CMA | BEST CONTRACTOR MARKETING CAMPAIGN Popcorn With Parkeray: The Cinema Experience With the objecve of increasing project enquiries within the first half of 2018, Parkeray’s ‘Cinema Experience’ is a creave example of a direct markeng campaign, which successfully promotes Parkeray’s construcon experse, posive working relaonships and brand personality - resulng in a 7% (£11M) increase in project enquiry value this year. WEBSITE LANDING PAGE 1,270 VIEWS www.parkeray.co.uk/cinema ROI 633,842% with IENCE DRAFT +7% (£11M) INCREASE IN VALUE OF PROJECT ENQUIRIES IN 2018 DIRECT MAIL 3,000 CLIENTS MAILED PARKERAY PRESENTS SERVED BY: MURRAY03493453 TIME: ALL DAY RATING: G CINEMA EXPERIENCE VIRGIN ATLANTIC AIRWAYS SCREEN 2 WORLD PREMIERE SCREEN 1 THE ECONOMIST SCREEN 3 THE CONFIDENTIAL CLIENT RETAIN STUB CODE BREWSTER2010 with EXPERIENCE with EXPERIENCE www.parkeray.co.uk/cinema TICKET TICKET TICKET NOW SCREENING VIP PERFORATED LINE VIDEO 1,210 PLAYS E-SHOT OPENED (UNIQUE) 1,420 TIMES Have you got your tickets?! @Parkeray #cinemaexperience #popcorn #greatidea “ INTEGRATED CAMPAIGN: DIRECT MAIL | WEBSITE | E-SHOT ” with EXPERIENCE