Parle

DECLARATION

I here by declare that work on project entitled

“A Study report on effectiveness of Sales force and Distribution of Parle

products in PUNE”.

Submitted in partial fulfillment of the requirement for the degree of

Master of Business Administration- Business Analytics

[MBA-BA]

To – Dr. Kriti Gupta (IMED)

is original work and is not submitted to any other degree, diploma,

fellowship or other similar title or prizes.

The project has been carried out as a part of

academic purpose only.

Submitted by:-

Date: Arjun Dinesh (18)

Place: PUNE Chandrajeet Kumar (25)

Thushar Rajeev (67)

“A A Comparative Study on sales of Parle products in Pune at Kothrud Organized and Unorganized retail sectors” ------------------------------------------------------------------------------------------------------------------

CONTENTS

Executive Summary

Objectives

Research Methodology

Introduction

Literature review

Purpose of the study

Statement of the problem

Organization Profile

Introduction

Strength of Parle Brand

Marketing strength

Consumer Confidence

Awards

Product

Sampling

Data Collection Method

Results & Discussion with Charts & Graphs

Summary

Conclusion

Appendix

Questionnaire

--------------------------------------------------------------------------------------------- By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67)

Institute of Management and Entrepreneurship Development MBA-BA

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Bibliography

EXECUTIVE SUMMARY

Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great taste! And this reputation has been built, by

constantly innovating and catering to new tastes. Due to change in

market scenario i.e. rising trend in Organized retailing, the distributors

of Parle product would like to know where its products are better placed.

So this project emphasis on, “A Comparative Study on sales of Parle

products at Pune in Organized and Unorganized retail sectors”.



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Objectives of the Study

To find out the most preferred and fast moving Parle product’s both in Organized

and Unorganized sectors (Biscuits and Chocolates).

To know the performance of Parle product’s in Organized and Unorganized

sector.

To know the factors influencing the sales of Parle products.

To know the retailer’s view of introduction of new Parle products every 3 months.

Research Methodology:

Primary data - Field Survey

Secondary Data - Reports from related websites.

- Company reports.

Area of research - Pune(Kothrud) city

Research Approach - Survey Method

Research Instrument -Questionnaire.



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Sample Unit - Retail stores and Super markets

Sample Size - 50 units (40 Retail stores and 10 Super

markets).

Survey conducted on Geographical basis.

Introduction

Overall retail business efficiency in India is 2 %, even though India is considered

as one of the countries, where Information Technology (IT) is booming. With the survey

and statistical tests, the level of IT implementation and Inventory Control Model (ICM)

used by the companies were accessed. These were compared with the level of Demand

and Supply Efficiency (DSE). The results implied that the efficiency of the supply chain

is the efficiency of its weakest link. Merely implementing high tech IT won’t solve the

problem. Centralized Inventory Control Model (CICM) will be needed to reduce the

bullwhip effect. The plan to implement the CICM, by suggesting the change in the supply

chain architecture was written.

This thesis work should be in the realm of consideration since only recently

(September 2004), ‘Retailers Association of India’ (RAI) has been formed with the goal

to improve overall retail business in India.

Contemporary retail business is chain oriented; therefore synchronization of



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demand and supply becomes a core question. The problems with the traditional

vertical cooperation between organizations are extensive. Instead of cooperating,

actors dependent on each other have been seeking to achieve cost reductions or profit

improvements at the expense of someone else in the supply chain. Companies engaging

in transferring costs upstream or downstream arguably do not realize that such strategies

will not make them more competitive, as all costs will ultimately make their way to the

market in the form of increased end consumer prices.

Information Technology (IT) can help achieve great benefits in terms of the

agility and visibility of the information flow. But increased systematic coordination

across company borders alleges the greatest demand for the IT to be successful

(Helms,Ettkin, Chapman, 2000).

The problem is very crucial in India. India has 98 % unorganized retail market.

Unorganized business means that the demand and supply is made on an ad-hoc basis by

each player of the supply chain thereby creating uncertainties in demand. Almost 50 % of

the fruits and vegetables produced in India are lost in the supply chain. In tonnage terms,

this is almost the amount that is consumed in Great Britain (McKinsey report,

2003).However, systematic implementation of Information Technology to improve the

inventory management can make a very big difference in the present time.

Consumer Psychology



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The majority of middle class Indian consumers are wary of large retail formats

with well-stocked shelves (Aggarwal, Singh, 2004). They are considered to have

overpriced goods, even though they sell at the government mandate Maximum Retail

Price (MRP). Smaller stores often stay open beyond normal working hours and work on

low margins because they employ cheap labor and have lower overheads. Such outlets

attract customers in large numbers. Also consumers have the notion that large shopsspend

on promoting themselves and pass on the cost to the consumer.

Retail format should be one of the factors which should be taken into consideration since;

this is one of the reasons for failure of Wal-Mart in Indonesia.

Buying Behavior

Traditionally, the housewife handles the procurement of groceries in any house,

and she is the prime decision maker. Majority of the times, the customers are loyal to the

retailer if no particular incentive is available in any other shop. The retailer has an

excellent personal relationship with the family of the customer and he stays in vicinity.

At times, he also gives monthly credit to his customers and maintains a log book of the

purchases of the customer over time. Normally, the retailer is changed if there is a new

person who is offering a lower price, better quality or better service. The Indian customer

normally does not go to a distant place for groceries because of lack of mobility or the

cost involved in mobility. However, he is prepared to go to places for buying apparels or

electronic items which are high involvement products (Mckinsey, CII, 2004).



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Literature Review

The retail industry is divided into Organized and Unorganized sectors. Organized

retailing refers to trading activities undertaken by licensed retailers, that is, those who are

registered for sales tax, income tax, etc. These include the corporate-backed

hypermarkets and retail chains, and also the privately owned large retail businesses.

Unorganized retailing, on the other hand, refers to the traditional formats of low-cost

retailing, for example, the local kirana shops, owner manned general stores, paan/beedi

shops, convenience stores, hand cart and pavement vendors, etc.

Growth of Retail Outlets in India (‘000)

Outlets 1996 1997 1998 1999 2000 2001Food

Retailers2769.0 2943.9 3123.4 3300.2 3480.0 3682.9

Non-Food

Retailers5773.6 6040.0 6332.2 6666.3 7055.5 7482.1



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Total8542.6 8983.6 9455.6 9966.5 10534.4 11165.0

Source: P.G.Chengappa, Lalith Achoth, Arpita Mukherjee, B.M.Ramachandra Reddy and

P.C.Ravi, Evolution of Food Retail Chains: The Indian Context, 5-6th Nov. 2003, www.ficci.com

Unorganized retailing is by far the prevalent form of trade in India – constituting

98% of total trade, while organized trade accounts only for the remaining 2%. Estimates

vary widely about the true size of the retail business in India. AT Kearney estimated it to

be Rs. 4, 00,000 crores and poised to double in 2005. On the other hand, if one used the

Government’s figures the retail trade in 2002-03 amounted to Rs. 3,82,000 crores. Food

retail trade is a very large segment of the total economic activity of our country and due

to its vast employment potential, it deserves very special focused attention. Efficiency

enhancements and increase in the food retail sales activity would have a cascading effect

on employment and economic activity in the rural areas for the marginalized workers.

Thus even without FDI driving it, the corporate owned sector is expanding at a furious

rate. The question then that arises is that since there is obviously no dearth of indigenous

capital, what is the need for FDI? It is not that retailing in India

is in the need of any technology special to foreign chains.

Organized retail is still in the stages of finding its feet in India even now. Though

Organized trade makes up over 70-80% of total trade in developed economies, India’s

figure is low even in comparison with other Asian developing economies like China,

Thailand, South Korea and Philippines, all of whom have figures hovering around the 20-



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25% mark. These figures quite accurately reveal the relative underdevelopment of the

retail industry in India. (Here development is used in the narrowest sense of the term,

implying lean employment and high automation)

Retail Trade in India & South East AsiaCountries Organized Unorganized

India2 98

China20 80

South Korea15 85

Indonesia25 75

Philippines35 65

Thailand40 60

Malaysia50 50

Source: CRISIL



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Purpose of the Study

. Since the organized sectors are in boom the company wants to know whether its

product are better placed and better performing in organized or in unorganized sector of

the market. From the study we will come to know as to which sector is more profitable

for the company and we will also come to know the most preferred and fast moving

products of Parle in both Organized and Unorganized sectors.

Statement of the Problem:-

Management Problem:-

Due to changing trend in retailing, the management wants to knows as to where its

products are better performing and better placed.



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Research Problem:-

Hence the Research problem is, “A Comparative Study on sales of Parle products

at Pune in organized and unorganized retail sectors”

Organization Profile

Introduction

A long time ago, when the British ruled India, a small factory was set up in the

suburbs of of Mumbai city, to manufacture sweets and toffees. The year was 1929 and

the market was dominated by famous international brands that were imported freely.

Despite the odds and unequal competition, this company called Parle Products, survived

and succeeded, by adhering to high quality and improvising from time to time.

A decade later, in 1939, Parle Products began manufacturing biscuits, in addition

to sweets and toffees. Having already established a reputation for quality, the Parle brand

name grew in strength with this diversification. Parle Glucose and Parle Monaco were the



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first brands of biscuits to be introduced, which later went on to become leading

names for great taste and quality.

How Parle fought to make biscuits affordable to all.

Biscuits were very much a luxury food in India, when Parle began production in

1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety of brands.

However, during the Second World War, all domestic biscuit production was diverted to

assist the Indian soldiers in India and the Far East. Apart from this, the shortage of wheat

in those days, made Parle decide to concentrate on the more popular brands, so that

people could enjoy the price benefits.

The strength of the Parle Brand

Over the years, Parle has grown to become a multi-million US Dollar company.

Many of the Parle products - biscuits or confectionaries, are market leaders in their

category and have won acclaim at the Monde Selection, since 1971.

Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the

total confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco

and Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite and

Kismi, enjoy a strong imagery and appeal amongst consumers.

Be it a big city or a remote village of India, the Parle name symbolizes quality,

health and great taste! And yet, we know that this reputation has been built, by constantly

innovating and catering to new tastes. This can be seen by the success of new brands,

such as, Hide & Seek, or the single twist wrapping of Mango bite.



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In this way, by concentrating on consumer tastes and preferences and emphasizing

Research & Development, the Parle brand grows from strength to strength

The Quality Commitment

Parle Products has one factory at Mumbai that manufactures biscuits &

confectioneries while another factory at Bahadurgarh, in Haryana manufactures biscuits.

Apart from this, Parle has manufacturing facilities at Neemrana, in Rajasthan and at

Bangalore in Karnataka. The factories at Bahadurgarh and Neemrana are the largest such

manufacturing facilites in India. Parle Products also has 14 manufacturing units for

biscuits & 5 manufacturing units for confectioneries, on contract.

All these factories are located at strategic locations, so as to ensure a constant

output & easy distribution. Each factory has state-of-the-art machinery with automatic

printing & packaging facilities.

All Parle products are manufactured under the most hygienic conditions. Great

care is exercised in the selection & quality control of raw materials, packaging materials

& rigid quality standards are ensured at every stage of the manufacturing process. Every

batch of biscuits & confectioneries are thoroughly checked by expert staff, using the most

modern equipment.

The Marketing Strength

The extensive distribution network, built over the years, is a major strength for

Parle Products. Parle biscuits & sweets are available to consumers, even in the most

remote places and in the smallest of villages with a population of just 500.



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Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or

indirectly. A two hundred strong dedicated field force services these wholesalers &

retailers. Additionally, there are 31 depots and C&F agents supplying goods to the wide

distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We constantly

endeavor at designing products that provide nutrition & fun to the common man. Most

Parle offerings are in the low & mid-range price segments. This is based on our

cultivated understanding of the Indian consumer psyche. The value-for-money

positioning helps generate large sales volumes for the products. However, Parle Products

also manufactures a variety of premium products for the up-market, urban consumers.

And in this way, caters a range of products to a variety of consumers.

The Customer Confidence

The Parle name conjures up fond memories across the length and breadth of the

country. After all, since 1929, the people of India have been growing up on Parle biscuits

& sweets. Today, the Parle brands have found their way into the hearts and homes of

people all over India & abroad. Parle Biscuits and confectioneries, continue to spread

happiness & joy among people of all ages. The consumer is the focus of all activities at

Parle. Maximizing value to consumers and forging enduring customer relationships are

the core endeavours at Parle. Our efforts are driven towards maximizing customer

satisfaction and this is in synergy with our quality pledge. "Parle Products Limited will

strive to provide consistently nutritious & quality food products to meet consumers'

satisfaction by using quality materials and by adopting appropriate processes. To



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facilitate the above we will strive to continuously train our employees and to

provide them an open and participative environment."

Awards

Year Products Rank1997 (Brussels) Gluco

MonacoKrackjackSupermilkCheeslings

GoldGoldGoldGrand GoldGold

1998 (Brussels) GlucoMonacoKrackjackCheeslingsSixerJeffs

GoldGoldGoldGoldGoldSilver

1999 (Brussels) GlucoKrackjackMonacoSixerJeffsCheeslings

GoldGoldGoldGoldGoldGold

2000 (Brussels) Parle-G Gold



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KrackjackMonacoHide & Seek

GoldGold & International High Quality TrophySilver

2001 (Brussels) Parle-GKrackjackMonacoHide & SeekMarie Choice

GoldGoldGoldSilverGold

2003 (Brussels) SmoothiesKrackjackMarie ChoiceParle -G MagixFun Centre (Chocolate)Hide & SeekMonaco Zeera

Grand Gold MedalGold MedalGold MedalGold MedalGold MedalSilver MedalGrand Gold Medal

Products

Biscuits

Krackjack

A little sweet - A little salty… That's what

makes Krackjack very, very delicious! This

delightful biscuit is acclaimed in India and

across the world for its controversial sweet and salty

taste. Krackjack has won 11 Gold, 3 Silver and 1

Bronze award at the 'Monde Selection'. You can enjoy Krackjack any time plain or with a host of

beverages like tea, coffee or milkshakes.



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Monaco

Trains running late? Lost a bet? Didn't

win the lottery? Do not get tensed. Sure, on the

highway of life there might be the odd puncture

or two. Tension Kyon leneka? Monaco

Khaneka! You see, these biscuits are so light and

crispy, they lift your spirits. And puts you just in

the right frame to battle the odd irritants life throws up. And you can also top Monaco with your

own imagination. You must try it sometime. The great light taste of Monaco goes well with just

about anything, making it just the right party-time snack.

Marie Choice

More and more people are now discovering the

pleasures of a cup of hot steaming tea. Or so it seems.

In reality they are actually using (misusing) tea as a ready

excuse to indulge in another packet of Parle Marie

Choice. Whatever the reason, Parle Marie Choice has

fast become a preferred teatime accompaniment. Find out for yourself over a cup of tea. After

all, chai toh hai bahana.

Hide & Seek

Let your taste buds indulge in the sinful pleasure

of a delightful game. Seek out the chocolate ---------------------------------------------------------------------------------------------

By: - Arjun Dinesh(18), Chandrajeet Kumar(25), Thushar Rajeev (67)


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chips that aren't really hidden. And relish a delectable experience

called Hide-&-seek - tasty itna, ki dil aajayee. As you crunch into it, these chips melt in

your mouth. Try as you might, you just can't hide from the sheer delight of munching a

mouthful.

Orange

We promise to tickle your senses.Parle Orange will elevate your expectations from an orange for

ever.The tangy orange cream trapped between two rectangular biscuits is the perfect snack for

any occasion.Age being no bar.

Mango

Who needs summer for mangoes.At Parle we give

you the very best of it to anytime.So go on and

enjoy the Parle Mango cream biscuit all year round.As

we said,who needs summer.

Pineapple

A treat to all pineapple lovers.The Parle Pineapple flavoured cream biscuits are the perfect

tropical treat for all those who appreciate the sweet and sour taste of the pineapple.

Elaichi

Enriched with the goodness of elachi,this cream biscuit will indulge your taste buds.The natural

tasting cream will ensure you a treat you won't forget.

Digestive Marie



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Digestive Marie will change the way you enjoy your daily dipping and sipping routine.

Making it more enjoyable and much healthier. With 5 times more fibre than the regular

Marie, you can actually see the fibre in the biscuits. And with lower fat and calories than

other so-called digestive biscuits, Digestive Marie helps you stay Active-Lite all day. That's why

we have a saying that goes like - Yahi Marie, Sahi Marie".

Parle-G

There are always some kids who seem smarter than the

rest. Ever wonder how they got to be that way? If you had to

think real hard for the answer, then probably you've never

eaten Parle-G. Parle-G is the new generation's official power

supply. Providing kids with the vital vitamins and

minerals necessary for all round mental and physical development.

Apart from being the world's largest selling biscuit, Parle - G is the winner of 8 Gold and 11

Silver awards at the Monde Selection Awards – the global standard for quality in Food category.

ChocolatesKismi Bar The 'Maha' Tasty Bar, that's the best description for the Kismi Bar. A delicious elaichi (cardamom) toffee bar. The Kismi Bar is a favourite for it's great taste and huge size. In fact, the sales of Kismi Bar, complement its size - it is one of the largest selling toffee bars in India.



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Mango Bite

Communicate with aliens. Chat with a tiger.

Share jokes with an African tribal. All you need to do

is pop a MangoBite into your mouth, roll it

around, and start talking the MangoBite boli.

Mmmchaack chuppack cchiss toowwich chaack,

suckk suckk MangoBite. Delicious twishck chaack real mango tck chhooosss. Tchaak toowwiss

tch klaack.

Melody

A double symphony of chocolate on the inside and caramel on

the outside. That's Melody, India's first double- layered

toffee. So delicious in taste that it

makes your taste buds sing. With a unique single-twist wrapper, Melody hits the right note

internationally too. It's been acclaimed at the Monde Selection, where it has won a gold and a

bronze award.

Orange Candy

Orange Candy was the first product to be

launched from the House of Parle. For over 50 years,

this oval shaped delight has been extremely

popular in India. Although deceptively simple in



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appearance, the zingy, orange taste is a sheer delight to the taste buds. It’s a tangy treat

that has a universal appeal!

Poppins

What does a rainbow taste like? The answer, my

friends, is now available at a store near you. Yes,

open a pack of Poppins, and pop a goli rainbowwalli

into your mouth. Can you taste the green apple? And

what about the orangey orange? Or red strawberry and

yellow mango? Try the lime green lemon now. Don't forget the violet black currant? Now repeat

till you can tell the colours with your tongue.

Kachcha Mango Bite

Life is not easy if you're hooked to the electrifying

taste of green mango. Carry a raw mango in your

pocket, and you'll get weird looks from people. Try

putting a whole one in your mouth, and you'll lose a

few friends, not to mention a few teeth. Put a few in

your bag, and you'll get a sore shoulder. Unless you

switch to the convenience of Kachcha Mangobite. Now enjoy the zingy, zany, tingly, tangy taste

of Kachcha Aam anytime, anywhere with Kachcha Mangobite. It's a real smooth transparent

candy, made using the latest 'deposited candy technology' so that the taste keeps you entertained

right till the very end..

New Products launched in March 2007



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Price:-25

9. Sampling

Sample size : 50 Units (40 General retail stores and 10 Super

Markets..

Sample Plan : Questionnaire

Sample Unit : Retail Stores and Super Markets.

Survey conducted on Geographic bases.

Data Collections Methods:-

Primary data: Field Survey

Secondary data: Company records, Text Books, Websites



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Price:-Rs 25


Area of research: Pune (Kothrud) city

Research approach : Survey method

.

Results & Discussion with Charts & Graphs

Q-1.My shop is

Organized [ ] Unorganized [ ]



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Interpretation:

Since Pune city consists of 10 Organized Retail stores all are considered and 40

Unorganized retail stores are taken as sample for the survey.

Q-2.The performance of sales of Parle products is good, I ___________

Strongly-agree Agree Neither agree Dis-agree Strongly dis-agree



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Interpretation:

Majority of the respondents in both sectors strongly agree that the performance of Parle

products is good as Parle is the oldest and the strongest brand in biscuits. This company has

maintained its reputation till date.

Q-3. What do you think of Parle introducing its products every 3 months?



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My sales hit badly [ ]

Helps me boost my sales [ ]

Totally a flop idea [ ]

What do you think of Parle introducing its products every 3 months

Total

My sales hit badly

Helps me boost my

sales

Totally a flop idea

My shop is Organized 2 3 7 10

Unorganized 26 3 11 70Total 28 6 18 50

Interpretation: Since in organized sector the consumer can see the products in different assortments and

have a trial but in unorganized sector it is the retailer who has to influence the consumers

to buy the new products.

Q-4.If it should introduce than when

Yearly [ ] Half yearly [ ]

Quarterly (Should continue) [ ]



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Interpretation:



If it should introduce than when

Total

Yearly Half yearly

Quarterly

My shop is

Organized 1 2 7 10

Unorganized 11 27 2 40 Total 12 29 9 50

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In organized sector the introduction of new Parle products every three months

works out but in case of unorganized sector the retailer finds it difficult to

maintain the sales of the existing products with new products as because of

cannibalization of sales

Q-5.Has the reduction in weight of Biscuit hit the sales?

Yes [ ] No [ ]

Has the reduction in Grams of

Biscuit hit the sales

Total

No yes My shop is Organized 7 3 10

Unorganized 25 15 40

Total 32 18 50

Interpretation:



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Many of the consumers are unaware of the reduction in weight of biscuits. It is not

only Parle but all the biscuit manufacturing company have reduced the weight and

the sales of Parle in particular have not been hit.

Q-6. What are your sales per week of Parle?

0-500 [ ] 501-1000 [ ] 1001-1500 [ ] 1501-

2000 [ ] 2000 and above [ ]

Interpretation:

Since the number of sales per week of parle is shown in the chat an Graph ,

we found that 1001-1500 sale are chosen by 14 out of 40 non organized sector.and

6 organized retailer chose 501-1000.the lowest one is 0-500 in organized retailers.



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Q-7.The factors which influence the sales of Parle are (Rank with 1 being highest and 8

lowest)

Brand name [ ] Price [ ]

Taste [ ] Advertisement [ ]

Commission [ ]

Interpretation:

Brand name of Parle is a vital factor which influences the sales followed by Brand name

and and its Price.



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Q-8.If organized

A). The fast moving and preferred Parle product (in biscuit) in my shop is:

Krackjack [ ] Hide & Seek [ ]

Marrie choice [ ] Mango cream [ ]

Monaco [ ] Marie Digestive [ ]

Parle G [ ] Chocolate Cream [ ]

Interpretation:

In Organized the most preferred and fast moving Parle product in Biscuits is Parle-G,

followed by Hide and Seek and Krackjack.



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0

2

4

6

8

10

12

14

The most preferred and fast moving Parle product in Chocolates (Organized)

Kismi 2 1 3 11 6 7

Orange candy 0 0 0 4 12 14

Melody 14 7 6 4 1 1

Mango bite 7 11 9 1 2 0

Poppins 0 2 1 10 9 8

Kaccha Mango 6 10 11 0 0 0

1 2 3 4 5 6


If organized

B). The fast moving and preferred Parle product (in chocolate) in my shop is:

Kismi [ ] Orange candy [ ]

Melody [ ] Mango bite [ ]

Poppins [ ] Kaccha Mango [ ]

Interpretation:



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0

10

20

30

40

50

60

70

The most preferred and fast moving Parle product in biscuit (Unorganized)

Krackjack 0 16 25 10 8 7 3

Hide and seek 0 11 4 7 8 13 5 22

Marrie Chice 0 6 9 16 10 3 1 16

Mango Cream 0 7 7 9 21 15 9 2

Monaco 0 21 19 15 9 3 3 0

Marrie Digestive 0 6 1 6 8 8 25 16

Parle-G 70 0 0 0 0 0 0 0

Chocolate 0 3 5 7 6 21 17 11

1 2 3 4 5 6 7 8


In Organized the most preferred and fast moving Parle product in Chocolates is

Melody, followed by Mango bite and Kaccha Mango.

9. If unorganized








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0

5

10

15

20

25

30

The most preferred and fast moving Parle product in chocolate (Unorganized)

Kismi 14 4 8 12 9 23

Orange candy 1 8 4 11 27 19

Melody 12 11 21 9 11 6

Mango bite 14 26 12 9 7 2

Poppins 5 7 11 25 10 12

Kaccha Mango 24 14 14 4 6 8

1 2 3 4 5 6


Interpretation:

In Unorganized the most preferred and fast moving Parle product in biscuits is

Parle-G, followed by Monaco and Krackjack.





Interpretation:

In Unorganized the most preferred and fast moving Parle product in Chocolates is

Kaccha Mango, followed by Mango bite and Melody.



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Summary

In Organized sector 86.67% strongly agree that the performance of Parle products is

good and the other 13.33% agree that it is good.

In unorganized sector 84.29% strongly agree that the performance of Parle products is

good and the other 15.71% agree that it is good.

In Organized sector 90% say that introduction of new products helps them to boost

their sales and 10% say that their sales get hit.

In Unorganized sector 78.57% say that their sales hit badly and the remaining 21.43%

say that it is a flop idea.

90% in Organized sector prefer Parle introducing its new product Quarterly and

remaining 10% prefer half Yearly.

Where as in Unorganized sector 98.57% prefer introducing half yearly and 1.43%

prefer yearly.

100% from both the sectors say that the sales have not hit due to reduction in the

weight of biscuit.

In Organized sector 76.67% sales are between Rs 2000 and above and 23.33% sales

are between Rs 1501 – 2000.

In unorganized sector 70% sales are between Rs 501 – 1000, 28.57% sales are

between Rs 1001 – 1500 and 1.43% are between 0 – 500.



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Brand name of Parle is a vital factor which influences the sales followed by

advertisement and its taste.

In Organized the most preferred and fast moving Parle product in Biscuits is Parle-G,

followed by Hide and Seek and Krackjack.

In Organized the most preferred and fast moving Parle product in Chocolates is

Melody, followed by Mango bite and Kaccha Mango.

In Unorganized the most preferred and fast moving Parle product in biscuits is Parle-

G, followed by Monaco and Krackjack.

In Unorganized the most preferred and fast moving Parle product in Chocolates is

Kaccha Mango, followed by Mango bite and Melody.

Conclusion

To conclude, the survey results highlight some important facts, the Brand name “Parle” is a vital

factor for the sales of its product. The sales performance of Parle is good in both the sectors but

the Organized sector is more profitable for the company.



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Questionnaire

Dear Sir/Madam,

We am pleased to introduce ouryself as MBA student of Institute of Management and

Entrepreneurship As a part of curriculum we have undertaken study on, “A Comparative

Study on sales of Parle products at PUNE in Organized and Unorganized retail sectors”.

The information provided by you will be strictly kept confidential and used for academic

purpose only.

Q-1.My shop is

Organized [ ] Unorganized [ ]

Q-2. The performance in sales of Parle products is good, I __________

Strongly-agree Agree Neither agree Dis-agree Strongly dis-agree

Q-3. What do you think of Parle introducing its products every 3 months?

My sales hit badly [ ]

Helps me boost my sales [ ]

Totally a flop idea [ ]

Q-4. If it should introduce than when

Yearly [ ] Half yearly [ ]

Quarterly (Should continue) [ ]

Q-5. Has the reduction in weight of Biscuit hit the sales?

Yes [ ] No [ ]

Q-6. What are your sales per week of Parle?

0-500 [ ] 501-1000 [ ] 1001-1500 [ ]



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1501-2000 [ ] 2000 and above [ ]

Q-7. The factors which influence the sales of Parle are (Rank with 1 being highest and 8

lowest)

Brand name [ ] Price [ ]

Taste [ ] Advertisement [ ]

Commission [ ]

Q-8. If organized










Q-9. If unorganized












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Thank You

Bibliography

TEXT BOOKS:-

Retailing Management – Levy Weitz

Marketing Management - Philip Kotler

Websites:-1. www.parleproducts.com



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http://www.parleproducts.com/

Parle

Documents

sales of parle products

performance of parle

comparative study

fast moving parle products

unorganized retail sectors

distributors of parle

study statement

study report