Part 3 - Lesson in decision making from the Emperor’s New Clothes for the Home Based Business Owner

The Complete Home Based

Business Success Formula

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Home Based Business: Achieve your financial independence in the global economy of the 21st century

Have you been misled by a good salesman selling a “get-rich-quick” Home

Based Business scheme to you? The fairy tale of The Emperor’s New Clothes has

a few very good lessons that every Home Based Business owner must take note

of.

Most of the Home Based Business owners I have been in contact with have been

misled by somebody trying to sell a new scheme or system to them to solve their

financial problems. Apparently, they can earn big money very quickly and enjoy

a new lifestyle of holiday, travelling and working from the beaches of the world

by joining. They will have a lifestyle that most people can only dream of. All they

have to do is buy into the scheme of the salesperson. Training and support will

be provided and many, many more promises are made to them. Most of these

promises do not materialise.

The Emperor’s New Clothes story starts as follows: “Once upon a time there lived

a vain emperor whose only worry in life was to dress in elegant clothes. He

changed clothes almost every hour and loved to show them off to his people.”

The main motive in the life of this emperor was to be seen and admired by his

people. That is the reason why he spent most of his time planning what clothes to

wear, dressing himself, showing the people his beautiful dresses, and being

praised by his people.

His people realised that this was his biggest goal in life. He cannot hide his

motives; everybody can see them. The scoundrels also learned about it. They

realised that if they can satisfy that driving force or motive of the emperor and

offer him something to their advantage, but pretending it was to be to the

benefit of the emperor, they can make money.

They then approached the emperor and offered him their fantastic product, a

cloth that will be woven especially for him. It will be developed only for him. It

will be unique. Nobody else will or can have something like that. They could

satisfy the main motives or driving forces of the emperor in his life, namely, to be

seen and admired by his people for his unique and beautiful clothes. With the

smooth and convincing salesmanship of the scoundrels, the emperor accepted

their offer. He had to pay a bag of gold coins before the scoundrels were willing

to start working on the cloth. Needless to say, there was no cloth.

Good salespeople are studying our motives in life. They know what we want.

Whether we need it is a different story. They know how to convince us that their

product will solve all our needs. Because they understand our deepest driving

forces in life, they capitalise on it to convince us to buy their products.

They then approached the emperor and offered him their fantastic product, a

cloth that will be woven especially for him. It will be developed only for him. It

will be unique. Nobody else will or can have something like that. They could

satisfy the main motives or driving forces of the emperor in his life, namely, to be

seen and admired by his people for his unique and beautiful clothes. With the

smooth and convincing salesmanship of the scoundrels, the emperor accepted

their offer. He had to pay a bag of gold coins before the scoundrels were willing

to start working on the cloth. Needless to say, there was no cloth.

Good salespeople are studying our motives in life. They know what we want.

Whether we need it is a different story. They know how to convince us that their

product will solve all our needs. Because they understand our deepest driving

forces in life, they capitalise on it to convince us to buy their products.

When the emperor wore this so-called invisible cloth, everybody was

afraid to tell him the truth. The scoundrels were so convincing with their

story to the emperor who convinced his advisors and everybody close to

him of this fantastic new cloth that everybody close to him was afraid to

tell him the truth about the new cloth and that he had made a wrong

decision listening to the scoundrels. Although the emperor realised that

he might have been taken for a ride, he did not want to admit it initially.

He was too proud to admit a wrong decision. He was instead willing to

make a fool of himself in front of his people. His own pride was most

important to him. He only admitted his mistake much later.

The emperor had the wrong motives. His decision to buy the cloth was

only about himself, his image and prestige. He could not admit that he

had made a mistake because then most of his inner motives would be

exposed. The implications of these wrong motives were that the emperor

made a much bigger fool of himself. If his inner motives in his decision

making were open and honourable, he could have admitted his mistake

much earlier and he would not have been the fool in the eyes of his

people.

Lessons For The Home Based Business Owner • The motives involved in why we are doing something must be honourable and

transparent to those that might be influenced by the decisions we are making.

• In a Home Based Business, our family and friends will be influenced in one way or

another by our activities as a Home Based Business owner.

• Do they support you? Are they aware of what you are doing and for what reason

you are doing it?

• Our motives must not be self-centred and be about prestige or being honoured by

people and we must not do something to be seen or to be living like the Joneses.

• Getting involved in a Home Based Business is not a “get-rich-quick” scheme and

being able to show your new lifestyle to everybody.

• You will have to work, read, and study to learn the tricks on how to make a success

of a Home Based Business and build the business in time.

• The scoundrels (salespeople) are not the guilty party in misleading the

emperor (Home Based Business owner). The emperor had wrong motives that

lead to making the wrong decision.

• If you as a Home Based Business owner complain that the salesperson was

able to sell you a “get-rich-quick” scheme that did not work, you are the

guilty party. Your motives/goals/dreams were based on the unrealistic

expectation that you will get rich quickly. The salesperson exploits that and

grabs the opportunity.

• We must change our motives and have more realistic goals that will prevent

us from falling prey to good salespeople.

• Accept making a wrong decision as soon as possible.

• Accept the implications of wrong decisions. It is easier if other people have

been involved in making that decision.

If you can Dream-It-Plan-It-Do-It with honourable

dreams and motives, learn more by joining our

group.

References:

1. www.dream-it-plan-it-do-it.com.

2. http://en.wikipedia.org/wiki/The_Emperor's_New_Clothes

3. http://deoxy.org/emperors.htm

4. http://www.andersen.sdu.dk/vaerk/hersholt/TheEmperorsNewClothes_e.html

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