Part of the Capital Growth Project 2012 new community food-growing spaces Increase land for food growing More people growing food One stop shop for food.

Part of the Capital Growth Project

• 2012 new community food-growing spaces

• Increase land for food growing• More people growing food • One stop shop for food growers• Influence policy and decisions

Growing Enterprise

Pop up Pickle & Growing Enterprise training

Matchmaking growers with buyers

Team Day – November 2011 Urban Food Fortnight

Why Urban Food Fortnight

• Gives urban growers confidence to begin trading.

• Connects small urban producers to new buyers.

• Encouragers Londoners to discover produce from the Capital.

• Income generation

• Celebration & fun – no finger wagging!

Dinner in Our Back GardenPartnership St. Mungo’s Putting Down Routes, The Table Café and Team London Bridge

The Tate Modern urban honey menu

Hen’s Corner Pick & Pickle – UFF 2013

Farmival

UFF 2013 – Partner with existing events

Mama V’s UFF chilli jam – connect producers with urban growers

Support: Mapping website to list your event

Enterprise Match fund

Match fund allows grower to set a target of how much produce they think they can sell during Urban Food Fortnight.

If grower achieves target, Capital Growth will match earnings up to £150.

http://www.capitalgrowth.org/our_support/match_fund/

Get Connected – Preparing for Urban Food Fortnight

• Hear from Grub club pop up event coordinator.

• Growers & producers that took part last year.

• Network.

Promotional material, including posters, postcards, and stickers

#urbanfoodfortnight

Outcomes…• Over 100 events last year.• Over 40 growing spaces took part.• 15 food producers participated.• 1231 tweets were tagged #urbanfoodfortnight

Growing Kultur is a 6 x 1 metre patch in “Being involved in Urban Food Fortnight helped focus our growing efforts and think creatively about how we might make best use of what was a small growing space yet still achieve some of our objectives.” says Alexandra Charlemagne, Growing Kultur’s founder.

Challenges…

• Unsustainable businesses trying to sign up.

• Excluding some great trading relationships because they are not in London.

• Getting groups to commit and giving them confidence.

• Promotion of events – some were less popular than others.

Replication

• Can be replicated at any scale.

• Support offered can be tailored to match resources available.

• Could be done at a different time of year though September is ideal.

• Could link across many cities.

Capital Growth developed Urban Food Fortnight to work towards making food growing spaces in London more sustainable and resilient in the current economic climate