Papaya King Report

5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

Papaya KingOnline Campaign

DMA: Los Angeles Project Manager: Sean [email protected]

Overview of Campaign• Campus Circle worked with Allied Live on

promoting the grand opening of Papaya King inLos Angeles. In order to bring awareness toCampus Circle members about the grand opening,we did the following:

• Dedicated EmailCampus Circle launched a dedicated HTML email forPapaya King to our members in the Los Angeles DMA.

• Banner Advertising - Hosted on our website,Campuscircle.com. We roadblocked banner ads forPapaya King on 95% of our website.

• Newsletter Advertising - We also roadblocked ourweekly HTML email newsletter with Papaya Kingbanner ads.

• Editorial - Campus Circle wrote an article aboutPapaya King which appeared in our newspaper and onour website.

• Social Media - Campus Circle disseminated thePapaya King article through our social media channelsincluding facebook and Twitter.

• Stats & values can be found throughout this report.• Campaign Duration: 14 days

Campaign Stats forCampus Circle’s outreach

• Dedicated EmailEmails Sent - 32,050; Opens - 4,706; Clicks - 358

• Banner AdvertisingImpressions - 627,600; Clicks - 593

• Newsletter Advertising - 2 weeksTotal Emails - 64,100; Page Views - 7,224

• Editorial - Page views - 1,006• Social Media -

Twitter Followers - 2,275; Facebook - 5,982 Likes• Campaign Duration: 14 days

Total Impressions - 627,600; Total Emails - 96,150;Total Page Views - 1,006; Total Clicks - 951

Dedicated Email• Campus Circle sent out

a dedicated email topromote the grandopening of PapayaKing in Los Angeles.

• The stats for the emailwere as follows:

• Emails sent: 32,050• Opens: 4,706 (15%)• Clicks: 358 (1%)

• Value = $1,432.00

Banner Advertising• Banner advertising for Papaya King appeared on our website, campuscircle.com. The banner

ads ran throughout 95% of the site. Our monthly traffic currently averages 500,000 page views and80,000 unique visitors. The banner ads had a combined 627,600 impressions and 593 clicks. The valueof the banner ads was $9,414.00

Newsletter Advertising

• Banner advertising forPapaya King appeared inour weekly emailnewsletter for two weeks.

• The Campus Circle weeklyemail newsletter reaches32,050 members per week inthe greater Los Angelesarea.

• The banner ads had acombined, 7,224 page viewsover 2 weeks

• The total value of the bannerad for two weeks was$1,200.00.

Campus Circle - Social Media #1Campus Circle disseminated information about the grand opening of Papaya King aswell as an article on the restaurant through our social media channels includingfacebook and twitter.

Campus Circle - Social Media #2An example of a facebook post.

Campus Circle - Online Editorial• An article on Papaya

King appears on ourwebsite promoting thepopular east coastrestaurant that now isopen in Los Angeles.

• Our monthly trafficcurrently averages500,000 page views and80,000 unique visitors

• The article has beenviewed 1006 times todate.