"What the Garden Conservancy has launched is an institution. [Open Days] could do more for horticultural cross-fertilization than anything to hit the American garden since, well, the bumblebee." — Michael Pollan “The Garden Path,” Vogue, April 1997 THE GARDEN CONSERVANCY’S OPEN DAYS PROGRAM Partner with us !
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"What the Garden Conservancy has launched is an institution. [Open Days] could do more for horticultural cross-fertilization than anything to hit the American garden since, well, the bumblebee." — Michael Pollan
“The Garden Path,” Vogue, April 1997
THE GARDEN CONSERVANCY’S
OPEN DAYS PROGRAM
Partner with us!
Open Days brings together people and gardens as a gateway to learning, sharing, inspiration, and enjoyment.
For more than twenty years, the award-winning* outreach program has fostered meaningful connections by introducing more than one million visitors to thousands of private gardens around the country. In 2015 Digging Deeper was introduced —a new series of intimate forays into the diverse world of gardens and garden makers. Open Days continues to grow throughout the country, expanding into new regions with new gardens, lectures, symposia, hands-on activities, and children’s programming.
Meet our passionate national audience—become an Open Days Partner!
Open Days has generated hundreds of successful partnerships with public gardens, horticultural and preservation organizations, specialty growers, and community non-profits. Partnerships increase visibility for your organization, and align you with the Open Days audience in your region and beyond.
Open Days Partnership opportunities:
• help find outstanding private gardens to share with the public
• identify garden specialists, topics, or locations for Digging Deeper events
• promote and sell tickets for Open Days, bringing new consumers to your organization
• create pop-up shops or educational kiosks during Open Days to introduce your organization or products
• provide and coordinate volunteers for Open Days, creating awareness for your own public outreach
• organize special tours or events at your own site to complement Open Days
Partnership benefits can include:
• connecting to our established nationwide audience of gardeners and garden lovers
• listing in the Open Days Directory and on our website
• inclusion in Open Days press and emails
• become part of Open Days and introduce your company or organization to a new generation of gardeners and garden lovers
• receive a percentage of the proceeds from collaborative Open Days (non-profit partners)
These partnerships allow Open Days to support the garden community across the country.
*In 2015, Open Days won a distinguished service medal from the Garden Writers Association.
Who you can reach with Open Days and how:
The Garden Conservancy’s Open Days Program888-842-2442 / [email protected] www.opendaysprogram.org
Open Days Website Statistics
• 59,683 average unique page views/month
Open Days Email Statistics
• In 2015, Open Days sent out 93 emails to subscribers
• 31.8% average open rate
• 7.2% average click-through rate
• more than 38,000 email subscribers
Based on data from the 2015 gardening season— 3/2015–11/2015.
Open Days Customers• 90% are active gardeners• 90% have been gardening for
more than 10 years• 95% are homeowners • 42% have advanced degrees• 64% use our website • 85% receive our regular
Open Days emails • 61% are between the ages of
45 and 65 Based on a survey performed in 2015.
Open Days Facebook Statistics• over 50,000 likes• daily post reach of 6,527
Photo: Hudson Valley Garden Association
Contact us today to see how you can become an Open Days Partner!
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