PART 1 THE FORMATION AND MEASUREMENT OF PUBLIC OPINION What is public opinion and why is it so difficult to define? What are the factors that shape public opinion? What are the challenges involved in measuring public opinion? What are the five steps in the polling process? What are the challenges of evaluating polls? What are the limits on the impact of public opinion in a democracy?
8
Embed
Part 1 The Formation and Measurement of Public Opinion
Part 1 The Formation and Measurement of Public Opinion. What is public opinion and why is it so difficult to define? What are the factors that shape public opinion? What are the challenges involved in measuring public opinion? What are the five steps in the polling process? - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PART 1THE FORMATION AND MEASUREMENT OF PUBLIC OPINION
What is public opinion and why is it so difficult to define?
What are the factors that shape public opinion? What are the challenges involved in measuring
public opinion? What are the five steps in the polling process? What are the challenges of evaluating polls? What are the limits on the impact of public opinion in
a democracy?
Def: Attitudes held by people on matters of government and politics.
WHAT IS PUBLIC OPINION?
Different Publics The US has many groups, or publics, who share common views.
Public Opinions More than one public opinion can exist at the same time.
A view or position must be expressed in the open in order to a public opinion.
FACTORS INFLUENCING PUBLIC OPINION
Mass Media Def. - means of communication
that reach large, widely dispersed audiences simultaneously.