Paretos the business opportunity 07112010

Gary Stewart, Sales Cloud Ltd (Trading as Paretos)

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Concept/product overview Market size Who is it for Competition Why choose Paretos Business model Sales & Marketing strategy Summary Financials Funding needs Profile Initial feedback from the market

Agenda

Paretos is an on line CRM focussed purely on SFA

Paretos provides a complete sales CRM solution

Our CRM solution consists of two elements◦ Sales person interface

◦ Management interface

Concept – product overview

Sales person interface: ◦ Designed to work on a number of

levels depending on the sales activity including Field sales

Telephone sales

Consultative sales force dealing with multiple projects with long and short sales cycles

Product overviewOffering usability and capability

.

Product overview Management interface

Sales leader interface:

◦ Run Reports on Pipeline status

◦ Integrate your own sales process

USP 1 Helps you build a process to manage your sales force

USP 2 Sales and activity centric

USP 3 Usability and high capability

Unique selling points

The opportunity

Source CRM Forecasts.com

Total projected value of the SaaS market is 5.6 Billion for 2011 (7.4

Billion for 2012)

Half of this is sales CRM related 2.8 Billion

European market is worth 672 Million in SaaS CRM sales

CRM

Europe

SMB

Target

0 0.5 1 1.5 2 2.5 3

Opportunity in Billions 2011

Paretos target market value 26 Million (See

next Slide)

Verticals targeted Start ups

Also◦ Service providers (System Integrators/Value Added

Resellers)

◦ Distribution & warehousing companies

◦ Manufacturing (SMB)

◦ Insurance

◦ Transportation

Inside sales

Field sales (Potentially after 3 years)

EUROPE – SALES STRATEGY

Messaging & PositioningPure high capability SFA tool to help you increase sales

Aimed at SMB

Pricing €11.99 per user per Month

Competition Salesforce

Oracle

Sage

SAP

Axapta

Goldmine

ZOHO

All are account centric systems

Paretos is activity and sales project centric

VISION AND TARGETS

Centralizedsales team

Targeted

MarketingS

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VisionBe known as the provider of the most useful and easy to use sales tool for managing anything to do with sales 2017

10 Million

Financials – summary

Opening balance Inflows Year 1 Inflows Year 2 Inflows Year 3 Inflows Year 4 Inflows Year 5

0 € 158,268.00 € 759,686.40 € 1,557,357.12 € 2,512,029.70 € 3,908,839.76

Outflows Outflows Year 1 Outflows Year 2 Outflows Year 3 Outflows Year 4 Outflows Year 5

€375,161 €513,323 €680,484 €928,646 €1,152,969

Balance-€

216,893.44 €

246,363.52 €

876,872.80 €

1,583,383.94 €

2,755,871.12

“I really like the Paretos system as it not time consuming and enables me and my team to

keep our focus on sales” … Colum Whelan, Owner, C&L Industrial

What initial customers are saying

… “After evaluating a number of systems we chose the Paretos system because we needed a user friendly tool that provided clarity on both achieved and projected sales revenue for different markets” … Deirdre Keane, Head of corporate training and business development, Motiv8

… “I do not understand that much about sales or technology (Except for isolation), but

now I have a program which is very good and most important very easy for my team and

for me, I recommend Paretos” …

Coen Heinemans, Owner, Heinemans Isolatie & Brand Preventie (Netherlands)

… “Paretos has kept us focussed on the conversion of key projects and

opportunities and contributed to our 30% sales growth in 2010 ” …

Jerry O’Gorman, Managing Director B&B Electronics

Thank you for your time

Any questions?