Parallel Path SEO Update - November 2013

SEO UPDATE NOVEMBER 2013

WE REFINED OUR SEO SERVICE

Opportunity Focused

Now

Tactically Focused

Then

OPPORTUNITY EXAMPLE | COFFEE SHOP

33,100 Monthly Searches

Low Competition

#30 Current Ranking

OPPORTUNITY EXAMPLE | COFFEE SHOP

> Optimize geographic elements

> Claim local listings

> Generate reviews

> Schema markup

> Google+ optimization

Tactics to Employ

THE CORE OF SEO REMAINS

Accessibility

Relevance

Reach

ACCESSIBILITY TECHNICAL

Schema

Defines and organizes content for Google to display in the SERPs.

ACCESSIBILITY TECHNICAL

Siloing

Increase relevance by creating silos around a given topic through internal linking.

0 40+ Before After

Average page authority of 100+ client assets before and after silo implementation.

RELEVANCE ON-PAGE

> Launched in August

> Entirely new engine

> Focuses on the entire topic

and its subtopics

> Goal is to be more conversational

> Consider content type

Google launched Hummingbird

Increased emphasis upon the context of content.

HUMMINGBIRD IN ACTION

Don’t optimize for the question. Optimize for the answer.

REACH OFF-PAGE

Link Building is now Content Distribution

Connecting with the right people is more important than connecting with the right site.

NEWS FLASH Social is influencing

rankings.

REACH OFF-PAGE

Social platforms are indexed

Showed up for my wife. Not in clean SERPs.

DISTRIBUTION OPPORTUNITY EXAMPLE

Will contributed to a PP blog post and then shared it across his social networks.

21,400 Twitter

Followers

NEW REPORTING FORMAT

> Data What happened? > Analysis Why?

> Action Items What are we going to do about it?

THANK YOU!