New Product Development Submitted by: Aditi Chawla Akshee Jain Parul Madaan
May 11, 2015
New Product Development
Submitted by:Aditi ChawlaAkshee Jain
Parul Madaan
Ways of new product development
1. Existing products- Penetrating into new markets
2. Modified Products
3. New product- New technology
EXISTING PRODUCTS PENETRATING INTO NEW MARKETS
1. Greeting cardsThe custom of sending greeting
cards can be traced back to the ancient Chinese
sent to convey thanks or express other feeling
2. Metro: The ideaRapid transit train system. The first metro system,
the London Underground, was opened in 1863
As of January 2014, there are 190 metro systems in 54 countries in the world.
Metro: Introduction in IndiaUrban passenger transport
systems
The first rapid transit system in India was the Kolkata Metro, which started operations in 1984
Delhi metro began its operations in 2002.
3. Levi Strauss and CompanyFounded in 1853Jacob Davis invented the work
pants, combining the tough denim from Levi Strauss with the idea to add copper rivets to key stress points
blue jeans are particularly identified with American culture
4. Television in IndiaMore than half of all Indian households own a
television.As per the TAM Annual Universe Update -
2010, India now has over 134 million households (out of 223 million) with television sets
15 September 1959 (official launch date)
5. Wrist WatchThe concept of the wristwatch
goes back to the production of the very earliest watches in the 16th century.
Elizabeth I of England received a wristwatch from Robert Dudley in 1571, described as an arm watch.
Current Scenario50 million wristwatches are sold in India every year
1. JeansSlim fitAnkle lengthsStraight fitHigh-medium-low waist
iPhone 1( First generation)
Launched: June 2007 (US), November 2007 (UK)
The original 2007 iPhone: Part iPod, part phone, part Internet device
2. Apple
iPhone 3G (Second generation)
Launched: July 2008
Modification: With 3G connectivity
Reason of modification:
High-speed connectivity
iPhone 3GS (Third generation)
Launched: June 2009
Modification:3.2 mp camera- Better Video recording quality
iPhone 4( Fourth Generation)
Launched: June 2010
Modifications: a new, flat design with
an integrated antenna
a high-resolution Retina display (640 x 960 pixels)
a superior 5MP camera (featuring HD video recording)
iPhone 4S (fifth generation)
Launched: October 2011
Modifications:
New A5 processor8MP camera with
1080p video recording
Siri began life as an iPhone 4S exclusive.
iPhone 5 (Sixth generation)
Launched: September 2012
Modifications: 20% lighter than its predecessor4-inch screen running at 640 x 1136 pixels.
iPhone 5S/5C (seventh generation)
Modification: 5C: Similar to 5 except
from the plastic shell and larger battery
5S: more power a better
camera a fancy fingerprint
reader hidden under the home button
3. Maruti
Variants of Maruti Alto 800Standard Base model of the Alto 800.
LX - Middle variant of the Alto 800. Gets AC, remote fuel lid opener etc.
LXI- Top end variant, gets power steering, Remote hatch opener, Remote fuel lid, Power windows, Adjustable Outside rear view mirrors, Digital clock.
LXI Airbag- Includes all features of LXI but also gets airbags.
Maruti Alto 800 CNG LXI
• Safety features like headlight levelling
• High mounted stop lamp• Front wiper and washer with
intermittent• Collapsible steering column• Power windows• Digital clocks• Remote back opener• Power steering,• Remote fuel lid opener• Silver accent on instrument panel.
Comparison Maruti Alto 800 Maruti Alto K10
Engine Size 796, 3 cylinder 4 valve 998,3 cylinder, 4 valve
Price Range Rs. 2,40,393 - 2,44,000 (approx)
Rs 3,14,266
Power (ps@rpm)
46.3bhp@6200rpm 67.1bhp@6200rpm
Gear box 5 speed 5 speed
Mileage 15.7 kmpl 15.0 kmpl
Transmission Manual Manual
Top Speed 140kmph 155.3 kmph
Variants 5 Petrol + 3 LPG 2 Petrol
4. Honda Motorcycle and Scooter India
Activa Aviator
Launched: 2000 Launched: 2013
Feature Comparison
Honda Activa Honda Aviator
Tachometer No No
Electric start Yes Yes
Digital Speedometer
No No
Tubeless Tyre No Yes
Shift light No No
Led Tail Lamps No Yes
5. Lays
Plain potato Chips Fat free Chips
NEW PRODUCTS ‘INVENTIONS’
1. Rotimatic
Founders: Rishi Israni and Pranoti NagarkarIdea: No compromise on Mom nor on rotiFeatures:Can hold up to 20 rotis worth
of ingredientsPuffed roti takes a minute.People can customise
settings, including the thickness and softness of a roti
Works with all flour brands.The fist batch of Rotimatic will ship in December 2013 in Singapore.
2. Smartphones
1992 – The first smartphone was invented by IBM, nicknamed ‘Simon’
It had a plethora of features including :
1. calendar, 2. address book, 3. calculator, 4. email service, and even a
touch screen.
3. Google Glass
• A touchpad is located on the side of Google Glass
• Google Glass has the ability to take photos and record 720p HD video
• Wi-Fi 802.11b/g• Bluetooth• 16GB storage (12 GB available)
4. Hog Wild Twirling Spaghetti Fork
Launched in May, 2009Motorized, metal pronged
fork that winds pastaAvailable for $10, not in
India
Features:Battery operated.Requires two AAA
batteries.Dishwasher safe.
5. LifeStraw
Manufactured by Vestergaard Frandsen, a Switzerland-based company specializing in disease control products for developing countries
Launched in 2005 Water filter designed to be used by
one person to filter water so that they may safely drink it
Features: Filters a maximum of 1000 litres of
water Cleans upto 99.99% Contains no chemicals Uses no batteries, has no moving
parts Very high flow rate