Partnership Opportunities [Sponsor] and [Your Club]

Partnership Opportunities [Sponsor] and [Your Club]

ContentsObjectives 1

Executive summary 2

Equestrian sport overview 4

Equestrian audience 5

Media and publicity 7

Marketing 9

Sponsorship opportunities 12

Sponsorship benefits 15

Summary of exposure 18

Investment summary 19

• [Dot point your sponsors objectives] • [Dot point how yours are similar]

OBJECTIVES

[Sponsor] and [Your Club]’s objectives are aligned:1

Executive Summary

Sponsorship opportunities

[Insert text]  

2

5

Equestrian SportOverview

Organisation overview [Insert text]

4

Organisation Audience

[Insert text]5

Organisational snapshot

Organisation’s Achievements 6[Insert text]

Media & Publicity 7[Insert text]

Media & Publicity 8

[Insert text]

[Insert text]

Insert screen shot of media clipping here Insert screenshots of

media clippings here

Marketing 9MARKETING CHANNELS AUDIENCE NUMBER

[Your Club] website ### hits/month

Monthly e-newsletter ###/month

Facebook page ### fans

YouTube Channel Approx ### viewers daily (during events)

Marketing 10[Insert text]

Screenshot of your club website

Facebook e-newsletter Twitter account

screenshot of your

club Facebook

account screenshot of

your club e-

news screenshot of your

club twitter account

13

Sponsorship Opportunities

14

Sponsorship Opportunities 12Support partner – [Your Club][Your Club] is excited to be presenting the following opportunities to [Sponsor].

When reviewing [Sponsor]’s main objectives [Your Club] would like to offer exposure through the following channels:

• IP rights nationally integrated through all elements (with main focus on membership).

• Exclusivity in category.

• Access to the ### members and supporters that opt in to receive information from [Your Club].

• Showcase [Sponsor] through national and international events.

Sponsorship Opportunities 13[Your Event][Insert text]

More than ## of the top riders from around the country ### spectators More than ### volunteers Tradeshow of featuring more than ### exhibitors [Is your event being televised?] [What media will be covering your event?] Coverage on the [Your Club] YouTube Channel as well as

the [Your Club] website.

16

Sponsorship Benefits

Sponsorship Benefits

Benefits of (insert sponsor type) sponsor status are as follows:

15

Sponsorship Benefits 16[Your Event] – SUPPORT PARTNER

Benefit Details

SIGNAGE & BRANDING Logo placement to feature on marketing collateral

[Sponsor] logo will appear on [Your Event] marketing collateral produced by [Your Club] including:-Press releases -Programs -Media guides -E-Newsletters (sent monthly – reach of more ###)-Other collateral (as determined)

#% of signage at the event  

[Sponsor] signage will receive #% of the signage space provided

Website/online Logo recognition on:-Website (### hits per month)-[Your Event] website

BROADCAST INTEGRATION Verbal mentions Commentators will acknowledge the support of partners of [Your Event] throughout the

event.

Sponsorship Benefits

ADVERTISING Advert in Program ½ page advert to appear in the official event program. Bigscreen advert Opportunity to play one advert or a static ad displayed on the big screen each day of the event.

TICKETS & HOSPITALITY Corporate hospitality [Your Club] will grant [Sponsor] two complimentary corporate hospitality tickets for each

function. General Admission Tickets [Your Club] will provide two general admission tickets per day to [Sponsor] for staff use or

promotional opportunities with customers for general admission to [Your Event]

17

OTHER BENEFITS Product inclusion/promotional material in riders packs

[Sponsor] can include any products or promotional items as part of the riders pack that will be developed by [Your Club]

Recorded PA mentions [Sponsor] will be recognised as a support partner in the recorded PA announcements developed as part of the [Your Event]

Summary of exposure – 2013/2014 18

Activity Jul 13

Aug 13

Sep 13

Oct 13

Nov 13

Dec 13

Jan 14

Feb 14

Mar 14

Apr 14

May 14

Jun 14

Event A

Event B

Event C

Event D

Event E

Event F

Event G

[Your Club] Support Partner

Event H

Pre-promotion opportunity In market

Sponsorship Investment Summary 19

Property Property Category Category Exclusivity

Cash Contra

Official ‘Support partner’ of [Your Club]

[e.g Support partner] $###

[Your event] [e.g Support partner] $###

[Other major events] [e.g Support partner] $###

TOTAL INVESTMENT $###

For further information please contact:

[Contact Name][Position][Your Club] (01) 2345 [email protected]

[Contact name][Position][Your Club] (01) 2345 67890401 234 [email protected]