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Mobile Strategy UpdateHeather Inocencio VP, Product
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Introducing HauteLook
Meet Jessica
Smart and savvy – always looking for a great deal (not just a
low price)
HauteLook is her quick fix – quality,
convenient, fun
The Nordstrom shopperFemale, 25-35, HHI $75K+
Single or newly marriedCollege graduate
Urban dweller
Mainstream taste but always looking for her
unique twist
“HauteLook is the best five minutes of my day!”
- Member Survey Feedback
HauteLook Seamlessly Meets Jessica, Wherever She Is
Email Onsite Facebook
iPad
iPhone Android
iPhone and iPad usage is growing—quickly
• iPhone and iPad daily logins have grown at a rapid pace since launch
• ~27,000 members login using iPhone app each day; 75,000 each week
• iPhone/iPad represents 15% of weekday purchases and 20% of weekends
Average Daily Logins by iOS device
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• Keep it simple• Make it fast• Bigger, better pictures• Easy checkout• Parity with e-commerce site for key functions and data
What does Jessica want from HauteLook Mobile?
Thank you.
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