Park2Pedal Capstone Presentation

By Liza Perez

My Story

NYC has seen a 70% increase in thefts in just four years.

In 2014, over 4,000 bicycles were stolen.

Avg Price of Bicycle Stolen is $1,000

NYC grand theft bicycle, by precinct

Current Options

• Not safe • Exposed to

weather• Cheapest option

• Bulky and branded bike

• Limited availability• Gets Expensive for

long term use

• Car centered• Limited

locations• Expensive

Business Idea

Provide secure parking spaces for bicycle through out NYC via mobile or stationary garages or partnerships.

Is there a Market for it?500,000 New Yorkers ride their bicycle at least once a Month and the number is growing!

Industry Size

Who would be interested?

Cyclist Commuters Mostly Weekdays bikers Bike to & from destination Tech Savvy bikers Have a biking routine

Outdoor enthusiast Bike mostly on weekends.

Bike as a Destination

Make frequent stops to enjoy views of the city, eat, shop or sunbath.

Expensive

Safe/convenient

Cheap

Risky/ inconvenient

Where will it start? Williamsburg, Brooklyn

2,271 Active Cyclists

An influential hub of contemporary artists & hipsters

Brooklyn is the New Mecca for start ups.

How will it work?

ProcessHeight: 6’Length 8’Wide: 5’Sealed lockable box constructed from reinforced molded fiberglass with padded interiorCan tow up to 250lbs/ Fits: 4 bicycles

Costumer Experience

Download App Build Profile

Pick Payment

Plan

Pick location/Frequency/Tim

e Frame

Drop off Bicycle

Pick up Bicycle

Payment is processed

Getting the word out

Revenue Projection

Break-Even Analysis

Questions?