cost.

• Your web site reflects you as a business owner and professional

• Your web site can mean extra local business.

• Your web site can mean global business.

• Your web site can generate media interest.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 14: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

COMPLETE WEBSITE SOLUTIONSExpandable 5-10 page CMS website• 3 Initial design concepts to choose from (by 3 different designers) - additional layouts will be charged.• Static Header included (in Lieu of Static Header, optional Flash Header)• Customer Contact Form - Get Leads/Feedback from website in your Email (up to 8 fields)• Search Engine Friendly Web Design with free Sitemap page• Dedicated Project Manager - Email, in person & phone support - We hold your hands• Complete customer satisfaction and Unlimited Rounds of Revisions during the design stage.

Content Management System (CMS)• Ability to manage all content of website with No design knowledge required to maintain your website.• Easily add/delete/edit text, menu items, images, video/audio files, media files etc. in the content area.• Training tutorials and videos provided

Ability to add UNLIMITED additional pages at your own convenience• Your website can be as large or small as you want with• Add new pages yourself at any time without paying extra and without any professional help

Super Search Engine Friendly Marketing Blog• Post articles or entries at your convenience• Allow comments on your articles or entries• Approximately 15 of top 20 websites on Google search results have Blogs.• Excellent marketing tool and search engine visibility booster

Page 15: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

Search Feature• Allow visitors to search the content of your website.• Search feature helps improve your visitors experience.

Social Networking Links• Link your website to your social networking accounts (ex. Twitter and Facebook).• Includes unlimited linking to your social networking websites.

Yearly Web Hosting• 5 Email Accounts AT YOUR DOMAIN NAME• Excellent Iconic Control• Unlimited Bandwidth• Unlimited Storage space for website files• 2GB of email storagePlease note 100% of cost is included in advance payment amount

Yearly Domain Registration• Includes the yearly registration fee of 1 domain name• Cost covers most domain names, additional charges may apply for certain domain names• Do not advertise your domain name in any manner until your project manager has confirmed its

registered

COMPLETE WEBSITE SOLUTIONS

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 16: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

It is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

The practice of designing web pages so that they rank as high as possible in search results from search engines.

SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

SEO GOALS

• Achieving a high ranking on the search engines

• Boost sales / Increase your return on investment

• Improve your competitive edge

• Expand customer base and target audience

• Growth in site traffic

SEARCH ENGINE OPTIMIZATION

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 17: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

TOOLS : SEARCH ENGINE OPTIMIZATION

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 18: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

Off Page SEO Services are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website:

Off Page SEO Services Include

Blog Submission Article Submission Directory Submission Social Bookmarking Press Release

On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.

On Page SEO Services Include

Title tag optimization Description tag optimization Keyword tag optimization Image Optimization PDF Optimization

PROCESS : SEARCH ENGINE OPTIMIZATION

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 19: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

BULK SMS SERVICES

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Main Features of BULK SMS Solutions :1. Send SMS from anywhere through our web

Based App.2. No Setup fees3. No hidden cost4. No monthly commitments5. Delivery reports6. API's to integrate with your Application7. Schedule SMS to be delivered anytime without

manually sending it each time8. Auto DND Filtration at our Server9. Send Both Transactional and Promotional SMS10. Create Users & Resellers under you

Page 20: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

Quantity Marketing Transactional25000 20 2750000 17 241lac 15 223lac 13 205lac 12 1710lac and Above 10 15

Route Average Delivery TimingsMarketing 0 to 20 minutesInformational 0 to 10 minutes

Terms & Conditions 1. Above rate are subjected to change as per TRAI or our Company rules2. Sender ID’s are available only on Transactional Route.3. Sender ID’s are subjected to approval and should have 6 characters long & should be Alphabets.4. Only 9.10 am to 8.45 pm SMS delivery on all routes except “Marketing”5. SMS will not be delivered to DND Numbers except on “Transactional Route”6. Prices are exclusive of all Service Taxes (12.36%) 7. Please refer the terms for allocating “Transactional Route” Approximate Delivery TimingsNote : The above output is just an average mathematical calculation based on our TPS and average traffic which might be vary depends on the traffic and other technical grounds.A genuine database is sure to give a delivery percentage between 95 to 99%.

*paisa/message

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 21: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

BULK VOICE CALL SERVICES

Main Features of BULK VOICE CALL Services:

• Personal Touch: Voice message has greater emotions compared to text; hence a more personal way of communicating on Mobile and Landline.

• Reach out to large Indian target audience which is not well versed in English language.

• Get instant response by using interactive features (Asking users to press a key for their response).

• Complete real-time reporting to measure the response of the campaign.

• Extremely helpful for marketers who want to promote their products/services in rural market.

• Send message in your own recorded voice (no system generated prompt). © Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Quantity Basic Premium5000 75 8550000 70 8015000 65 7525000 60 701Lac 50 653Lac 45 605Lac & Above 40 55

*paisa/message

Page 22: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

BULK EMAIL SERVICES

Bulk Email Marketing Software Solutions offers outstanding email campaign design flexibility and industry leading tracking and reporting services

• Create personalized HTML email marketing messages with our easy to use, MS-Word compatible editor or import your own HTML email messages.

• Use one of our 1,000+ (The biggest selection in our industry) professionally designed email templates or upload your own design with our easy to use editor.

• No HTML knowledge necessary! Track your messages, events and surveys with real-time results

• Manage all your email marketing campaign lists with our extensive list management features. Don't worry about removing bounced email addresses or those who ask to be removed - Bulk Email Marketing Software Solutions automates it all.

• Send a one-time blast or sign up for the monthly email marketing software services customized for your own needs.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 23: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Quantity Paisa/Email1Lac 75Lac 610Lac 515Lac & Above 4

Page 24: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

IVR & YOUR OWN CALL CENTER SERVICES

Project a Big Company Image - Perception is RealityYou want to impress your callers and convey a big business image, but want to avoid theexpense of a real telecaller. You can create the appearance of multiple departmentsand project a professional business image.

Never Lose a Business Lead -Every call is ImportantThe business is getting competitive, what if a big order was lost because your phone waspowered off when the customer called. From our website, you will get a list of all thecustomers who called you and whose call was missed.

Get Calls When Not in Office - Business is on the goYou’re out on the go, but expecting that crucial phone call. Enjoy the convenience ofhaving your calls routed to your home, mobile, or any number - so you'll never missanother important call.

Move Office but not Phone -Phone Number for LifeYour business is growing; you want to move to a bigger office but are worried aboutcustomers calling old number. Your Own Call Center or Jansamwaad number will go where your office is. No Hardware – No Software – As Easy as your Email.

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 25: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

IVR & YOUR OWN CALL CENTER SERVICES

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 26: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

ENTERTAINMENT Whether you want an exciting and lavish entertainment night, a Business Conference, a corporate event, an Elite Fashion show, a mesmerizing Wedding, a Music Concert, Artist Management or even a crazy Bachelor night, we will do it for you at the most competitive rates in the market. We guarantee you that we will make your day special.

•Corporate Events•Product Launch•Customer Meets•Dealer Meets•Seminar•Conferences•Road Show•Celebrity Management•Celebrity Coordination•Band Management

• Artist Management•Wedding Events & Theme Parties•Fashion Shows•College Festivals•Sports Management•Institutional Events•Online Events•Cultural & Charity Events•Fund Raisers & Gatherings•Music, Light, Sound, Decorations

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

Page 27: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

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Page 29: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

DECOR

© Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.

We are one of the largest, most experienced full-service flooring contractors in India. We offer a wide selection of home décor solutions from industry leading manufacturers along with specialty items unique to your location. Over the past few years, our company has experienced solid growth by building long-term relationships with industry’s leading builders and contractors.

Our aim is truly one of customer satisfaction; and not just for the builder or contractor, but also for the homeowner and end user. Our people understand the importance of providing customers with end results that transforms a house or building into a place to live, work and enjoy. Through our experienced staff of field managers, dependable installers, and dynamic customer service personnel, we provide our customers with professional, efficient service and quality workmanship at an excellent value.

Page 30: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

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Services Business SP’s Branding SP‘s Dafuq Solutions

Contact Centre

Data Analytics

Technical Support

Complete Web Solutions

Social Media Marketing

Social Media Analytics

Public Relations

Traditional Media Promotions

Online Media Promotions

Corporate Events

Cost effective

Quality Analysis

Innovation

Confidentiality

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Page 31: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

OUR EXPERIENCES

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Page 32: PASSION | INNOVATION | CREATION | DELIVERED. 1.Overview 2.Value Proposition 3.What We Do & How We Do It 4.Social Media Marketing & Its Impact on Business.

THANK YOU !• Give us a call to explain you more about our services• Call us to do an Audit in your organizations to understand your requirement• Ask for an Analytical Feedback• Ask for a Proposal

Let's TalkCorporate Office :Logix Park, Sector 16,Noida - 201301

Registered Office : A-758, Shastri Nagar, New Delhi -110052 [email protected]

http://www.dafuq.co

Tel : +91-20-6656488 Mobile : +91-9717395432, +91-9871115274 © Dafuq Solutions Pvt. Ltd. 2013. Confidential: Not for Distribution.