Passenger Rail 2nd_visual 2 LD853 330

*This rate is only available to direct employees of train operating companies, and will be awarded at the discretion of the conference organiser whose decision is final.

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Bookbefore13thMayand save up to €200

Marketforce’s 20th Annual Conference

WWW.MARKETFORCE.EU.COM/RAILEUROPE330

Jeremy LongChief Executive Officer - EuropeanBusinessMTR Corporation

Pavel KrtekChief Executive and ChairmanoftheBoardCzech Railways

Elisabetta GarofaloDGMOVE-UnitSingleEuropeanRailAreaEuropean Commission

Henrik Plougmann OlsenChief Executive OfficerMetroselskabet

Hervé Richard,ProgrammeDirectorDoor-to-DoorSNCF

Martin ArterProgrammeDevelopmentDirector,DigitalRailwayNetwork Rail

Marc NoaroServiceandPeopleDirectorEurostar Group

Mark HopwoodManagingDirectorGreat Western Railway

Maria HofbergDirectorRevenueManagement&PricingSJ AB

Boet KreikenManagingDirectorKLM Cityhopper

Passenger Rail EuropeStrategic insights and cutting-edge innovations: prepare for the future of European rail

7th & 8th June 2016, Mövenpick Hotel, Amsterdam

Very helpful and informative. A great range of speakers from across Europe.”Manager,BaringaPartners

Michel JadotChief Executive OfficerSNCB/NMBS

Maurice UnckDirectorofCommunications&StrategyNS

Join 22 CEO and director-level speakersfromacrossEuropetodiscussthekeystrategicissuesthatareshapingthefutureofrail.Speakersinclude:

SPONSORS:

8+ hours of networking time

Passenger Rail Europe is the premier strategic event for the European rail industry, bringing together key figures from every area of the rail sector. This event will cover the key topics for the future of rail, including the effects of liberalisation, the digital railway, innovation in ticketing and passenger information, lessons from new disruptors, the on-board experience, security on the railways and more.

This is a not-to-be-missed opportunity to discuss with and learn from more than 150 industry leaders. With representatives from train operating companies, transport groups, the EU Commission, new disruptors, rising competitors and industry experts, every perspective will be covered to give you the competitive edge in this changing industry.

22 speakers

11 case studies

4 discussion zones

KEY REASONS TO ATTEND:

• Learnaboutthelatestinnovationsindigitaltransformationandpassengerservices

• Takeadvantageofovereighthoursofnetworkingopportunitiesanddrinkswithcriticaldecisionmakers

• Discoverhowyoucanstayaheadofthecompetitionwithourcasestudiesonnew challengers

• Gaininsightsfromnumeroussessionsincludingpresentations,panels,case-studies and peer-to-peer discussion zones

WHAT IS NEW IN 2016:

• LearnhowtoprepareforamorecompetitiverailwaywithPavel Krtek, ChiefExecutive of Czech Railways and Michel Jadot, Chief Executive Officer,SNCB/NMBS

• DiscoverhownewchallengersanddisruptorssuchasBlaBlaCar andKLM Cityhopper aregainingmarketshare,andlearnfromHackTrain whatopportunities technology creates for the rail sector

• Engagewithpracticalcasestudiesonimprovingpassengerinformationanddelivering a digital railway from Network Rail, Copenhagen Metro, NS,SNCF, Transport for London, and MÁV

• Benefitfromyourpeers’experienceandexchangebestpracticeinourmoderated discussion zones on revenue, data, and distribution

21 NetAbOvoNederlandB.V.AbellioAccentureAchillesInformationLTDAlstomAmadeusGroupArrivaDenmarkArriva Plc.Authority for Consumers andMarketsAwaait Artificial IntelligenceS.LBaringaPartnersBelgianNationalRailwaysBiletoTechnologiesBLSAG

CatalanGovernmentRailwaysCERCommunityofEuropeanRailway&Infrastructure CompaniesConnexxionCSCDeutscheBahnEastJapanRailwayCompanyErnst&YoungEurofimaEuropean CommissionEurostarGroupFirstGroupFlytogetGoAheadGroup

GreatWesternRailwayHeathrow Express Operating CompanyHewlettPackardHP Enterprise ServicesHungarianStateRailwaysIcomeraItersysIVUTrafficTechnologiesKeolisKfWIPEXBankLatvijasDzelzcelsRailwaysLEOExpressLondonMidlandLOTPolishAirlinesLufthansaConsulting

MacquarieEuropeanRailMorgan StanleyNational Audit OfficeNetworkRailNMBS/SNCBNortonRoseFulbrightNSNS InternationalÖBBGroupOsborneClarkeOxera ConsultingPMPQuintiqRailroadDevelopmentCorporationSamtrafikenSiemensAG

SNCBSNCFSqillsGroupST Engineering (Europe)Swedish National RailwaysT SystemsTGVLyriaThalys InternationalThelloTransdevTransportforLondonTrenItaliaVBBVRGroupWESTbahn

WHO WILL YOU MEET?

Lastyearmorethan150keydecisionmakersfromacrosstheEuropeanrailindustryattendedPassengerRailEurope, including:

18 presentations

DAY 1 - TUESDAY 7TH JUNE 2016

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09.00 Welcome address by Marketforce

09.05 Chair’sopeningremarks

Putting the passenger at the heart of a more competitive railway

09.10 Competing in the European market: taking advantage of new opportunities•Whatarethecurrentopportunitiesfortherailindustryin

Europe?•Howcantherailnetworkmovetogreaterstandardisation

across the EU? •Howgreatathreatarenewcoachservicesandcheaperair

travel?•Placingthecustomerfirst:creatingaresponsivedistribution

systemMichel Jadot, Chief Executive Officer, SNCB/NMBS

09.30 Changing European railways for the better: how rail liberalisation benefits passengers•Whataretheadvantagesforpassengersofgreatercompetitionintherailmarket?

•Openaccessoperators:howwilltheychangerailtravelinEurope?

•TheimpactoftheFourthRailwayPackageonoperators•Workingacrossthetransportnetworktodeliveragreatdoor- to-door experience Pavel Krtek,ChiefExecutiveandChairmanoftheBoard,Czech Railways

09.50 Will technology advances or business agility drive modernisation of the rail industry?•Whatdoesamodernisedrailindustrylooklike?•Thedriversofmodernisation:changingmarketdynamics,

increasing customer expectations, and a new competitive landscape

•Howcanrailoperators’bestrespondtomodernisationinatimely manner?

•Towhatextentismodernisationbeingdrivenbytechnologicaladvances or by a creative business mindset?

Antoine de Kerviler,DirectorR&D,Amadeus Rail & Ground Travel

10.10 Vision for rail: creating growth by providing an outstanding passenger experience•HowcanNSdriveforwardagreaterfocusonthecustomer?•Buildingacustomer-centricintegratedtransportsystem•Overcomingthechallengesofcross-bordertravel•WhatcantheNetherlandslearnfromrailliberalisationin

other European countries? Maurice Unck, DirectorofCommunications&Strategy,NS

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PanelDiscussion

The future for European railways •Whatarethebenefitsofagreaterfocusonpassengers?•Howwillnewwaysofticketingimprovethecustomer experience? •Deliveringinformationtopassengers:whatmorecan

operators do? •Whatcanoperatorslearnfromeachother?•Whatprogresshasbeenmadetowardsasinglemarketand

what needs to be done? •Howcanthetechnologicalbarrierstocross-borderintegration

be overcome? •Workingtowardsthedigitalrailway:whatwilltherailwayslooklikeintwentyyears?

Michel Jadot, Chief Executive Officer, SNCB/NMBS Pavel Krtek, ChiefExecutiveandChairmanoftheBoard, Czech RailwaysAntoine de Kerviler, DirectorR&D, Amadeus Rail & Ground Travel Maurice Unck,DirectorofCommunications&Strategy,NS

11.00 Refreshments

Delivering a digital railway

11.30

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Case Study: Copenhagen Metro

Automation and innovation – creating a modern passenger experience The Copenhagen Metro is one of the most technologically advanced railways in the world; with entirely automated driverless trains, twenty-four hour service, and fully integrated ticketing.Thisinnovationallowsforremotecontroloverthenetworkandminimisesdisruption,andhasbeenusedasamodelfornewmetrosystemsacrosstheworld.HenrikPlougmannOlsen,theMetroselskabetChiefExecutiveOfficer,will outline how this was achieved and what the advantages are from the perspective of operators and passengers. Henrik Plougmann Olsen, Chief Executive Officer, Metroselskabet

11.50 Advisory session

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CaseStudy:NetworkRail

Creating a digital railway for Great Britain Martin Arter,ProgrammeDevelopmentDirector,DigitalRailway,Network Rail

12.30 Questions

12.40 Lunch

Discussion zones – getting the most out of the railway

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Peer-to-PeerDiscussionZones

Toencouragenetworkingandtheexchangeofbestpractice,delegates can choose from four zones for twenty minutes of facilitated discussion. Four expert facilitators will lead the discussionsandthenpresentfifteenminutesoffeedbackattheend of the session, with further audience reaction.

ZONE ONESources of ancillary revenue•Whatopportunitiesforadvertisingdonewdigitalchannels create? •Canoperatorschargefordifferentserviceson-boardtrains?Frederic Vandermeulen, HeadofYield&RouteManagement,Thalys International

ZONE TWOMaximising revenue: pricing techniques and revenue protection •Howcanyoucreatetheoptimumpricingstructure?•Whatnewfraudthreatsdoesdigitalticketingcreateandhow

can they be minimised?Andrike Mastebroek,SeniorPricingMarketer, NS

ZONE THREETaking advantage of customer data •Howcanoperatorsmakesurethattheygetusefuldatafrom

their customers?•Howwillmorecustomerdataimprovetheserviceonthe

railways?Jacqueline Starr, ManagingDirector,CustomerExperience,ATOC

ZONE FOURDistribution: ensuring seamless integration across channels •Creatingabackofficesystemthatallowsyoutoprovide

omnichannel distribution•Managingthechallengeoflegacysystems:whatisthebest

approach?Alexander Gellner, HeadofDistribution&Marketing, SBB CFF FFS

Passenger Rail Europe7th&8thJune2016|MövenpickHotel,Amsterdam

FOR MORE INFORMATION, PLEASE VISIT THE WEBSITE AT WWW.MARKETFORCE.EU.COM/RAILEUROPE303

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14.25 Feedbackandquestions

Digital ticketing in an omnichannel world

14.40 Smarter revenue management: how an integrated approach can improve your business•SmartCRM:gettoknowyourcustomer•Creatingrelevantcommunicationandtargetedcampaigns•Demand-drivencapacityallocation•Ticketinginnovation:deliveringonthepromiseofe-ticketsandticketingapps

Maria Hofberg, DirectorRevenueManagement&Pricing,SJ AB

15.00 Advisory session

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CaseStudy:GreatWesternRailway

Putting customers at the heart of an integrated ticketing system Mark Hopwood, ManagingDirector,Great Western Railway

15.40 Questions

15.50 Refreshments

Passenger information in a connected age

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CaseStudy:MÁV

Meeting customer needs: providing clear and coordinated information•Ensuringyouprovideconsistentinformationacrossevery channel•Howcandisruptionsbecommunicatedasquicklyaspossible

to customers?•Whichmeansofinteractionismostappropriatefordifferent

times and messages?•Usingsocialmediatorespondtocustomers:whatarethe

advantages?Márton Feldmann, DeputyCEO,BusinessAffairs,MÁV

16.40

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Case Study

The future for passenger information •Usingdigitalsignallingtoprovidepassengerinformation•Whatarethepossibilitiesforreal-timepassengerguidancefromERTMS?

•Creatingaservicethatismoreresponsiveduringdisruptions•BeyondERTMS:wherenextfordigitalrailways?Speakertobeconfirmed

17.00 Advisory session

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CaseStudy:LondonUnderground

The missing link: providing information at stations•Ensuringthatinformationatstationsisup-to-dateand relevant •Coordinatingacrossthejourney:addingtothepassenger’s

end-to-end experience•Facilitatingcommunicationbetweenrailoperatorsand

infrastructure managers•Imbeddingtheseprinciplesintonewprojects:lessonsfromtheVictoriaupgrade

Miles Ashley, ProgrammeDirectorofCrossrailandStations,London Underground

17.40 Questions

17.50 Chair’sclosingremarksandendofdayone,followedbydrinksreception in central Amsterdam

09.00 Chair’sopeningremarks

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Keynote Opening Address

The European Union’s vision for rail travel across Europe Elisabetta Garofalo,DGMOVE-UnitSingleEuropeanRailArea,European Commission

09.25 Questions

The end of business as usual – the opportunitiesand the disruptors

09.30 The power of apps: turning them to the advantage of the rail industry•Creatinganappealingapp:layingthegroundworkfor

innovation•Journeyplanningapps:theimportanceofowningthe

customer relationship•Whichaspectsoftheindustryaremostaffectedbycarsharing

and taxi apps?•Howcantherailindustryrespondtothethreatfromthisnew

technology?Hervé Richard,ProgramDirectorDoor-to-Door,SNCF

09.50 HackTrain: driving innovation in the rail industryRiver Tamoor Baig, Co-founder, HackTrain

10.10 Title to be confirmedAndrew Meaney, Managing Consultant, Oxera

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CaseStudy:BlaBlaCar

Ride sharing – harnessing the power of the digital economy Shana Smeets, CountryManagerBenelux, BlaBlaCar

10.50

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CaseStudy:KLMCityhopper

The resurgence of regional air travel •Howhavelowerfuelcostschangedtheeconomiccaseforair travel? •Simplifyingthepassengeroffertoattractnewcustomers•Providingadditionalservicessuchashotelsandcarrentalsas

part of the sale•Whatisthepotentialriskfortherailindustryofcheapregional

air travel?Boet Kreiken, ManagingDirector,KLM Cityhopper

11.10 Questions

11.20 Refreshments

Optimising the on-board experience

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CaseStudy:TransportforGreaterManchester

Creating a coordinated experience for passengers Amanda White, HeadofRail,Transport for Greater Manchester

12.10 Meeting the challenge of delivering connectivity•Buildingtheinfrastructureforconnectivity•Managingthechallengeofhills,mountains,andtunnels:tracksideversussatellite

•Makingsurethatinternetspeedsmeetthedemandsofthemodern customer

•UsingpassengerdatatoguideconnectivitydecisionsMartin Gibson, GroupHeadofITServices,Abellio

12.30 Advisory session

DAY 2 - WEDNESDAY 8TH JUNE 2016

FOR MORE INFORMATION, PLEASE VISIT THE WEBSITE AT WWW.MARKETFORCE.EU.COM/RAILEUROPE330

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PanelDiscussion

Taking advantage of the connected train: the next generation of customer management •Whatconnectivityfeaturesmightthenextgenerationofrollingstockhave?

•Whenwilltheconnectedtrainstarttobecomeareality?•Security:whatcanbedonewithreal-timeon-boardvideo feeds? •Howcanyoumanagecustomerchoiceswithup-to-datecrowd data? •Capacitymanagement:deliveringreal-timeinformationacrossthenetwork?

•Howcanoperatorsmakethebestuseofdataonmaintenance andbreakdowns?Amanda White, HeadofRail,Transport for Greater Manchester Martin Gibson,GroupHeadofITServices,AbellioSpeakertobeconfirmed

13.20 Lunch

Maintaining security on the railways

Inthewakeofrecentterroristattacks,ensuringthatpassengers feel safe is absolutely vital to the railway industry. The challenge of delivering increased security differs across suburban, metro, and long-distance rail. In this session representatives from each area will explore these challenges andgivepracticaladviceforthoseworkingacrossthesector.

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Case Study

Lessons on guarding passenger safety •Whatmeasurescantrainoperatorsputinplacetoensure

customer safety? •Howcanpassengerconveniencebebalancedwiththe

necessity for such measures? •Whichnewtechnologiesofferthepossibilityofsolvingsomeof

these challenges? •Thedifferentresponsesforsuburbanandmetrolines compared to long-distanceSpeakertobeconfirmed

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Case Study: Eurostar

The expectations for passenger security on long-distance lines •Thecustomerresponsetoexistinglong-distancesecurity arrangements •Whatcanlong-distanceoperatorslearnfromairports?•Isthepriorityon-boardorin-stationsecurity?•Ensuringcoordinationoncross-borderjourneysMarc Noaro, ServiceandPeopleDirector,Eurostar Group

15.15 Questions

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Closing Keynote Address

What will the railway look like in 20 years? Jeremy Long, ChiefExecutiveOfficer-EuropeanBusiness,MTR Corporation

15.40 Questions

15.45 Chair’sclosingremarksandendofconference

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FOR MORE INFORMATION, PLEASE VISIT THE WEBSITE AT WWW.MARKETFORCE.EU.COM/RAILEUROPE303

Excellent group and organisation, with great opportunities to mix with international colleagues.”PrincipalConsultant,TempleGroup

Excellent & thought provoking.”Director-TransportVfMstudies,NationalAuditOffice

FEEDBACK FROM OUR RAIL EVENTS

Amadeusprovidesthetechnologywhichkeepsthetravelsectormoving-frominitialsearchtomakingabooking,frompricingtoticketing,frommanagingreservationstostayingintouchwithtravellersbefore,duringandaftertheirjourney.Wehavebeenworkingwithrailwaysforthepast20yearstohelpthembecomebetterintegratedwithagenciesandother3rdpartiessellingrailway’soffering.Wesupporttheindustrytosimplifytherailbookingprocessandhelprailwaystobettermerchandisetheir offering in an increasingly complex travel ecosystem. In addition, our technology allows rail operators to manage their offer effectively, from schedules, inventory, fares and pricing, to reporting, hosting and IT consultancy in order to focus on their core business – running rail services. www.amadeusrail.net

OxeraConsultingLLPadvisecompanies,policymakers,regulators and lawyers on any economic issue connected with competition, finance or regulation. We have a reputation for credibilityandintegrityamongthoseweadvise,andamongkeydecision-makers,suchaspolicymakers,regulatorsandcourts.www.oxera.com

SPONSORS:

INTERESTED IN SPEAKING, EXHIBITING OR HOSTING AN EVENT AROUND THE CONFERENCE?

Therearealimitednumberofopportunitiestoengagekeydecisionmakersthroughspeaking,exhibitingandothertailoredpackages.Formoredetails,pleasegetintouch:

Tel: +44(0)2077608685 Email: [email protected]

Passenger Rail Europe7th&8thJune2016|MövenpickHotel,Amsterdam

How to Book

Prices

Registrations on or before13th May 2016

Standard Rate

Train Operating Company Rate* €945.00 + VAT = €1,143.45

£745.00 + VAT = £901.45

€1,095.00 + VAT = €1,324.95

£845.00 + VAT = £1,022.45

Standard Rate €1,595.00 + VAT = €1,929.95

£1,195.00 + VAT = £1,445.95

€1,795.00 + VAT = €2,171.95

£1,395.00 + VAT = £1,687.95

To register your place, please visit the website at www.marketforce.eu.com/raileurope330 or fill out the below form and return to [email protected]. For any queries, please call +44(0)207 760 8699.

*This rate is only available to direct employees of train operating companies, and will be awarded at the discretion of the conference organiser whose decision is final.

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