Partners in Technology (PiT) - Queensland Digital Industry Survey 2014 - 21 July 2015

Queensland DigitalIndustry Survey 2014

Prepared for Department of Science, Information Technology and Innovation

• provide a snapshot of the current state of the digital (ICT) industries, the future intentions of its members and their views on Government policy directions

• obtain current data on industry – business size, structure, location, products / services, skills, markets, growth and future intentions

• inform ongoing development of Queensland Government ICT / Digital / Knowledge Economy Strategies

Objectives

Survey Administration

• Independently conducted by QGSO

• Secure web-based survey

• 2077 businesses and contractors working in the digital industry in 2013 – 14 financial year

• Approximately half of

respondents 51.1% were non-

employing

• 40.4% of employing businesses

were headquartered in

Queensland

Business size and type

Business Location

• 50.5% located in Brisbane

• 22.1% located in Brisbane

Inner City

• 49.5% non-Brisbane based

• 12.9% Gold Coast

• 77.9% of responding businesses were less than 15 years old

• 12.5% were more than 20 years old

• Over half of all contracting businesses were less than five years old

• 39% of micro businesses commenced operating in the last five years

Age of Business

Five most commonly reported primary

products & services:

• 47.8% software development and

publishing and computer

programming

• 47.2% consulting services

• 42.4% software services

• 22.5% digital marketing / content

• 20.7% hardware sales / maintenance

Products and services

Five most reported target markets

across responding businesses of

varying size and services provided

included:

• 25% information technology

• 18.8% state government

• 17.9% general public

• 16.6% retail and wholesale

• 13.5% health and community

services

The most important for

businesses headquartered

in Queensland were state

government (22.4%),

information technology

(20.4%) and health and

community services

(16.1%)

Target markets

• 1,813 businesses provided sales

data (avg $2.04M in 2013 – 14)

• 77.8% Queensland

• 16.3% Interstate

• 5.9% Overseas

Sales

• 73.5% of Queensland

headquartered businesses did not

export

• 44.7% medium to large businesses

exported ICT

• 48.4% Queensland exporting

businesses exported to the United

States

Businesses with QLD offices/staff exporting products & services

exported to :Export Markets

Employment status

% % % Total

Full-time 93.2 6.8 47.2

Part-time 12.9 87.1 14.9

Casual 87.3 12.7 30.2

Contract 17.5 82.5 7.7

Total 73.7 26.3 100

Hiring staffTwo-fifths of businesses (38.7%) attempted to hire staff in 2013 – 14:

• 45.4% had trouble filling positions

• 64.7% principal office or place of work located in Brisbane Inner City

• 93.2% medium to large businesses

• 80.9% overall reported a lack of candidates with required occupational skills

Occupational skills sought

• 39.2% of all respondents owned

all intellectual property (IP) of

products or services they sell

• 60.2% of medium to large

businesses owned all IP of

products or services they sell

Ownership of Intellectual property

• 86% spent time and/or money

on research and development

(R&D) and innovation

• 97% small business spent

time/money on R&D

• 96.1% medium to large

businesses spent time/money on

R&D

Research and development

• 65.5% increasing Queensland sales

• 49.5% new product development

• 49.4% increasing interstate sales

• 38.0% increasing overseas sales

• 18.3% no plans to grow

Outlook for business growth

Outlook for profitability

Expected profitability change in the next

two years

Enablers and barriers to business growth

• Faster, broader access to broadband, incl. NBN 43.6%

• Move to / adoption of Cloud 37.3%

• General business uptake of digital capabilities 31.6%

• New competition / industry changes 23.5%

• Digital education and literacy 20.7%

°°°°°°°°°°°°°°°°°°°°°°°°

• Government procurement 16.7%

• Queensland Government ICT transformation 12.2%

• E-Government services 5.3%

Priority areas affecting business

Government initiatives

Help received from Government

initiatives in the last two years:

• 12.2% federal government initiatives

• 8.5% state government initiatives

• 3.4% local government

As business size increased, the percentage of

businesses that had received help also increased.

• Printed copies available today• Online

– Summary: www.qld.gov.au/digitalprofile– Full Report:

http://www.qld.gov.au/dsitia/digital/qld-digital-industry/

Accessing the information

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