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CBUS.0001.0026.8324 PARTNERSHIP PROPOSAL . --· ·- I MBA NT ·- - - - Pa rtner: Event: 2018 Excell ence Awards Act ivity peri od: 1 event - 24 August 2018 Sponsor recogn iti on from l aunch event 13 /\prii 2018 Fi le ref erence: 18114 Award s attendees: 700 ·- M arket aud ien ce: Governme nt officia ls, contractors, architects, engi neers and other industry professiona ls OVERVIEW+ RECOMMENDATION MBA NT Master Builders NT is the state branch of Mast er Builders Australia and has represented the building and co nstruction indust ry in the Northern Terri tory since 1950. MBA NT promotes the views and interests of the buildi ng and constructi on industry within the NT, they also provide servi ces to their members in a broad range of areas incl uding contracts, training, legal se rvices, industrial r elations, building codes and standar ds, industry economi cs and OH&S. MBA NT has a broad range of members across the NT incl uding in Darwin, Katherine, Tennant Creek, Alice Sprin gs and Nh ulunbuy. M BA NT members are active in both commercial and resi dential sect ors and are drawn from a ra nge of trades, professions and backgrounds. MBA NT+ Cbus The Master Builders NT Excellence in Buildi ng & Construction (EBC) Awards, now in its 20th year, recognises best practice in the indust ry. The event h as approxima tely 700 in atten dance, including govern ment officials, contractors, architect s, engineers and other industry professionals. The event w ill be held on Friday 24 August 2018 at the lawns of Sky City Casino, Darwin. Renewal Cbus has pa r tnered wi th th is event since 2010 at the level of 'Silver sponso r' . A r eview was undertaken and t he partnership level for the 2018 event has been increased to Go ld sponsorship as the excl us i ve 'entertainm ent sponsor'. The package includes a number of addit ional brand opportunities, including a second slot to screen the Cbus 30/ lS sec TVC at the Awards night, as well as Cbus brandi ng on all Awards TVCs to be aired on channel 9 leading up to and post the event. Partner ship amounts Period Agreement or activity ' Amount (ex GSTt August 2015 Excellence Awar ds $ 8, 000 August 2016 Excellence Awar ds $ 8,000 August 2017 Excellence Awards $ 8,000 August 2018 Excellence Awar ds $12, 000 Market reach and stra tegic va l ue The MSA NT represent a key target mark et for Cbus in the NT, a competi ti ve regional market. Recommendation Cb us pa rtners wi th the 2018 Excellence Awards event at the Gold level for $12,000 + GST. GOLD SPONSORSHIP PACKAGE Option type Channel ADVERTI SING Sponsorship Option detail : Excl usive Gold Ent ertainment sponsors Entertainment sponsor recogni tion at the 2018 EBC Awards Launch E vent (April 13, 2018 -120 Guests) Enterta inment sponsor recognition at the 2018 EBC Awards Eve ning (August 24, 2018 - 700 Guests) : I . ; . , ,:, • • t \' .' : •: .' ,• t : •'
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PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

Dec 08, 2021

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Page 1: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

CBUS.0001.0026.8324

PARTNERSHIP PROPOSAL

. --· ·- I MBA NT ·- - - - -·

Partner:

Event: 2018 Excellence Awards

Act ivity period: 1 event - 24 August 2018

Sponsor recognit ion from launch event 13 /\prii 2018

Fi le reference: 18114 A w ards attendees: 700

·-M arket audien ce: Government officia ls, contractors, architects, engineers and

other industry professiona ls

OVERVIEW+ RECOMMENDATION

MBA NT

Master Builders NT is the state branch of Master Builders Austra lia and has represented the building and construction indust ry in the Northern Territory since 1950. MBA NT promotes the views and interests of the building and construction industry within the NT, they also provide services to their members in a broad range of areas

including contracts, training, legal services, industrial relations, building codes and standards, industry economics and OH&S. MBA NT has a broad range of members across the NT including in Darwin, Kather ine, Tennant Creek, Alice Springs and Nhulunbuy. M BA NT members are act ive in bot h commercial and residential sectors and are drawn

from a range of trades, professions and backgrounds.

MBA NT+ Cbus

The Master Builders NT Excellence in Building & Construction (EBC) Awards, now in its 20th year, recognises best practice in t he industry. The event has approximately 700 in attendance, including government officials, contractors, architect s, engineers and o t her industry professionals. The event w ill be held on Fr iday 24 August 2018 at the lawns

of Sky City Casino, Darwin.

Renewal Cbus has pa rtnered w ith this event since 2010 at the level of 'Silver sponsor' . A review was undertaken and t he

partnership level for the 2018 event has been increased to Gold sponsorship as the exclusive 'entertainm ent sponsor'. The package includes a number of addit ional brand opportunities, including a second slot to screen the Cbus 30/l S sec TVC at the Awards night, as well as Cbus brandi ng on all Awards TVCs to be aired on chan nel 9 leading up to and post the event.

Partnership amounts

Period Agreement or activity ' Amount (ex GSTt

August 2015 Excellence Awards $ 8,000

August 2016 Excellence Awards $ 8,000

August 2017 Excel lence Awards $ 8,000

August 2018 Excellence Awards $12,000

Market reach and strategic value

The MSA NT represent a key target market for Cbus in the NT, a competit ive regional market .

Recommendation Cbus par tners wi th the 2018 Excel lence Awa rds event at the Gold level for $12,000 + GST.

GOLD SPONSORSHIP PACKAGE

Option type Channel

ADVERTISING Sponsorship

Option detail

: Excl usive Gold Ent ertainment sponsors

• Entert ainment sponsor recognition at the 2018 EBC Awards Launch Event (Apri l 13, 2018 -120 Guests)

• Enterta inment sponsor recognit ion at the 2018 EBC Awards Evening (August 24, 2018 - 700 Guests)

: I . ; . , ,:, • • t \'.':•: : ·.' • ,• :· ~ t : •'

Page 2: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

Option type Channel

I

1--- - --

. . .. I PROMOTION

Additional sponsorship & presentation

. .... ·· - -· - ·· j TVC Screening

I Keyn~te speech

i I '•• '

, Awards & pre­dinner tickets

I Advertisement

I -- -I Stage

i -! Event TVCs

NT News

Guest gift packs

- i ! Awards

Sponsorship rights and the presentation of four (4) Awards and opportunity to donate prizes

t . 1 • Option to screen 30/15 sec TVC which both introduces the

headline entertainment act and acknowledges Cbus has brought the comedia n to Darwin specifica lly for the Awa rds Evening

I • A second option to supply 1 x 30/15 sec TVC to be screened

.. ·-· 1L. ~ . ·~-6~~i~~-~~;~v~~~~ ~~-~~~!· s-~e~h-p~io~-t~ -t-h~ ·t;eadii~~ --· ... - -

entertainment act · "I ;-·--i-;t;t;1~~'flo(~~1u~ $i; ioo) - ·.. · · ....

• All (10) Cbus guests attending the EBC Awards Night will be I, formally invited to the predinner funct ion

• Opportunity for Cbus to decide thei r table position at the EBC Awards Evening

• One full page advertisement in all EBC Awa rd Programs (Dimensions to be confirmed when program design finalised) .. _ ··-- ··-· -· ..... - .. _... ...... . .. -........ ·- -...... . . . . . Cbus branding on a separate entertainment stage (pending

, _ approval from venue~ A~ contractors)

I • Cbus logo o n 'Tickets on Sale' (aired on C/Jannef 9, 4-6 weeks

I prior to event)

I • 'Award Winners' TVCs (aired on Channel 9, 7 x over 2 weeks ! ofter tilt; event)__ ________ . .. __ ..• _ ..... __

Cbus logo on front cover of special ' 2018 EBC Award Winners' 6

· page lift out in the NT News

: The opiXirtu7.i tv to· p;o~ide an AS insertipromotional i tem- for°g~·est gift packs

Gold audio and logo recognition throughout the visual awards : presentations presentation

·1 2018 EBC Awards : Gold sponsor logo representation on 2018 EBC Awards highlights . highlights video i video

CBUS.0001.0026.8325

I Awards advertising"··· rGold-;ponso~· ;;;c~;gnitiO;i~ailTv~'R'a dio "~;;d -N'e~s-pape"r advertising

Awards promotional material

-J Gold sponsor iogo r~p rese~t~t-io~ on ·p~o;.;;-otio-na 1 material -

1 Including the Awards' website, email signatures, socia l media,

... _ )_ i n_vita.~i_o_~_s, _dinn~ r me!1us, tickets.

BENEFIT REALISATION

Destriptor I Details Value

A effective advocacy n/a B brand value $12,000

c cost to acquire/reta in a member $4

M market reach of partner (number of attendees) 700

F market reach factor (est. Hof potential Cbus members per pa rtner member) 4.9 p performance from previous agreement 100%

s strategic amount $12,000

COST

$12,000 {plus GST)

Page 3: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

PARTNERSHIP BENEFITS

• Increased brand awareness • Cbus identified as one of the major superannuation providers of choice for the NT industry • Build profile amongst key members, government officia !s, contractors, architects, engineers and other

industry professionals i n the NT • Further develop employer networks across the M BA NT membership base

• Retention of existing Cbus members • Increased contributions from existing Cbus contributing employers • New contributing employers joining Cbus

CONFLICTS ATTESTATION

In concluding this Partnership Agreement, it is attested by the signatory that : a. Due enquiry has been made with Cbus personnel involved in the negotiation of this Agreement to

determine the existence or otherwise of conflicts of interest (actual, potential or perceived) b. Any conflict s identi fied have been reported to Governance and Risk c. To the signa tory's knowledge, no Trustee Director has influenced the outcome of the Partnership

Agreement process or deliberations d. Any conflicts identi f ied will be documented !including any resulting controls) as a part of the partnership

Agreement approvals process prior to approva l signoff

Senior Manager, Industry Partnerships

-----·------ff/__~ ............ ~ .. :+.~.'.':> ....... . L 'f /'f /1 I

.......... .. .... .. .. OR

Jarrod Coysh Date Executive Ma nager, Employer, Corporate Development & Strategy

APPROVED

Erin Sales Senior Manager, Industry Partnerships

. ' .< .··.: :::. ;

Date

Andrew Tait Date Acting Head of Employer Services

Date

· .. ..

CBUS.0001.0026.8326

Page 4: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

CBUS.0001 .0026.8327

Master Builders Association NT Inc A.B.N. 54 527 741 841

MASTER BUtLDERS

Bill to: Cb us Level 28 Casselden Place 2 Lonsdale Street Melbourne VIC 3000

DATE Qty/ Hr NOTES

2018 Gold sponsor EBC awards

How to Pay

VISA by credit card

S To pay via MasterCard or VISA by PHONE: 08 8922 9666 Quote Ref : 00022231

ma Master Builders Association NT Inc

Tax Invoice Invoice No.: 00022231

Date: 24/04/2018

Member No.: *None

Due Date: 8/05/2018

Your Ref:

RATE TOTAL(inc-GST)

13200.00 $13,200.00

Subtotal: $12,000.00

GST: $1 ,200.00

Total(inc-GST): $13,200.00

Paid to Date: $0.00

Balance Due: $13,200.00

Powered by f,~ i1•] :J .=CE§ Cheque by mail

Detach this section and mail you r cheque to:

Master Builders Association NT Inc

PO Box 37121 WINNELLIE NT 0821

Page 1 of 1

Page 5: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

EXCELLENCE IN BUILDING & CONSTRUCTION

AWARDS

Page 6: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700
Page 7: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

CBUS.0001 .0026.8330

EBC AWARDS

EXCELLENCE IN BUILDING & CONSTRUCTION

Master Builders' annual Excellence in Building and Constructions (EBC) Awards is the largest industry event held in Northern Australia. The 2018

EBC Awards will again be held on the lawns of SKYCITY Casino. overlooking Mindil Beach. on Friday August 24.

Each year. the EBC Awards stands out as one of the premier industry events held in Northern Australia. attracting somewhere between 650 to 700

key industry players to a black tie gala dinner.

The premier event features award presentations. high quality enterta inment and the opportunity for the industry to catch up for a chat. have a dance

and a laugh.

The EBC Awards also provides the pathway by which Territory construction projects progress to the National Master Builders Awards.

Page 8: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

THE OPPORTUNITY

Building and Construction is one of the largest industries in the Northern Territory. Almost all of the key players in our industry are in attendance at our Awards night

- it is an unparalleled opportunity to put your brand in front of key leaders and decision makers in the industry.

The 2018 EBC Awards marketing campaign will run from March through to September, providing your company with the opportunity to receive exposure

and recognition over a six month period.

The following EBC communication channels will be used:

» EBC program (digital and print)

» On-screen graphics (at event)

» Newspaper advertising

» Branded polo shirts

» Master Builders TV

» Radio advertising

» Email signatures

» TV advertising

» Social media

» Media walls

» Invitations

» Flyers

Page 9: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700
Page 10: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700
Page 11: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

MESSAGE FROM DAVID MALONE

The EBC Awards has been one of the pre-eminent industry events across North Australia for 22 years now.

For Master Builders, it is our masthead event. attracting a diverse audience of key industry leaders and decision makers. Our 2017 Awards night was a sold -out event. featuring Australian comedian Dave Hughes as our headline enterta inment.

The lawns of SKYCITY Casino is a fantastic beachside venue, situated alongside Darwin's famous Mindil Beach, which delivers a spectacular backdrop and guarantees one of the most unique industry events in the country. Importantly, the EBC Awards is our vehicle to present a full force demonstration of the very best construction projects delivered across the Territory in any one year.

In an economy where one in every ten dollars is spent on building and construction, the 130+ projects that we feature, paint a compelling picture of what our industry continues to contribute to the Territory each year. And we know that winning a Master Builders EBC Award on the night is something taken very seriously by our project nominees - our own research has told us that!

Success at the EBC level delivers real value to our industry, thanks in no small part to the reputation of the Awards amongst clients and the wider community.

Each year, a lucky few progress on to compete against projects from across the country at the National Master Builders Awards. We are very proud of the wonderful honour roll of great Territory projects that have brought a National Award back home to date.

It is not a cliche to say that the night itself is built on a partnership w ith our fantastic event sponsors. Companies and organisations like yours are the difference between success and failure. It's that simple. You make it happen. It is why we go to such great lengths to profile our partners on both the night and in our wider promotional activities. given we know we must deliver brand value to you.

This proposal outlines the opportunities we want to make available to you. However, let's not limit the thinking to that - if you can see a unique opportunity, then we'd love to hear about it tool

I am really looking forward to our 2018 EBC Awards and I hope to see you there.

Cheers, Dave Malone

CBUS.0001 .0026.8334

Page 12: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

GOLD - ENTERTAINMENT SPONSOR

Sponsorship opportunities exclusive to Cbus:

» Entertainment sponsor recognition at the 2018 EBC Awards Launch Event

» Entertainment sponsor recognition at the 2018 EBC Awards Evening

» Further opportunity to deliver a brief keynote speech prior to the headline entertainment act

>> All (10) Cbus guests attending the EBC Awards Night will be formally invited to the pre­dinner function

» Cbus branding on a separate entertainment stage (pending approval from venue & AV contractors)

» Opportunity for Cbus to decide their table position at the EBC Awards Evening

» Cbus logo on Tickets on Sale' and 'Award Winners' TVCs to be aired on Channel 9

» Cbus logo on front cover of special '2018 EBC Award Winners' 6 page lift out in the NT News

Page 13: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

I

Addit ional package inclusions:

» Sponsorship rights to four (4) Awards and opportunity to donate prizes

» Opportunity to supply 1 x 30/15 sec TVC to be screened during the Awards evening

» Opportunity to supply 1 x 30/15 sec TVC to be used on our social media platforms (pre-event)

» The opportunity to provide an AS insert/ promotional item for guest gift packs

» Gold audio and logo recognition throughout the visual awards presentation

Package cost:

$12,000 (plus GST)

» Gold sponsor logo representation on 2018 EBC Awards highlights video

» Gold sponsor recognition in all TV, Radio and Newspaper advertising

» Gold sponsor logo representation on promotional material

- · ~ CBUS.0001 .0026.8336

--. .

» One full page* advertisement in all EBC Award Programs**

» 1 x tables of 10 (value $2, 100)

*Dimensions to be confirmed when program design finalised

**Artwork to be provided by sponsor.

Page 14: PARTNERSHIP PROPOSAL ·- I ·-- - -· MBA NT 2018 18114 700

We would like to thank you for taking the time to read

our proposal.