Pareto & PR: How to get the most attention with very little

2080How to get the most with very little

@rumberg 2080.co

Who is this for?

startups

no pr person or agency

basic understanding of

your target audience

About me

Journalist

Head of Comms@blinkist

The Minimum PR cycle

W4

The minimum PR cylce

What‘s my goal?

1

Your goal goes here.

What‘s my interesting thing?

2

This is not about you.

Who should I talk to?

3

What do I want them to do?

4

20 minutes each

With a little practice that‘s enough.

Engage.

3 to 10 people

Make it short.

Don‘t let go!

Repeat.

The whole thing once more

1. What‘s my goal?2. What‘s my interesting thing?

3. Who should I talk to?4. What do I want them to do?

Think about it as a mini-experiments

The Power of Add ons

In case you have more time…

Create a bucket list

Plan in advance

Play time!

Launch Event

Customer Campaign

Case StudiesSurveys

Infographics

Guest posts

Events & Parties

+1000Speaking Gigs

Opinion Pieces

Pitching

but …

Say no!without a dedicated person to do it

Bits of Advice

The best PR happens offline

The one big secret:

Be helpful. Talk & Listen.

Talk & Listen. Often.

PR is a people business

Give before you take

Create a bucket list.

I said that already, but it‘s really helpful.

Perfect? Never.

I still suck at this.

Limit yourself.

Creativity works best with boundaries

Steal shamelessly

But don‘t just take.

Prepare to fail

Make Networking fun.

Relax. It‘s a long way.

Tools & Resources

Trello.com

Our bucket list and Task Management Tool

zimpel-online.de

thanks to @oezlemburan

Journalist Database

eisenhower.me

Todo app based on the Eisenhower matrix

The $100 Startup

Thanks to Chris Guilllebeau

Extensive marketing plan & case studies

bit.ly/ballou-presentation

thanks to @coletteballou

What does good PR look like?

bit.ly/5-tips-on-pr

thanks to Ed Zitron

5 tips to make tech journalists like you (more)

bit.ly/hacking-marketing

thanks to @mikedelponte & @tferriss

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Templates, E-mails, etc.)

2080.co

@rumberg

Free office hour for your questions.