Richard Dyer’s Paradoxes By Katie Paczynska
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Richard Dyer’s Paradoxes
By Katie Paczynska
Paradox 1
The star must be simultaneously ordinary and extraordinary for the consumer.The following slides show the examples of Paradox 1.
Examples of Paradox 1: Beyoncé & Jay-Z
On the left: Extraordinary example of Beyoncé and Jay-Z preforming on the stage for the audience. On the right: Ordinary picture of them presenting their casual, private life and spending time together like normal people.
Katarzyna.Paczynski
Example of paradox 1:Shakira
On the left: extraordinary Shakira performing, On the right: ordinary Shakira & her husband, Footballer Gerard Piqué.
Paradox 1: Rihanna & Drake
On the left: extraordinary Rihanna andDrake performing, on the right: ordinary as a private couple, on a basketball match
Paradox 1:Justin Bieber & Selena Gomez
On the left: extraordinary Selena and JustinPreforming on the stage, on the left : ordinary example of the picture from theirs private life.
Paradox 2
The star must be simultaneously present and absent for the consumer.
The following slides show the examples of Paradox 2.
Paradox 2: Katy Perry (Absent)
Paradox 2: Katy Perry (Present)
Paradox 2: Lady Gaga (Absent)
Paradox 2: Lady Gaga (Present)
Paradox 2: Nicki Minaj (Absent)
Paradox 2: Nicki Minaj (Present)
Related Documents
