PARENT-CHILD HOME PROGRAM · 2016-09-30 · The fall of 2012 has brought wonderful Parent-Child Home Program highlights in terms of expansion and honors, but also huge challenges

A PROVEN BEGINNING FOR SCHOOL SUCCESS SINCE 1965

PARENT-CHILD HOME PROGRAMN E W S L E T T E R

Fall 2012Volume 13, Issue 1

Thank You to Our Supporters5

Winter Activities: Exploring Scribbling4

Honoring a Parent Literacy Champion – Tammy Edwards1

Third Annual Literacy Champions Gala Honors Deloitte2

Parent Literacy Champion Finalists3

PCHP’s ‘Pinteresting’ New Use of Social Media6

3PCHP CEO, Sarah Walzer, welcomes guests at the Third Annual Literacy Champions Gala.

Honoring a Parent Literacy Champion – Tammy EdwardsTammy Edwards, a recent Parent graduate from the Center Moriches Parent-Child Home Program, was selected from among many wonderful nominees to receive the Parent Literacy Champion scholarship that was awarded at the Literacy Champions Gala on November 13th, 2012 in New York City. Her home visitor and Center Moriches Site Coordinator, Helen Fechter, delivered the following remarks to a riveted audience of over 200.

Over the past three years as Coordinator of the Center Moriches Schools Parent-Child Home Program I have had the priv-ilege of meeting many wonderful families who welcomed us into their homes and wholeheartedly embraced the Parent-Child Home Program.

We commend them all for their commit-ment and dedication in taking on the role of being their children’s first and most important teachers. This year one parent stands out as our Literacy Champion. Tammy Edwards is a single mom raising

her young daughter, working, going to school, and caring for her disabled dad with whom they live on the Poospatuck Indian Reservation in Mastic, NY.

When Tammy was only 11-years old her mom passed away. Growing up, she moved from house to house on the reservation to stay with different relatives. Despite her loss, Tammy says that she never felt alone. It was the Unkechaug Nation who came together and friends from the surrounding community that were always there to support and care for her.

Today, Tammy and her daughter, Ayanah, share one room of their home on the reservation. The space is a bit tight, but it is a language-rich environment and the times they spend there are happy times reading and playing together. Ayanah loves her books and is amazing at doing puzzles. She is now enrolled in a Headstart Preschool and making many new friends. (continued on page 3)

Center Moriches Site Coordinator Helen Fechter, 2012 Parent Literacy Champion Tammy Edwards, and PCHP Site Certification and Training Associate Amy Gilmore, admire Tammy’s trophy.

The fall of 2012 has brought wonderful Parent-Child Home Program highlights in terms of expansion and honors, but also huge challenges for PCHP families and staff and the many other families who have been displaced from their homes, their early childhood services, and important family supports by the recent storm. We are working closely with our sites and board members to identify PCHP families and staff who need additional assistance and to utilize the Program’s expertise in working with homeless and transitory families to assist those displaced and disconnected by Hurricane Sandy’s destruction.

The fall’s events are a valuable reminder of the many collaborations that are critical to the success of The Parent-Child Home Program and our annual Literacy Champions Gala in November provided a wonderful opportunity to acknowledge this powerful array of partners. PCHP’s corporate, foundation, and individual donors, like our 2012 corporate honoree, Deloitte, help establish and expand local Program sites; committed local partner agencies like the Center Moriches school district, the site that enabled Tammy Edwards, our 2012 parent literacy champion, to participate in the Program, provide quality services to families; and parents, like Tammy, welcome home visitors into their homes twice a week to work with them and their children and then, in turn, work in their communities to encourage other parents to participate. It truly takes these three pillars of support to make a difference, to build futures.

And that is what all those supporting the Parent-Child Home Program are focused on doing, helping parents build futures for their children and for themselves.

PCHP is delighted to welcome four new sites this fall and congratulate four partners on significant expansions. New sites: Central Berkshire, MA school district; Stoughton, MA school district; STEP/Union County, PA (Greater Susquehanna Valley United Way); and Lutheran Health Services/Sunset Park/ Brooklyn, NY. Significant expansions: Friendship House/Chester/Montgomery Counties, PA (North Penn United Way); United Way of King County, WA sites (with support from WA State, the Seattle Housing Authority, and the City of Seattle Family and Children’s Tax Levy); Center for Families/Madison, WI (United Way of Dane County); and Central New Jersey United Way (Americorps).

Finally, PCHP is pleased to announce that it has been named one of America’s top-performing nonprofit organizations on a newly launched giving platform, The Social Impact 100 (S&I 100). S&I 100 is the first-ever broad index of U.S. nonprofits that have evidence of results and the potential to grow. For the complete press release visit www.parent-child.org.

Thank you so much for all your support!

Sarah E. Walzer, CEO

Board of Directors

Executive Committee

Eric W. Hess, PresidentJersey City, NJSonia W. Hamstra, First Vice PresidentAIG Asset Management | New York, NYDoris Kertzner, Second Vice PresidentFormer Coordinator Great Neck/Manhasset Parent-Child Home Program | Hempstead, NYHoward Landsberg, TreasurerWeiserMazars LLP | New York, NYJane C. Spencer, SecretaryNew York, NYBarry A. Berman, Member-at-largeNexPet/Grandma Mae’s Country Naturals New York, NYTai Chang Terry, J.D., Member-at-largeTime Warner Inc. | New York, NY

Directors

Charles L. ButtsFormer Ohio State Senator | Cleveland, OHCatha Day-CarlsonNew York, NYBrenda DiLeoDeloitte & Touche LLP | New York, NYMelissa Skoog DunaganSkoog Productions, LLC | Chicago, ILLisa Filomia-AktasErnst & Young LLP | New York, NYDavid E. FranasiakWilliams & Jensen, PLLC | Washington, D.C.Hillary A. Frommer, J.D.Farrell Fritz, P.C. | New York, NYJulian A. Gomez, J.D.Sojitz Corporation of America | New York, NYBlake HallinanBank of America Merrill Lynch | New York, NYJoan F. Kuchner, Ph.DStony Brook University | Stony Brook, NYJames M. MolloyBarclays Capital | New York, NYMarlene M. MotykaDeloitte Financial Advisory Services LLP New York, NYRobert C. MunroeMcKinsey & Company | New York, NYKristian M. WhalenVestar Capital Partners | New York, NY

National Center StaffSarah E. Walzer, J.D.Chief Executive OfficerMichele Morrison, M.Ed.Training and Technical Assistance DirectorKatie Zapata Development and Communications DirectorCesar Zuniga, M.S.Research and Evaluation DirectorMary L. Durel, M.Ed.National Expansion DirectorAmy S. Hamper-GilmoreSite Certification AssociateJennifer RosenthalDevelopment and Communications AssociateDina ShahverdiOffice ManagerJasmine BlackwellCommunications and Research AssistantAlec NezinIntern

Regional CoordinatorsNancy Ashley | Washington/OregonAndre Eaton, MSW | New YorkBeth Fagan | IrelandCarol Rubin | Massachusetts

Letter from the CEO

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On Tuesday, November 13, 2012 more than 200 friends of the Parent-Child Home Program gathered at the New York Athletic Club in New York City for the Third Annual Literacy Champions Gala. The evening began with a cocktail recep-tion and a silent auction, which featured more than 45 exciting items generously donated by supporters. During dinner, Gala Co-Chairs Marlene Motyka and David Franasiak introduced the Corporate Literacy Champion honoree, Deloitte. Ami Kaplan, Deputy Managing Partner for the Northeast Region, who accepted the award on behalf (continued on page 5)

Literacy Champions Gala Honors Deloitte

Ami Kaplan, Deputy Managing Partner for the Northeast Region, accepts the Corporate Literacy Champion award on behalf of Deloitte.

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The Parent-Child Home Program applauds the four Parent Literacy Champion finalists. Each is extraordinary in her support for her own children and in her contributions to her community. All represent the strength and commitment of all PCHP parents in supporting their children’s school success.

Kelly became a part of PCHP when her third child, Sophia, was three years old. “I enjoyed that the Program made me sit down and enjoy time with my children,” Kelly reflected, “and I learned that small things in everyday life, like cooking, can be a learning experience for my children.” After completing the Program, Kelly was motivated to become a home visitor and has been serving families in Salem, MA for the past 18 years. Kelly is currently pursuing a degree in Early Childhood Education with the goal of becoming a pre-school teacher.

Yrbania was 15 when she found out about PCHP through a teen parent program in high school. The Program

taught Yrbania and her daughter, Yliana, the importance of reading. Yliana still keeps her favorite book, The Cat in the Hat, in her room to read to children that visit their home. Yrbania loved the Program so much that she decided to become a home visitor, and she worked with PCHP for 11 years. Yrbania plans to further her education and get a Master’s Degree in School Counseling. “This pro-gram is so wonderful and really changes lives,” Yrbania said, “it inspired my daughter and me to go to school to be the best we can be.”

Fany was referred to PCHP through the Nurse Family Partnership. She and her son Joshua were introduced to home visitor Natasha Lewis, later known as “Aunty Natasha,” and began a two-year journey engaging with books and toys and getting ready for school during their twice weekly visits. Joshua’s vocabulary expanded as he made new connec-tions using his books and toys, and Fany looked forward to the special time she shared with her son during the home

visits. After completing PCHP, Fany had Joshua tested for the NYC Department of Education’s Gifted and Talented Program and he placed in the 99th percentile! As he excels in school, Fany is focused on continuing her education by pursuing an MA in Social Work.

Maria lives in Corona, Queens and graduated from PCHP with her son, Gerard, in June 2012. Maria is very active in the Program and in the Baby and Me Playgroup held at SCO Family of Services. She developed a great relationship with the other mothers and decided to create her own Baby and Me group in her second year of PCHP, continued it during the summer, and intends to lead the same group at a local public library moving forward. Maria also participated in the Parent Advisory Board and was able to plan museum outings using the Cool Culture card. Maria has a strong passion for child development and plans to become certified to open her own child care center.

Parent Literacy Champion Finalists

Honoring a Parent Literacy Champion – Tammy Edwards (continued from page 1)

Tammy was the very first parent from the reservation to participate in the Parent- Child Home Program. She is a true in-spiration and, due to her example, many more families from the reservation are now participating in the Center Moriches Schools Parent-Child Home Program. She is a leader in her own right following in the footsteps of her ancestors who once petitioned the State (1874) for a school on the reservation, and later two Chiefs who led the Unkechaug Nation, one being her grandfather. She is a true advocate for the Parent-Child Home Program and the Unkechaug Nation.

Tammy, it was an honor for me to be your home visitor. I thank you for sharing so many wonderful memories of how your mom taught you to count as you were filling baskets with berries in the field where she worked, how you received your Native American name “Bright Star,” and how Ayanah, “Little Star,” got her first moccasins and attended her first Powwow.

Tammy is resilient and has a positive out-look on life. She is determined to be able to provide Ayanah with every opportunity to be successful in school and life. For

this reason Tammy has now enrolled in a home health aide certification class (and by the way is getting excellent grades) and aspires to become a registered nurse one day.

Tammy told me that when she was a little girl she loved to climb the fruit trees. She always tried to reach the fruit at the very top because that was the sweetest to eat. Tammy, I hope you never stop reaching

for the top. We are so proud of you and we wish you and Ayanah much success.

I know that whatever you do you will always be giving back to the Unkechaug Nation and the community around you. Congratulations! On behalf of the Center Moriches School District we would like to thank Sarah, the PCHP Board of Directors, and Deloitte for making this award possible.”

2012 Parent Literacy Champion Tammy Edwards and her daughter, Ayanah, sharing a joyful parent-child moment during a home-visit.

Parent-Child Home Program Activities

www.parent-child.org

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To purchase these items and view other PCHP recommended books and educational toys, please visit our Amazon.com storefront at http://astore.amazon.com/theparentchil-20. Purchases made through this storefront or by clicking on the Amazon.com link on our website, www.parent-child.org, will benefit The Parent-Child Home Program. Thank you for your support!

The Parent-Child Home Program Recommends

Playon Crayons

Alex Paper Roll Crayola Washable Fingerpaints

Winco Squeeze Bottles

Melissa and Doug Child-Safe Scissors

Exploring Scribbling: Indoor/Outdoor Winter Family Fun

Q. What do Snowmen call their offspring? [answer below]

Scribbling is an important precursor to writing; it teaches children that marks on a page can convey their thoughts and emotions, and that writing (or scribbling) has meaning. It is important to note that for toddlers, it is the scribbling process itself that is important—not the product. Toddlers are just learning how to hold a crayon or what happens when they use too much paint. They can be intrigued by the feel-ing of a paintbrush or by painting just with water. It is the exploration aspect of scribbling that is most important to their development.

In the winter, children are often either outside playing in the snow or inside looking for something fun to do, so it’s a great time to encourage their early literacy development by giving them new and fun opportunities to scribble. And, the great news about scrib-bling is that it’s inexpensive! Here are some fun, low-cost activities to

do with children that promote writing skills and winter fun:

Indoor Snow Angel: This activity is fun for young children of all ages. You need a large piece of white paper, and some drawing utensils. Lay the paper on the floor, and have your child lay on the paper. Trace your toddler, leaving the arm section blank. When your child moves, draw wings in place of the arms. Then, let your child scribble away. It’s not necessary for your child to scribble inside the lines, it is the scribbling process that they are learning from. You can even cut out your indoor snow angel and use it as decoration! Children love to see that you are proud to display their artwork.

Paper Plate Snowman: This ac-tivity is great for children ages 3-5, because it is outcome-driven. You need three paper plates, a cut out of a black top hat and an orange triangle (for the carrot nose), a glue stick and silver glitter. Model how to use a glue stick, and then

let your child scribble with the glue stick one paper plate. Then, sprinkle the plate with glitter, so your child can see his/her scribbles come to life. Repeat this process for each plate, and then staple the plates together, and help your child glue on the nose and top hat. No matter how your child scribbles, the glittery effect will still bring winter cheer into your home. For a no mess snowman, use crayons instead of glue and glitter.

Snow Art: You will need squirt bottles, food coloring and water, and, of course, some snow! Fill the bottles with water and mix in a few drops of food coloring per bottle. Then, you can go outside and use the squirt bottle as a drawing tool to create different types of scribbles in the white snow! Allow 1-2 year olds to engage in freestyle exploratory scribbling, but encourage 3-4 year olds to scribble shapes or objects. Controlled scribbling is the step above exploratory scribbling, and will bring your child one step closer to writing letters!

A. Chill-dren.

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Foundation and Corporate SponsorsThe Rauch FoundationHorace Hagedorn FoundationViking Global FoundationHeising Simons FoundationJessie B. Cox Charitable Trust Fund at The Boston FoundationNew York Community Trust/Horace and Amy Hagedorn FundW. Clement & Jessie V. Stone FoundationThe Stella & Charles Guttman FoundationClipper Ship FoundationPamela & Richard Rubinstein FoundationThe Linden Foundation The Altman FoundationFrederick Weber Charities GroupFrank Reed & Margaret Jane Peters Memorial Fund I/ Bank of America, N.A United Way of Long IslandUnited Way of Central OhioCombined Federal Campaign

Corporate Matching GiftsAIGBank of AmericaJackson National Life Insurance Company

Literacy Champions 2012 GalaLisa and Nik AktasLeonard Amoruso

Anonymous Scott AvitabileJames BalaschakBarry Berman and Ivy Bell Michele and Harry BlairPeter BlivenDavid BrownHenrik A. BrunCharlie ButtsCarol CarlsonCatha and David CarlsonCitigroup Global Markets, Inc.Lisa and Jeff ClydeDouglas CummingsKyle CzepielMelanie, Raphael, and Phoebe DavisJacqueline DeRosaBrenda Di LeoMelissa Skoog DunaganFarrell Fritz, P.C.David and Mary Pat FranasiakHillary FrommerJuliet Y. GalRobert GenderGoldman Sachs & Co.Julian GomezBlake and Clare HallinanSonia, John, and Lee HamstraJoseph KasperDoris and Stanley KertznerSusanne King and Rosemarie CialiniKrasnePlows Lisa and Howard LandsbergKim and Greg Lippmann

Ida Liu and Serge TismenGina and Brian MarshallPatricia McGoldrickFrank MediciLynne and Mathew MellinRoxanne Meyer and Aaron PeytonLauren and James MolloyMorgan StanleyMarlene Motyka and Jonathan LawrenceRobert MunroeDominica NagelFranklin NutterMiechelle and William O’BrienAnna and Olafur OlafssonKaren Ann and George OlsenStephan OppenheimerDonald ParkerLeonida Pepe and Stanley ButterfassAlexa RagsdaleReach Out and ReadJennifer Rubenstein and Ryan MashRobert SchirlingWilliam SchmickZach SmithJane and David SpencerDavid StarrTai Chang Terry and F. Davis Terry, Jr. The Hess FamilyThe Whelan GroupAnne ThompsonLee TownsendFrank Vlossak

William and Suzanne WallaceMichael and Judy WalzerSarah Walzer and John BarrettAnna Frances and Benjamin WeberEmily and Daniel WeingeistLaura and Kris WhalenKatie and David ZapataJoseph Zenk

Our Recent Individual DonorsAndrea BalzariniJane and Kenneth BarnaMichael BirdDavid BrownJeannine and Donald CookWilliam FrommerLinda and Charles GruhnSandra Johnson HarrisDavid HermerEd HolmsDan KinsellaLouise KittredgeJulie LefkowitzMichael LinenbergNancy and Burton MalkielMichele and Alan MorrisonBonnie PactorAmy PatelGretchen PfuetzeMalcolm PittmanRobert PreatoriusKellene RodgersAnn RossDonald ScarlFrancis Troise

In Memory of Salvatore Ambrosino—Rauch FoundationIn Memory of Mr. and Mrs. RH Lindsey—Mary DurelIn Honor of Tai Chang Terry—Jane and Fred Terry—Min Jin LeeIn Honor of Sonia Hamstra—Kerry O’Brien—Mary Mavis—Jerry IrbyIn honor of Douglas Cummings—Blake and Clare Hallinan In Honor of John Q. Barrett—Quin and Doris BarrettIn Honor of Clare Sutphin—SB Sutphin and Kerry DinneenIn Honor of Beverly Watkins—Ed HolmsIn Memory of Phyllis Levenstein—Ellen Valade—Alice RosenfeldIn Honor of Barbara Baskin—Donald and Jeannine CookIn Honor of Evelyn Weinstein—Rand RosenblattIn Honor of Jane Spencer—Carla ShereIn Honor of Hillary Frommer—Howard Gertler

Thank You To Our Recent SupportersThank you to all those who have supported The Parent-Child Home Program’s national center. Your support enables the Program to reach out to new families in new communities, as we strive to ensure that all children have the opportunity to enter school ready to learn.

of Deloitte, commended guests for supporting the Program. “We all have the same 24 hours and how we choose to spend them is based on what we feel is important—worth our time,” she said. “Each of you has decided that given all the choices you have to spend your time—tonight is dedicated to celebrating and furthering the good work of PCHP. I applaud your choice and am very happy to be sharing the evening with you.”

Deloitte began supporting PCHP in 2003 when Brenda Di Leo joined the board and expanded further when Marlene Motyka

joined the board in early 2010. Over the past decade, Deloitte has generously provided space and support for various PCHP events, including Program briefings and board meetings. For the past three years, Deloitte has supported PCHP sites through their Annual Deloitte Impact Day. Volunteers from Deloitte have organized literacy and graduation celebrations for PCHP sites in New York City—leading reading and art activities with Program children and their siblings and providing families with back packs filled with educational supplies to support their literacy activities in the home. Deloitte employees also joined together to sponsor the Parent Literacy Champion scholarship given to Tammy Edwards.

Kaplan advocated for 100% participation at the Gala and ongoing support of PCHP. “I’d like you to spend a few more precious minutes, perhaps on the ride home, thinking about how you might become personally more engaged and/or connect your companies to this worthwhile endeavor,” she said. “And here’s the thing—it doesn’t need to be a big commitment—it could be as simple as getting your team together to stuff back packs, run a book collection, or volunteer for a day.”

Guests were clearly inspired by Kaplan’s remarks and Deloitte’s support of PCHP. Guests finished the evening with lively bidding on exciting live auction packages, including tickets to sporting events and a champagne package, to benefit the expansion of PCHP to more families in need. All of the funds raised at the Literacy Champions Gala and through the end of 2012 will be matched 2:1 by the challenge grant awarded by the Estate of Marian O. Naumburg at the 2011 Gala.

Third Annual Literacy Champions Gala Honors Deloitte (continued from page 2)

Katie Zapata, Director of Development and Communications, with Ami Kaplan from Deloitte at the Third Annual Literacy Champions Gala.

Non-Profit Org.U.S. Postage Paid

Permit #352Garden City, NY

Where to Find The Parent-Child Home Program

ARIZONA: Phoenix CALIFORNIA: Fresno CONNECTICUT: Bridgeport FLORIDA: Miami Beach, Monticello, Palm Beach County/ASPIRA, Palm Beach County/Guatemalan-Maya Center, Palm Beach County/Minority Development & Empowerment, Inc., Palm Beach County/NOAH, Inc. ILLINOIS: Chicago/Carole Robertson Center MASSACHUSETTS: Barre/Quabbin, Boston/Dorchester, Brookline, Central Berkshire, Cambridge, Clinton/Nashoba, Framingham, Greenfield, Lawrence, Leominster, Lowell, Lynn, Medford, New Bedford, Newton/Needham/Wellesley, Northern Berkshires, Northampton, Pittsfield, Plymouth, Quincy, Salem, Shirley, Somerville, Springfield, Stoughton, Taunton, Waltham, Ware, Wareham, Watertown, Worcester MICHIGAN: Pontiac/Oakland County MINNESOTA: Minnetonka NEW JERSEY: Central New Jersey United Way NEW YORK: Bronx/Leak & Watts, Brooklyn/Excellence Early Learning Academy, Brooklyn/University Settlement, Brooklyn/Lutheran Family Health Centers, Brooklyn/SCO, Brooklyn/Brownsville East New York-SCO, Buffalo/Jericho Road Ministries, Buffalo/King Urban Life Center, Center Moriches, Centereach, East Ramapo, Great Neck/Manhasset, Manhattan/The Educational Alliance, Nanuet, Nassau BOCES, North Rockland, Oyster Bay, Port Washington, Queens/SCO, Roslyn, Suffolk Homeless Project, Westchester County, William Floyd School District PENNSYLVANIA: Armstrong County, Blair County, Chester/Montgomery Counties, Easton/Northampton County, Juniata/Mifflin Counties, Indiana County, Lycoming/Clinton Counties, Milton/Northumberland County, Philadelphia, Pittsburgh, Union County SOUTH CAROLINA: Charleston County School District, Dorchester School District #2, Dorchester School District #4, Florence School District #1, Florence School District #3, Florence School District #4, Florence School District #5, Georgetown, Horry County Schools, Richland School District #1, Williamsburg County Schools WASHINGTON: North Bend/Encompass, Burien/New Futures, Bellevue/Kindering Center, Seattle/Children’s Home Society of WA, Seattle/YWCA of Seattle, Seattle-Atlantic Street, Seattle-Neighborhood House/New Holly, Seattle-Neighborhood House/Rainier Vista, Seattle-Southwest Youth and Family Services, Yakima/Cottonwood Elementary School WISCONSIN: Madison/Center for Families BERMUDA: Hamilton CANADA: Brandon, Manitoba IRELAND: Dublin; Inchicore.

1415 Kellum Place, Suite 101 Garden City, NY 11530-1690

516-883-7480 516-883-7481 (fax)

www.parent-child.org e-mail: [email protected]

The Parent-Child Home Program is closing the achievement gap by giving low-income parents the tools and skills to prepare their preschoolers to be successful stu-dents. Trained home visitors model reading, play, conversation, and positive parent-child interaction using books and educational toys that are gifts to the family. Research proves that the Program increases participants school readiness, im-proves school performance, and increases high school graduation rates by 30% – to the same level as their middle class peers.   

PCHP’s ‘Pinteresting’ New Use of Social Media Pinterest, the “fastest growing social media site in Internet history,” according to the Washington Times, is a won-derful new way for The Parent-Child Home Program to share ideas and generate awareness of its mission among Pinterest users. Pinterest was created to archive and share interesting and relevant information available on the Internet. Previously, individuals would search the Internet, stumble across something great, and then never be able to find it again. Pinterest allows users to create specific boards, like “Activities for Kids” or “Recipes,’’ so users can easily organize online information (blogs, websites, etc.) they find ‘pinteresting’ and save them for later use.

PCHP now has ten Pinterest Boards, the most popular of which are Parenting Resources, Early Childhood Literacy, and Games/Activities for Kids. Our pins are abundant and wide-ranging, from alphabet games to how to make a homemade piñata for a child’s birthday party to inspi-rational parenting quotes, but share a common theme of supporting positive parent-child interaction and early childhood development.

To keep up with our Pins visit us at www.pinterest.com/pchp2012