Brena Swanson (/authors/130-brena-swanson/articles) February 10, 2015 1:56PM 0 Comments (http://www.housingwire.com/articles/32893-parkside-lending-launches-new- brand#disqus_thread) mortgage lending (/keywords/13824-mortgage-lending) Parkside Lending (/keywords/19628-parkside-lending) San Francisco (/keywords/975-san-francisco) Home (/) » Parkside Lending launches new brand Lending (/topics/54-lending) / The Ticker (/topics/66-the-ticker) Parkside Lending launches new brand Complements launch with new website Tweet 8 Shar 2 San Francisco-based Parkside Lending, a national wholesale and correspondent lender, launched its new corporate brand, along with a new public website. The new corporate brand centers on a new tagline: Experience the power of caring. "We launched our new brand at an employee conference because it is our employees who have internalized and instituted the principles that are fundamental to our brand. They are the face of Parkside Lending," said Matthew Ostrander, CEO of Parkside Lending. "From start to finish, the key to our unique approach is caring." The new website that will help familiarize visitors with Parkside Lending, as well as present information about partnering with the organization and opportunities for doing business together. (https://oasc17.247realmedia.com/RealMedia/ x) (/user/register) (http://markets.housingwire.com/housingwi Symbol=985:1800003349) Name Last Change % HW 30 1241.28 +12.36 (+1.01%) Dow 17868.76 +139.55 (+0.79%) Nasdaq 4787.64 +61.63 (+1.30%) S&P 500 2068.59 +21.85 (+1.07%) Quotes delayed at least 20 mins. (https://oasc17.247realmedia.com/RealMedia/ x) (https://oasc17.247realmedia.com/RealMedia/ads/click_lx.ads/housingwire/articles/828819233/x01/default/empty.gif/613673524356546169544d4143736151?x) (https://oasc17.247realmedia.com/RealMedia/ads/click_lx.ads/housingwire/articles/1435354516/x02/default/empty.gif/613673524356546169544d4143736151?x) (https://oasc17.247realmedia.com/RealMedia/ads/click_lx.ads/housingwire/articles/37114884/x03/default/empty.gif/613673524356546169544d4143736151?x) (/) Citigroup leverages Zillow to grow online mortgage lending (http://www.housingwire.com/articles/32888- citigroup-leverages-zillow-to-grow-online- mortgage-lending) Creates digital marketing alliance Is risk retention the least intrusive regulation? (http://www.housingwire.com/blogs/1- rewired/post/32887-is-risk-retention-the-least- intrusive-regulation) Thoughts on Barney Frank's latest speech 0 Like Share Share 8 Related Articles NewOak launches service to help lenders meet non- QM demand (http://www.housingwire.com/articles/32679- newoak-launches- (http://www.addthis.com/bookmark.php?v=300&winname=addthis&pub=epub&so parkside-lending-launches-new-brand&title=Parkside%20Lending%20launches%20ne /54da895f9dcbdcb9/2&frommenu=1&uid=54da895f37afd7ee&ct=1&pre=http%3A%2 More (http://addthis.com/bookmark.php? v=250&username=xa- 4c641cea7435e05a) A A A Email Print (/articles/print/32893- parkside-lending- launches-new-brand) Reprints (/reprints) Enter Symbol or Company INDUSTRY EVENTS 2/8/15 09:00AM (http://www.housingwire.com/events/289 sfig-imn-s-abs-vegas-2015) Hedge fund investor demands HLSS terminate Ocwen relationship (http://www.housingwire.com/articles/32891- hedge-fund-investor-demands-hlss-terminate- ocwen-relationship) Mangrove Partners accuses board of “dereliction of duty” (https://oasc17.247realmedia.com/RealMedia/ads/click_lx.ads/housingwire/articles/L11/1217837/Top/Housingw/House_Website_Pushdown_Feb15/House_Web S HOME (/) MAGAZINE BLOGS DEPTS GUIDES EVENTS RESOURCES KNOWLEDGE (HTTP://KNOWLEDGE.HOUSINGWIRE.COM) (/SUBSCRIPTIONS) Keywords Subscribe (/subscriptions/new) or Register (/user/new) Email Password Login Remember Me Forgot your password? (/user/reminder/) LOGIN VIEW CART (/CART) 0 ITEMS
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Brena Swanson (/authors/130-brena-swanson/articles) February 10, 2015 1:56PM
Parkside Lending (/keywords/19628-parkside-lending) San Francisco (/keywords/975-san-francisco)
Home (/) » Parkside Lending launches new brand
Lending (/topics/54-lending) / The Ticker (/topics/66-the-ticker)
Parkside Lending launches new brandComplements launch with new website
Tweet 8 Share 2
San Francisco-based Parkside Lending, a nationalwholesale and correspondent lender, launched its newcorporate brand, along with a new public website.
The new corporate brand centers on a new tagline:Experience the power of caring.
"We launched our new brand at an employee conferencebecause it is our employees who have internalized andinstituted the principles that are fundamental to ourbrand. They are the face of Parkside Lending," saidMatthew Ostrander, CEO of Parkside Lending. "From startto finish, the key to our unique approach is caring."
The new website that will help familiarize visitors withParkside Lending, as well as present information aboutpartnering with the organization and opportunities fordoing business together.
Citigroup leverages Zillow to grow onlinemortgage lending(http://www.housingwire.com/articles/32888-citigroup-leverages-zillow-to-grow-online-mortgage-lending)Creates digital marketing alliance
Is risk retention the least intrusive regulation?(http://www.housingwire.com/blogs/1-rewired/post/32887-is-risk-retention-the-least-intrusive-regulation)Thoughts on Barney Frank's latest speech
0Like Share Share 8
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NewOak launchesservice to helplenders meet non-QM demand(http://www.housingwire.com/articles/32679-newoak-launches-
"After launching a new, easy-to-use, intuitive Broker andCorrespondent website last year, we wanted to ensurethat anyone who visited our public website would quicklysee that we are a growing organization with much to offer– and that the basis for every transaction involves agenuine concern for our clients and their customers,"Ostrander added.
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Brena Swanson joined theHousingWire news team inFebruary 2013. Prior to servingHW in the role as Reporter and
Content Specialist, Brena attended EvangelUniversity in Springfield, MO.
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