PARTY PLANNER Manuel Capurso UX Design Immersive 2015
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PARTY PLANNER
Manuel CapursoUX Design Immersive 2015
“CREATE A PARTY PLANNING WEBSITE TO EXPAND THE PARTY DELIGHT PARTY SERVICES”
The Brief
Competitors
CompetitorsCompetitorsCompetitors
PARTYRAMA
ALL YOU NEED TO PARTY
ARGOS
AMAZON
Popular ThemesDetailed Product Descriptions
Curated Pictures Recommendations
Competitors
The Problem
“ORGANISING A PARTY IS REALLY GOOD FUN BUT IT COULD BE VERY STRESSFUL AND LONG”
The Opportunity
“Let’s make easy for people to organise, plan and pay
for parties ”
Personas
42 yo, Real Estate Manager,
Loves family and Man U
32 yo, Housewife,
Loves family, Education
24 yo, Marketing Manager,
Loves Socialising
Gayle
Mary Josh
Let’s Meet Gayle
Let’s meet Gayle
“ I need new ideas”
“I can’t share the costs”“I can’t navigate it”
“She opens the website”
“I’ll buy only just few items”
Planning Budget Finalising
Unhappy
Happy
Neutral
Confusing Navigation
No store pick up options
It takes a long time to throw a party
Let’s meet Gayle
It’s quite expansive
Let’s meet Gayle
The Prototype
Let’s meet Gayle The Prototype
The Research
The logistics can be very difficult
Simple Navigation
The Prototype
Create your Party
The Prototype The Prototype
Invite your friends
The Prototype The Prototype
The Prototype
Split the costs
The Prototype
Pick up your orders at the store Get them delivered
or
The Prototype
“Let’s see the Prototype”http://invis.io/UV2LQ2B6J
Usability Test
Planning Budget Finalising
Unhappy
Happy
Neutral
“I need new ideas”
“I’ll buy only just few items”
“I can’t share the costs”“I can’t navigate it”
“She opens the website”
“I can easy navigate it” “I can split the costs”“I’ll buy all I need”
The Happy Journey
Usability Test Future Steps
Loyalty Programs
Live chat with guestsMembership offers
Thank you !http://invis.io/UV2LQ2B6J
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