1 Whatever the type of acvity, the key to success is the ability to understand the technology on offer, know how to deliver the proposion and skills in securing interest for further engagement. By working with our selected demand generaon supplier, IRSMarkeng, you can have confidence in their knowledge as they have been fully trained by us and provide a professional approach. By working with us to deliver a joint demand generaon campaign you will benefit from an already trained and skilled team, familiar with your offering and fully supported by ourselves. Through a well structured process you will receive high level results, meeng your specific requirements, ready for your sales team to progress through to real business. The services We work with IRSMarkeng because they are able to deliver a full range of demand generaon services with a parcular focus on: - Lead Generaon: taking our or a joint proposi- on directly to your prospects to deliver face-to- face sales meengs, conference calls or webex demonstraons. - Lead Nurturing: a long-term approach to keep prospects warm unl they are ready to do business with you. - Account Profiling: improve account intelligence by ensuring you have the correct informaon on a target organisaon, new opportunies are also oſten uncovered through this acvity. - Event Management: a start to finish soluon - booking venues and speakers, recruing the right delegates to ensure high aendance levels and post-event follow-up to idenfy new opportunies and gather event feedback. - Digital Demand Generaon: implementaon of email markeng, landing pages and social media to support telemarkeng demand generaon or as part of a communicaons programme. - Database Enhancement & Sourcing: you need to audit data quality, cleanse and source as necessary prior to a campaign as good data is the foundaon to a good campaign. Why IRSMarkeng? We work with IRS to deliver our demand generaon campaigns because they have a deep understanding of technology, a high- ly skilled team and efficient calling models which guarantee quality results every me. Here are some of the key factors that make IRS different: • A belief that the true measure of telemar- keng success is in the value returned. They consider every acvity to potenally to be a demand generaon vehicle that should be able to demonstrate the value it will add to your pipeline. • Unrivalled global tech experience leading to more effecve campaign planning, faster implementaon, fewer demands on your me and significantly improved business results. Demand generaon is markeng acvity focused on delivering Opportunies to fill the sales pipeline. This can be from telemarkeng, digital markeng or event support. Partner Demand Generaon Fact sheet