8/6/2019 PArt time mba in marketing
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RollNo....................
TotalNo.ofQuestions:13]
PaperID
[B0239]
(Pleuse
rillthisPaper
IIIin
O.
..
IR
!ihcct)
[TotalNo,ofPag
es:02
MBA(MB-502)(S05)(LE)(Sem..
4'h)
ADVERTISING
&
SALESMANAGEMENT
Time:
03Hours
Instruction
toCandidates:
1)
Section-AisCompulsory.
2)
AttemptanyNinequestions
from
Section
-B,
Section.
A
Maximum
Marks:
75
Ql)
a)
b)
c)
d)
e) f) g)
h)
i) j) k)
I) m)
(15x2
=30)
DefineAdvertising,
Discusssocialimplications
ofAdvertising,
Enumerate
communication
modelsofAdvertising.
ExplainAIDAModel.
Whatissignificanceo
fAdvertising
Budget"
Explainvarioustypes
ofMedia,
Whatiscopywriting
forPrint?
Explain"clientrelation
ship",
Discusssignificance
ofethicsinAdvertising.
Namethreemethodstomeasureeffectiveness
inAdvertising.
Discussmainobjective
s
ofSalesManagement.
Whatis
a
SalesContest.
Explain
'SalesBudget',
11)
.
Enumerate
metho
ds
tocontro
l'sa
les
force.
0)
Writesignificance
rJfaDistribution
ChanneL
D-3
72X
[1299]
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.
.
._--
I
~T.0,
(9x5=45)
ScctiQn
.B
Q2)
Discuss
conceptofIntegratedMarketing
Communication.
Q3)
DiscussroleofAdvertisinginMarketingMix.
Q4)
E:xplainMarketing
strategiesinAdvertising
Campaign.
Q5)
Writea
detailednoteonBrandPositioning.
06)
Highlightmulti-mediastrategies.
Q7Y
Discuss
needandimportanceofguidelinesforcopy
-writing.
Q8)
Discuss
structureandfunctionsofAdvel1isingAgencies.
Q9)
Explain
roleofconsumerprotectioninAdvertising.
Ql0)Examine
efficacyofsalesrelatedmarketingpolicies.
Qll)Discuss
salesdept!.rapporttechniquesvis-a-visoth
erdepartments.
Q12)Writemodesofmotivatingsalespersonnel.
Q13)WritenoteonManagingDistributionChannels.
D.3
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3/6
RollNo
.
TotalNo.ofQuestions
:13/
PaperID[B0241j
{Please
1111thisPaper10inOMR
Shcel}
[TotalNo.ofPag
es:02
MBA
(MB-504)
(S05)(LE)(Sem..
4")
CONSUMER
BEHAVIOUR
Time:
03Ho'urs
Maximum
Marks:
75
Instruction
toCandidates:
1)
Section
-AisCompulso
ry.
2)
AttemptanyNinequestions
from
Section
_B.
Whataretheadvantages
andlimitations
ofsecondary
data?
QJ)
a) b) c) d)
e) f) g) h)
i)
j) kJ
I)
Section.
A
Definecustomervalue,satisfaction
andretention.
DefmeMarketing
ethic
sandsocialresponsibility.
Explainmarketsegment
ation.
DefineBrandPersonality.
Doessubliminaladvertising
works?
Whatisc.onditioned
learning?
Explaindeceptive
advertising.
Explainattribution
theory.
Explaincomponentsof
communication.
Whatisagroup?
Whatismeantbyaffluentconsumer?
(15
x2=
.10)
m)
Defineculture.
n)
Differentiate
sun-agatebuyersandopinion
leaders.
0)
DefineViralmarketing.
D-5
5JX
!12991
P.
T.O.
-----._-----------
'.
----.-
---.
Section
-B
.Q2)
Explainm
odel6fconsumerdecisionmakingindetail.
(9
x
5
=
45)
.Q3)
Howmark
etsegmentation,targetingandpositioning
areinterrelated"How
theycanb
eusedtodevelopmarketingstrategyfor'a
product"
Q4)
Discussin
detailmodelofthemotivationprocess.
Q5)
Discussin
detailtheoriesofpersonality.
Q6)
Discussin
detailelementsofperception.
Q7)
Explainbehaviorallearningandcognitivelearningtheories.
Q8)
Define&e
xplainmeaningofattitude.Explaininbrief
factorsaffectingthe
relationship
betweenattitudebeliefandbehavior.Explainthetwotheoriesof
attitude?
Q9)Explain
com
munication
processinconsumerbehavior.
QIO)Discussind
etailfamilylifecycle.
QII)
Howmarketersseektotakecontroloftheopinionlead
ershipprocess.
QI2)
Explainthe
adoption.processindetail.
QI3)
Explainmod
elofconsumerdecisionmaking.
D-55IX
.
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RollNo......................
TotalNo.ofQuestions
:13)
fTotalNo.of1)~lgcS:02
Paper
ID[B0242]
(Pkase
filll
hi~I'apu
ID
illO:\IR
Sheen
MBA(MB..506)(S05)(LE)(Scm._
4"')
INTERNATIONAL
MARKETING
Time:03Hours
Maximum
Marks:
75
Instruction
toCandidates:
'1)
Section..AisCompulsory.
2)
AttemptanyNinequestionsfromSection_
B.
Section..A
(IJx2=3(1)
WhatareMarketingTactics?
WhatisForfeitingTransaction?
Define[ntemationa!Mark
eting.
Writethe13P'soflntemationalMarketing.
WriteashortnoteonMM
TC.
WhatisMixedBasketEc
onomy?
DiscusstheprincipleofW
TO.
WhatareTradeBarriers?
DifferentiatebetweenPre
andPostShipmentfinance.
WhatisroleofProforma
Invoice?
WriteashortnoteonBillofExchange.
WhatareExporthouses?
DiscussthescopeofInternational
MJrkcting
Research.
WhatareServicesExports?
Describe
thesignificanceo
fMarketing
Information
System
(MIS)
Q1)
a) b) c) d)
e) f) g)
h)
i) j) k)
I) m
)n)
0)
D-6
21X
/1299/
R7:o.
I--
-~-_~--------_
.._--_
.._---------_.._----
Section
-B
(9x
5=
45)
Q2)
How
doesInternationalMarketingdifferfromDo
mesticMarketing?
Q3)
What
aretheobjectivesofEX1MPolicy2002-07
andwhatarcthehighlights
ofEX
1MPolicy2002-07.
Q4)
What
arethefunctionsofCommodityboards?How
aretheyhelpfulin
Intern
ationalMarketing?
Q5)
.What
isthedifferencebetweenexportcreditand
exportcreditinsurance"
Q6)
What
arethestagesbfNationalMarketDevelopm
entandwhatpercentage
ofworldincomeisfoundineachofthestages?
Q7)
ExplainthestructureandfunctionofWTO.
Q8)
Tariff
issometimesusedasadevicetoimproveacountry'stermsoftrade
andtherebysecurealargeshareofgainsfromtrade.Discuss.
Q9)
Discus
stheglobalcrisisof2008.
QIO)
WhatarekeydocumentsusedinInternationalTra
de?
QIl)
Discussdifferenttypesoflntenmediaries:DirectC
hannel.
QI2)Whatistheneedandimportanceofmarketresearchforexportbusiness')
Q13)Export
islike
any
other
commercial
transaction
and
hence
there
IS
no
justifica
tion
for
anydirectorindirectincentivesforexports.
Discuss.
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RollNo..
......
...........
TotalNo.ofQuestions:13J
PaperID[B0243]
(Please
rillthisP
aperID
illOI\lR
Sh.t
t)
ITotalNo.ofPages:02
MBA
(MB-507)(S05)(LE)(Sem.-4")
RURALM
ARKETING
Time:03Hours
Maximum
Marks:
75
Instruction
toCandidates:
1)
Section-AisCompulsory.
2)
AttemptanyNinequestions
fromSection-B.
Section-A
Q~
05x2=3~
a)
Whatdoyoumeanbythetermagriculturemarketing?
b)
DefineRuralIndex.
c)
ExplainthetermAGMARK?
di
Whatis"contractfanning"?
e)
Mediaforruralcommunication.
1)
Ruralcreditinstitutions.
g)
Cooperativemarketing.
h)
DefineCottagelndustry.
i)
Writeanoteon~arketsegm
entation.
j)
GiveanaccountofIndianco
mpanies
specialising
inruralmarketing.
k)
DefineMarketingResearch.
I)
Definedurableandnon-durableproducts.
m)
Discusstheproblemsinruralmarketing.
n)
Draw
acomparative
profileofruralandurbanconsumers.
0)
ExplaintheroleofNGOsinruralmarketing.
DC622X
{/299j
R
T.
O.
Section-B
(9x5~45)
Q2)
Explai
nindetailthefactorscontributingthechange
ofdemandinruralmarket.
Q3)
Ifthesamemarketingprinciplesareapplicabletoallmarketsthanwhythere
isaneedtostudyruralmarketingasanareaofse
paratestudy"
Q4)
Identify
thekeydifferences
intheenvironmentfactorsaffectingbuyer
behaviourforruralandurbanmarkets.
Q5)
Expla
intheconceptsofThompson-ruralmarket
indexandtheirparameters
indetail?
Q6)
Discu
ssindetailvariousruraldistributionstrategiesadaptedbymajorIndian
FMCG
Companies?
Q7)
Expla
intheconceptofresearchanditsstepsused
inagriculturalmarketing"
Q8)
Discusstheproductstrategiesfortheruralmarket,inview
ofthevast
heterogeneityofthemarket.
.
Q9)
Whatdoyoumeanbyco-operativemarketing?E
valuatetheeffectivenessof
co-operativeMarketinginIndia?
QJ0)
Consideringruralurbandifferencesmakediffere
ntmessagedecisionforthe
products
(a)T
oiletSoaps.
(b)
Detergents.
QJ1)Disc
usstheroleofgovernmentinruralmarketin
g.
QJ2)
"Co
rporateenterprises,asapartofsocialresponsibility
shoulddevelop
rura
lareas",
Do
you
agreewith
thisview?
Suggest
anaction
pian
toacompany
like
ITC.
Q13)
Whatinitiativethegovernmenthastakentopromotecottageindustryand
artisanproductinIndia?
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8/6/2019 PArt time mba in marketing
6/6
RollNo
.
TotalNo.ofQuestions:13]
Paper
ID[B0244J
(Please
fillIh
isPaperIDinOMRSheet)
ITotalNo.ofPages:
02
MBA
(MB
-509
)(S05)(LE)(Scm.-4'")
PRODUCT
AND
BRAND
MANAGEMENT
Time:
03Hours
Maximum
MarkS:
75
Instruction
toCandidates:
1)
Section-AisCompulsory.
2)
AttemptanyNinequestionsfromSection-B.
S
ectioncA
QI)
a) b)
c) d)
e) t) g)
h)
i)
j) k
)1
) m)
n)
0)
(15x
2=30
)
DefineProduct.
DefineProductMix.
WritefourstagesofProd
uctLifecycle(PLC).
WriteshorlnoteonProductdifferentiation.
DefineProductLine.
WhatisPerceptualMapping?
WhatisConceptTesting?
Discussthemethodsofg
eneratingNewProductideas.
Brieflydiscussthemainpricingstrategies.
Writeshortnoteonconceptofproducttesting.
DefineBrandEquity.
DefineBrandRecall.
WriteshortnoteonBrand
positioning
andrepositioning.
Discusstheimportanceo
fpackaging.
DefineBrandExtension.
D-623X
fl299f
P.
T.o.
Section-B
(9x
5~45)
Q2)
DiscusstheScopeofaproduct.
Elucidate
theterm
takingtwoproductsof
yourchoiceandcommentonthesatisfactionyouderivebyadoption.
Q3)
CommentonthedemeritswithLineExtensions.
Q4)
Brieflydescribeeachofthefourstagesofproductlifecyclebytakingan
exampleeachfromconsumerandindustrialproductY0lt
arefamiliarwith.
Q5)
ExplainthemethodologyofconstructingB
CGMatrix.
Q6)
Whatfactorsshouldbeconsideredwhilem
akingpricingdecision?Would
thesefactorschangeincaseofanewprodu
ct?Why?
Q7)
Whatfactorsdeterminethedecisiontooffer
newproductsbythemarketer?
Q8)
Whatarethestepsinvolvedinnewproduct
launch?Discusswithhelpofa
s
uitableexample?
Q9)H
ow
canthesaleshistoryofexistingprod
uctsguidethenew
product's
salesforecaster?
Ql0)Discusstheterm
'Positioning'
ofaproduct
intheIndiancontext.What
m
akessegmentation
strategyhaveadirectimplicationonthepositioning
strategy?
Qll)CreationandmanagementofBrandequityr
evolvesroundtheconsumer.
Do
youagreeordisagreesubstantiateyouran
swer.
Q12)Discusstheimportanceofpackingasatoolforproductdifferentiatinnand
ma
rketcultivation.
Q13)
Dis
cusstheimportance
oflabelling
bothfrom
thesellersaswellasthe
buy
erspointofview.
D-623X
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