Pantaloon Ppt

Presented by: Gaurav Mukherjee(09RM019) Ashutosh Kumar(09RM024)

RETAIL MARKETING MIXOF

COMPANY OVERVIEW:-

•Pantaloon Retail (India) Limited (PRIL) was set up as Manz Wear Private Limited on October 12, 1987.

• On September 25, 1992 Manz Wear Private Limited became Pantaloon Fashions (India) Ltd.

• It operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market.

• Headquartered in Mumbai (Bombay), the company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and employs over 30,000 people.

RETAIL MARKETING MIX OF PANTALOONS

PRODUCT

PRODUCT VARIETY:

Man's Wear Woman’s Wear Child’s Wear Cosmetic product E-Zone Food & Non category

MEN’S, WOMEN AND KIDS SECTION

Formal WearEthnic wear TiesJeansParty wear SportswearCasual Wear

ACCESSORIES: APPARELS

Hand bag

Sunglasses Watches Belt

Electronics : Freeze Cooler Washing machine Iron Laptop TV – DVD

Ring Chain Nose Ring Ear’s Ring

BRANDS IN LADIES HANDBAGS, LEATHER HANDBAGS,WALLETS &POUCHES MEOWW RICH BORN PICK ME UP WELLNESS

BRANDS IN DEODORANTS AJMAL EUROLUX JEANE ARTHES NIKE POLICE REVLON

BRANDS IN PERFUMESAJMALJEANE ARTHESNIKEMKP

BRANDS IN MAKE-UP ACCESSORIESCHAMBORREVLON ACCESSORIESVEGAVIDAL

WATCHES ESPRIT

FASTRACK WATCHESSONATATIMEXTITANTOMATO(KIDS WATCHES)

PRICE

PRICING STRATEGIES OF PANTALOON

Pricing is difficult and must reflect supply and demand relationship.

Pricing a product too high or too low could mean a loss of sales for the organisation.

Pricing should take into account the following factors: Fixed and variable costs. Competition. Company objectives. Proposed positioning

strategies. Target group and

willingness to pay.

TYPES OF PRICING STRATEGIES OF PANTALOON

An organisation can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve.

Penetration pricing: Where the PANTALOON sets a low price to increase sales and market share.

Skimming pricing: The PANTALOON sets an initial high price and then slowly lowers the price to make the product available to a wider market. The objective is to skim profits of the market layer by layer.

Competition pricing: PANTALOON is Setting a price in comparison with competitors

Product Line Pricing: Pricing different products within the same product range at different price points. An example would be a video manufacturer offering different video recorders with different features at different prices. The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximizing turnover and profits.

Bundle Pricing: The PANTALOON bundles a group of products at a reduced price.

Psychological pricing: The seller here will consider the psychology of price and the positioning of price within the market place. The seller will therefore charge 99p instead £1 or $199 instead of $200.

Premium pricing: The PANTALOON price set is high to reflect the exclusiveness of the product. An example of products using this strategy would be Harrods, first class airline services, Porsche etc.

Optional pricing: The PANTALOON sells optional extras along with the product to maximize its turnover. This strategy is used commonly within the car industry.

PLACE

Place

 The place is where you can expect to find your customer and consequently, where the sale is realized.Place is also known as channel, distribution, or intermediary.It is the mechanism through which goods and services are moved from the manufacturer or service provider to the user or consumer.Distribution is about getting the product to the customer.

Distribution includes:-Distribution ChannelsMarket coverageSpecific channel membersInventory managementWarehousingDistribution centersOrder processingTransportationReverse logistics

Types of Channel Intermediaries:- There are many types of

intermediaries such as :- Wholesalers Agents Retailers Internet overseas distributors direct marketing (from manufacturer

to user without an intermediary)

WHOLESALERS They break down 'bulk' into smaller packages for resale by a retailer.They buy from producers and resell to retailers. They take ownership or 'title' to goods whereas agents do not.

They provide storage facilities. Agents:-Agents are mainly used in international markets.An agent will typically secure an order for a producer and will take a commission.They do not tend to take title to the goods.Agents can be very expensive to train.They are difficult to keep control of due to the physical distances involved.They are difficult to motivate.

Retailers:- Retailers will have a much stronger personal relationship

with the consumer. The retailer will hold several other brands and products. A

consumer will expect to be exposed to many products. Retailers will often offer credit to the customer e.g.

electrical wholesalers, or travel agents. Products and services are promoted and merchandised by

the retailer.

Internet:- The Internet has a geographically disperse market. The main benefit of the Internet is that niche products

reach a wider audience. There are low barriers to entry as set up costs are low. Use e-commerce technology for payment, shopping

software, etc. There is a paradigm shift in commerce and consumption

which benefits distribution via the Internet

PROMOTION

Pantaloons (in store promotion):- all decision are made by zonal head office. It also

applied various restrictions. The maniquines were as per the season, which is a

seasonal promotion. the stand on which the appreal was hanging was also

having a pamplet inserted in a plastic case to make it attractive, which attracts a customer to see the promotional ads.

various colours signages were also hanging at a convienient place,so that people look at it and can khow about various offers.

posters were pested on the walls and pillars, which were looking attractive and made customers read it as they were having bright colours.

in-store decoration was also made accordingly to the festivals.

announcement made inside the store are also a type of promotions.

PROCESS

Store process and operation:

Visual Merchandising

Distribution & Logistics

Buying & Merchandising

Ordering of products

Supply chain management• creation of regional hubs• sourccing with minimum intermediaries

Revers Logistics

Arrangement with vendors

System – SAP APPLICATION RFID