Park your MINI

PARK YOUR MINI!!PRESENT

OBJECTIVES

A gathering opportunities for all MINI community in Jakarta!!

To create positive words of mouth and becoming talk of the town!!

Soft Selling program that leads to community building!

To held a challenging program and test drive opportunities for the right target market ( B to A+)

HangOut Jakarta readersmale - female18 – 45B – A++MINI Lovers

thrill seekersopinion formers & activeinformed, up market & engaged

trend leadersyoung urbanmusician and socialites professionals

OUR TARGETS

Its our one hit event – simply by inviting our readers to have fun with us!!

Will be held at mall outdoor parking lot that can be seen by lots of visitors

Try me, feel me and park me…..than if you good enough..you might win something!!

MAIN CONCEPT

Will be held at mall outdoor parking lot that can be seen by lots of visitors (FX dropping zone area)

Register is must, by showing your driving license and STNK, as a prove that you are a real target market!!

We will provide 4 cars parked in parallel, with a gap between two cars..

MAIN CONCEPT

Every participants have to park the MINI perfectly between those 4 cars – BMW is a must, the fastest will be noted at the MINI score board!!

10 best participants will get cool merchandise!!

And for the best participant, will be lent a MINI for a weekend and also get an exclusive MINI merchandise!!

MAIN CONCEPT

Custom made booth for MINI display with special back drop!!

Registration table with 2 MINI promotion girls, dress up as a young exceutive girl.

4 unit seamless plasma, with MINI TVC looping!!

Custome Made Mini Bar – free flow sof drinks and beer!!

MINI Die Cut wall of Fame - print directly and use as a memorabilia!!

EVENT DETAILSPARK YOUR MINI!!

FX DROPZONE, SUDIRMAN

DECEMBER 2012

Open for Public and invitation!!

Event promo will be starting 2 month before the event – using two promotions channel!

1 x FS/FC at HangOut Jakarta (ad promo)1 x FS/ FC event reviewNew MediaCreating a special twitter and facebook account, to gather new potential buyer.

Create special Blog and hiring 3 bloggers specially to write about the program and MINI

Spot promo and interview at Otto Motion FM – Hard Rock FM

TARGETING THE RIGHT TARGET MARKET!!

THE PROMOTION

Vertical Banner at main street near the area (20 points)

Horizontal Banners at at main street near the area (10 units)

Custom made branding MINI with 2 SPG, will go office to office at near by area and hangOut places to distribute program flyers.

Promotion Below the line

Indra Gunawan - 0818 079550143Thamrin City Office ParkBlok A Nomor AA 008-009Jl. Kebon Kacang Raya, Jakarta Pusat 10230

Looking Forward to hear from you!!

CLOSING

NEXT STEPConcept Adjustment and development3D layout and DesignBudgeting and Time Line