Part-Time Publicist

PART-TIME PUBLICISTBuilding your personal brand

Colleen KatzmanEVP, Managing Director, Client ServicesJUICE Pharma Worldwide

Presented at XX in Health RetreatMarch 27, 2014

“To be in business today, our most important job is to be the head marketer for the brand called YOU.”

Tom Peters, “The Brand Called YOU” 1997

WHO AM I?

http://www.linkedin.comSee the LinkedIn Makeover at http://www.linkedin-makeover.com/order-today/

http://twitter.comSearch for key words on Twitter: http://search.twitter.comSearch for local Twitterers: http://www.twellow.com/twellowhood/Feed your blog to Twitter: http://twitterfeed.com

http://www.facebook.comFacebook custom name: http://facebook.com/username/

http://www.youtube.com

http://www.slideshare.net/

(social bookmarking): http://digg.com/

(social bookmarking): http://delicious.com/

BUILDING YOUR BRAND THROUGH SOCIAL MEDIA

• Join groups

• Participate in Q&A; write and request recommendations

• Update your status bar with current work; keep up with others

• Share resources and valuable content

• Find and follow people with similar interests—around the globe and across the street

• Access your industry news and take advantage of free professional development

• Upload PowerPoint presentations

• Create an online portfolio

• Tell your story

BUILDING YOUR BRAND THROUGH SOCIAL MEDIA

COLLEEN’S PUBLISHING PLAN APRIL 2014—BY TOPIC

Editorial Calendar

DATE TOPIC CHANNELS

Week 1 SXSW• Twitter • JUICE Pharma Blog

Week 2 XX in Health• Twitter • LinkedIn • JUICE Pharma Blog

Week 3 MM&M Skill Set Live—Content Marketing Panel• Twitter• LinkedIn• JUICE Pharma Blog

Week 4 Product Launch• JUICE Pharma Blog• Twitter

COLLEEN’S PUBLISHING PLAN APRIL 2014—BY CHANNEL

CHANNEL MINIMUM COMMITMENT

JUICE Pharma Blog

1 post per month (Event reports, POV, articles, video, infographics, etc.)

Twitter

15 response tweets/week (1/day) 1 original tweet (Topical) 3 blog post tweets 1 #FF tweet

LinkedIn 1 post per week (Cross-post from JUICE Pharma Blog)

YouTube Ugh! No Way! YET...

Event1 live event per QTR (Speaking engagement, Twitter chat, Google Hangout)

Wordpress (blogging software): http://wordpress.com/

Blogger (blogging software): http://www.blogger.com

Encourage others to share your blog entries: http://sharethis.com

Allow e-mail subscriptions to your blog: http://www.feedburner.com

Monitor your name or company brand online:

http://www.google.com/alerts

http://socialmention.com/alerts

http://tweetbeep.com/

http://www.backtype.com/

SHARING & MONITORING

MY PERSONAL BRAND

TARGET AUDIENCE

Advocates for innovation in the health and wellness industry— Rx, OTC, BTP, Services

VALUE PROPOSITION

Global and US marketer with more than 20 years’ experience navigating health and wellness brands to their maximum market potential

BRAND PERSONALITY

Upbeat, thoughtful, deliberate, and a bit quirky—who loves what she does, and it shows

MISSION STATEMENT

To connect and engage on a meaningful level with others, in order to make a significant difference for those in need of health and wellness products and services

What are your goals?

What are you passionate about?

What makes you remarkable?

MAKE IT UNIQUE TO YOU…

Who’s your core audience?

What content can YOU deliver that is meaningful to them?

How do you want them to feel when they “hear” from you?

AND RELEVANT TO THEM!

THE YOU BRAND

THE YOU BRAND

Target Audience

Value Proposition

Brand Personality

Mission Statement

DATE TOPIC CHANNELS

Week 1

Week 2

Week 3

Week 4

PUBLISHING PLAN BY TOPIC

EDITORIAL CALENDAR

EDITORIAL CALENDAR

PUBLISHING PLAN BY CHANNEL

CHANNEL MINIMUM COMMITMENT

KEEP IN TOUCH

E-mail: [email protected]

Twitter: @Colleen5765

LinkedIn: colleen-katzman