Parham Aarabi (CEO, Modiface) Revolutionizing Beauty Through Augmented Reality

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Augmented Reality ?=

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Headset-based AR makes sense for many situations, but not all

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Reflective AR (i.e. mirror-based) is better for certain use cases including beauty

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27 Patents 70+ Brand Partners 100M Mobile Downloads

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Core live-3D facial tracking and simulation technology for AR-based beauty try-on

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4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%

4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%

4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%

4 WEEKS 8 WEEKS

BRIGHTENING 12% 21%

FINE LINES 7% 14%

DARK SPOTS 14% 25%

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ModiFace technology powers over 70 global brand applications

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#1 Apple Editor’s Choice

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Apple: “our favorite feature is the augmented reality: you scan your face

and try on makeup combinations”

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“Works Creepily Well” Racked

“Flawlessly Simple” New Beauty

“Magical” Toronto Star

“Precise” Media Post

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Impact of AR:

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Time spent:

+117% 0.6 mins → 1.3 mins

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Social engagement:

+247%

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E-commerce conversions:

+84%

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In-store conversions:

+31% * based on limited data

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In beauty industry, AR has a clear business case

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Looking Ahead

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Magical Makeup AR Tech

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Better Live 3D Face + Hair Tracking

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Recently issued patent on our hair tracking tech!

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AR-Based Skin Assessment

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Evaluation Dimension

Dermatologists vs. Consensus Error

HDIF vs. Consensus Error

Skin Roughness 8.2% 11.3%Dark Spots 7.4% 17.6%

Deep Wrinkles 6.5% 15.6%

Zhang, J., Aarabi, P., Hierarchical Differential Image Filters for Skin Analysis. In IEEE International Workshop on Multimedia Signal Processing, 2016 IEEE. (submitted)

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