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Page 1: Panini Brand 012011
Page 2: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

ICONSTHE BICYCLE KICK

PANINI has used his

famous bicycle kick

image of Carlo Parola, a

legendary Italian football

player, since 1961 on all

football collections.

Page 3: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

EMOTIONSHERITAGE

Still a trendy past time, albums are cherished over the years

conserving style, a sense of belonging and nostalgia.

Although the primary objective amongst fans is to complete

the album with all the stickers, and possibly SWAP them, fun

games have been invented over the years and iconically

recognized as part of the Panini experience: trivia, footbolero,

muretto, war, the fastest wins, memory, race.

Page 4: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

EMOTIONSTHEYELLOWFEVER

An ICON for kids of all ages, Panini albums have enriched the

lives of many generations conveying social expression and

friendship and rekindling in adults the emotions and fond

memories of their childhood.

Page 5: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

EMOZIONILAFEBBREGIALLA

Page 6: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

ARTWORK PREVIEWDESIGN

Page 7: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

ARTWORK PREVIEWDESIGN

Page 8: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

ARTWORK PREVIEWDESIGN

Page 9: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

ARTWORK PREVIEWDESIGN

Page 10: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

ARTWORK PREVIEWDESIGN

RODUCTS

Page 11: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE

Page 12: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE

Page 13: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE

Page 14: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE

Page 15: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE

Page 16: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE

Page 17: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE

Page 18: Panini Brand 012011

© Panini S.p.A. All Rights Reserved.

CONSUMER

PRODUCTSCOLORE, DESIGN, LIFESTYLE