Parcel Design Flipbook

People will forget what they’ve seen and forget what they’ve heard. But they’ll never forget how you make them feel.

SUBTEXT IN CONTEXT

ThaT fEElINg? IT’S SUBTEXT. And it’s how a brand becomes meaningful throughout your organization. Brand subtext is that one powerful, yet subtle undercurrent that influences everything you do and why you do it.

SUBTEXT IN CONTEXT

SUBTEXT IN CONTEXT

Hear how your stakeholders really feel about your brand.

lISTEN

LISTEN

Our team of investigative researchers actively listen to the needs of your internal and external audiences through one-on-one interviews, analysis of the environment in which your brand lives, and audits of current tactics and rituals.

SUBTEXT IN CONTEXT

Turn stakeholders into brand champions.

alIgN

ALIGN

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Our Brand Map (marketing action plan) articulates your brand’s subtext and aligns your team through tactics designed to get the word out and rituals required to ‘live’ the brand. For Lora Bay’s six founders, our Brand Map helped unify the Lora Bay vision and establish a clear ‘back to country’ story that inspired both the sales team and the families who chose Lora Bay as the place to establish roots. The result has been one of the most respected and most successful development in the Georgian Bay region.

SUBTEXT IN CONTEXT

A clear Brand Map creates a launch pad for inspiring action.

COMPEl

COMPEL

We design in all dimensions: print, experiential, online and video. The result is highly integrated campaigns that generate excitement within their marketplace. Our creative campaigns for the LCBO have exceeded expecta-tions in terms of both brand recall and sales results.

SUBTEXT IN CONTEXT

A commitment to brand stewardship builds stronger internal and external relationships.

COMMIT

COMMIT

Long-term relationships with our clients allow us to measure the performance of brand building activities ongoing. Our relationship with Allseating goes back eight years, and this history has helped us establish clear benchmarks and achieve double-digit sales growth for the past four years.

Our team is a senior, multi-hyphenated team that comes together to create imaginative solutions and achieve results. Together, we’re creating the kind of firm we’ve always wanted to work for – and we’d love to discuss how we just might be the kind of firm you’ve always wanted to work with.

SUBTEXT IN CONTEXT

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Follow us on Twitter @parceldesign

Connect with us on Linkedin

www.parceldesign.com

For more information contact:

Laura Davies 416 504 1200 ext. 223

[email protected]

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