Parle Products

8/6/2019 Parle Products

1/12

PRODUCTS

1. INTRODUCTION:

-Parle Products has been Indias largest manufacturer ofbiscuits & confectionaries for almost 80 years.

-Makers of the worlds largest selling biscuits, Parle-G ,& a hostof other very popular brands, the Parle name symbolizesquality, nutrition & great taste.

-With a reach spanning even to remote villages of India, thecompany has definitely come a very long way since itsinception.

-Mr. Prakash Chauhan is the Executive chairman of Parle Agro.


2/12

2.HISTORY:

*Parle Products fame & popularity is undeniable.Considering its extensive reach, the brand PARLE is known &

recognized by everyone.*In 1929 a small company by the name of PARLE PRODUCTS

emerged in British dominated India.

*The goal was to spread joy & cheer to children & adults alike,all over the country with its sweets & candies.

*Although, the company knew that it wouldnt be an easy task,they decided to take a brave step. A small factory was set up inthe suburbs of Mumbai to manufacture confectionary

products. A decade later this factory was upgraded tomanufacture biscuits as well.

*Since then Parle has spread in all directions & has woninternational fame.


3/12

3.IMAGES OF PARLE

PRODUCTS:


4/12


5/12

4.SWOT ANALYSIS:*STRENGHTS

1.LOW PRICE as compared to

competitors.2.SIZEABLE MARKET SHARE in

the country.3.Offers variety of products

under its BRAND.4.Different sizes of packets are

available.5.Deep & Effective COVERAGE.6.Largest DISTRIBUTION

SYSTEM.

*WEAKNESSES

1.BREAKING of BISCUITS while

delivering to retailers.2.IMPROPER & IRREGULAR

SUPPLY.3.FEWER SHARES in Premium

biscuit market.4.Dependent on its FLAGSHIP

BRAND, PARLE-G5.POOR PACKAGING.6.Lack of schemes for

distributors & retailers.


6/12

*OPPORTUNITY

1.Rising demand for innovativepackaging.

2.Retailing loyal retailers.

3.Improving supply forestablished brands.

4.Information revolution broughtabout by media & masscommunication.

5.Good scope for snacks &

namkeens, if launched &properly promoted by PARLE.

*THREATS

1.Highly advertised brands suchas BRITANNIA.

2.Ever increasing competitionfrom multinationals & localcompanies.

3.Increase in sale of lower valuebakery products.

4.Emerging substitutes likewafers, snacks & toasts.

5.Margin war among the majorbrands.


7/12

5.INTERSTING FACTS:*Many of PARLE PRODUCTS, say, biscuits & confectionaries,

are market leaders in their category & have won acclaim at theMonde Selection, since 1971 with a share of 40% of the totalbiscuit market & a 15% share of total confectionary market inINDIA, it has grown to a multi-million dollar company.

*The factories of PARLE BRAND at Bahadurgarh, Haryana &Neemrana, Rajasthan are the largest biscuit & confectionery

plants in the country.*The Brand Trust Report, published by Trust Research Advisory

in 2011, ranked PARLE in the 58th place as the MOSTTRUSTED BRANDS OF INDIA.


8/12

FROOTI; mango drink

APPY CLASSIC; first apple nectar to be launchedin INDIA.

APPY FIZZ; champagne of fruit drinks

LMN; nimbu pani

GRAPPO FIZZ; sparkling grape juiceHIPPO; baked snack with goodness of wheat

MINTROX; mint candy

BUTTERCUP; hard boiled candy


9/12

RAW MATERIAL

MIXING

MOULDING BAKING

COOLING

PACKING


10/12

8.COMPETITORS:


11/12

Outside India, Parle-G is

availablein Europe, UK, USA, Canada, Singapore, etc. In Canada, it is soldbyZehrs, Food Basics, Loblaws,

etc for only 99 cents for a418 gram pack. Its familiar acrossthe world and its sale hascommenced in Western Europe

and USA.


12/12

Parle Products

Documents