Part of AGORA Group z z FirstName LastName Corporate Title Kiedy w procesie zamawiania i emisji reklamy zniknie... człowiek? Second life of display ads Jakub Krzych Co-founder & Head of Product
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Part of AGORA Group
zzFirstName LastName
Corporate Title
Kiedy w procesie zamawiania i emisji reklamy zniknie... człowiek?Second life of display ads
Jakub Krzych
Co-founder & Head of Product
Back to 90’s
source: blogoscoped.com
It started with display ads
display banner
Evolved trough branding
CPM
display banner
CTRPop-under
Skyscraperb
ehav
iora
l
unique users
impressions
branding
inventory
Into performance
Confusing for Small Business
CPC
CPMCapping
Aff
iliat
e
Bidding
display bannerGeotargeting
CTR
SEMSEO
Pop-under
Skyscraperb
ehav
iora
l
unique users context
impressions performance
branding
click fraud
hybrid pricing
inventory
keywordsPay Per Lead
cookies?yield
DIY = Do It Yourself
Self-service to reduce brokers
Self-service examples
DIY tool requires experts
source: blogoscoped.com
Simple.
Unobtrusive display adsSimple self-service, flat-fee (back to 90’s)
Self-service ads growth
Facebook Ads$200 - $500 million in self-service revenue
source: insidefacebook.com
Google AdWords$2-5 billion in revenue
Example 1/4
Example 2/4
Example 3/4
Example 4/4
DIY ads like Stock Ex
Wrong keywords
Bad landing-page
Inaccurate communication
Ineffective creation
source: corbisimages.com
Future of self-service
Even more simple
Smart (best recommendations)
Higher ROI for advertisers and publishers
zz
9 Devonshire Square, London, EC2M 4YF England
Thank you!
Marcin Grodzicki
www.adtaily.com
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