1 Partner Product Workshops Thursdays, 2pm EST
Feb 25, 2016
1
Partner Product Workshops
Thursdays, 2pm EST
While you are waiting…
• Where is everyone calling in from today? – Go ahead and let me know in the
chat/question window!– (Remember that this is a webinar – the only way that I
can communicate with you all is through the Question/Chat box, so don’t be shy!)
PC
MAC
Inbound Marketing Overview
Recognition
Training
Program Announcements/Calendar
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Agenda
Attitude/Final Thought53
Why Are We Here?
What Are Our Goals?
Who Will We Hear From?
How Should You Contribute?
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Partner Success Workshop Vision
Where Are We Heading?54
OUR VAR PANEL OF COACHES
The Inbound Marketing Overview
Raise Awareness
INSTITUTIONAL ADVERTISINGSoft Campaign
Didn’t Spend Enough
What You Do
Client’sRevenue
Eliminate
Expense
What You Do
Client’sSuccess
VAR Inbound Marketing
Success Story
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The Murphy Agency
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1 HubSpotter Since June 30
www.themurphyagency.comJohn Murphy: President
Number of HubSpotter Powered Clients: Getting There / 3 opportunities to pursue
Success: 454 views, 7 leads in July
• Located in Cleveland/Akron Ohio, we are moving away from print production and traditional marketing to Inbound Marketing.
• What is Inbound Marketing?– why is Inbound Marketing necessary to be successful in
business today?
• What is HubSpot?– How does HubSpot help your customers do inbound marketing
more effectively?
• How does having an agency partner add value to your HubSpot experience?– Training in using the software and learning the methodology– We can help customize HubSpot ToFu content and produce
other graphics for their site– Content creation!
• How do you help your customers succeed with HubSpot?
• How does it ensure long-term, sustainable success with Inbound Marketing
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The Murphy Agency G P C T
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2
1 Goals For HubSpot:
Plan/Strategy:
Challenges You Faced Before HubSpot
Double revenue in 18 months. Get 6 clients on retainers.Hire more people.
Add Inbound Marketing as a channel for leads/conversions. Continue with other marketing strategies: public speaking, networking, referrals, targeted DM and advertising.
No way to measure client success. Can’t create landing pages, CTAs, emails easily. No way to integrate social media.
Timeline1-2 retainer clients by EOY – then add one per quarter
Dashboard shows what you’ve been working on lately. There is a direct relationship between your inbound marketing activity and the results you see in terms of page views, conversions, etc.
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The Murphy Agency Favorite HubSpot Resources
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1 Personal Coaching during Onboarding
Online Training Resources
HubSpot-related LinkedIn Groups
Specific Sales Methodology Training
1 Personal Coaching during Onboarding
2 Online Training Resources•••••••
LinkedIn Resources: Groups for VARs to Join –Lots of good information gets shared here.
3 HubSpot-related LinkedIn Groups
3 HubSpot-related LinkedIn Groups
Best LinkedIn Group to monitor when onboarding!3
Having a proven sales process handed to you is huge!
Specific Sales Methodology Training
I created binders for the slides I downloaded to act as study guides.
I keep the sales methodology posted nearby as a reminder. (The ugly wallpaper was the landlord’s idea! Don’t blame me.)
Check Us Out: www.themurphyagency.com
How We Increased Our Leads by 400% and You Can Too!
Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda
Nice to Meet You!My name is Luke SummerfieldInbound Marketing Specialist at Savvy Panda
• 9 years in Internet Marketing• Hubspot Certified VAR• Google Analytics/Adwords Certified• SEO, Social Media, Email & Mobile• Purple Belt in Jiu Jitsu & Brown Belt in Judo
Savvy What? … Panda?Savvy Panda• Joomla! Web Design• Inbound Marketing• In Milwaukee, WI.
Ahh, a Point of Pain!
?
A CONTEST!
Establish Goals:1. Generate Targeted Leads2. Inbound Links3. Increase Reach4. Awareness
Planning for Success
How to Enter• Enter free on our website• Each Social Network You Follow
• High level Joomla companies• Large reach• Already established relationships
Sponsors
Create a Big Prize• Free Joomla website with on-site SEO• Mobile Website• Joomla 2.5 Training Guide
• On a Joomla 1.0 – 1.7 Website• In the USA(based on target market)
Requirements
Lead Nurturing• Contest = TOFU Offer• Very targeted
• Series of Lead Nurturing• Needs• Timing
• Goal = Convert on MOFU• Help qualify leads
Implementation
Implementation• Contest ran for a month
• Key: Sponsor requirements• Blogs, social media, newsletters
• Key: Pre-Setup content opportunities
• Pushed out on our networks• Social media• Email marketing
The Aftermath
Soft-Launch(timed with sponsors schedule)
DAY 10
Continue into May
Website Traffic
Total ~ +100
Facebook (day 10)
Twitter (day 12)
Total ~ +175 (G+ ~ +50)
PONGO
• Picked a Winner• Announced with PR
• Follow up emails to entrées
• Sold services
• Create case study
Key Takeaways:• Join with strategic partners
• Find content opportunities• Keep track of metrics
• Apply this to any industry
• Your agency can do this!
Your Homework:We post educational marketing resources, links and content daily:
/SavvyPanda
/GetSavvyPanda
/SavvyPandaWeb
Have More Questions?Tweet them to me @SavvyPandaOr email [email protected]
Follow Us Now!
Thank You!
Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda
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TIE THE LESSON TO THE EXAMPLE
Current Section TitleHighlight the current section if using agenda slides as section breaks
NEXT STEPS/GOAL FOR YOU TO SUCCESSFULLY APPLY THIS
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WHY THIS WHOLE CONCEPT OF THE WEEK MATTERS
RECIPE FOR:Post-Presentation SUCCESS
Promotion [Calendar + Resources!]
Where We Are. Where Are We Going.
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BOOK OF THE MONTH: SWITCH
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1 Chip & Dan Heath
What looks like a people problem, is
often a situation problem
What looks like laziness may actually be exhaustion
What looks like resistance, may
actually be a lack of clarity
Tools you need to motivate change
in your organization &
clients
Let’s BrainstormWhat’s 1 key take
away? What’s 1 next
step?
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Final Thought….