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Our Words, your Keys to success!
21

PanEuro Search Engine Marketing EN (1)

Aug 11, 2015

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Page 1: PanEuro Search Engine Marketing   EN (1)

Our Words, your Keys to success!

Page 2: PanEuro Search Engine Marketing   EN (1)

PANEUROWORLDGOOGLE PARTNER

Presente na Europa, América do Sul e Ásia

 目前在欧洲,南美和亚洲

Presente en Europa, América del Sur y Asia

Мы в Европе, Южной Америке и Азии

Présent en Europe, Amérique du Sud et Asie

Present in Europe, South America and Asia

Page 3: PanEuro Search Engine Marketing   EN (1)

WHY ADVERTISEON THE INTERNET?

Page 4: PanEuro Search Engine Marketing   EN (1)

WORLD TREND:TODAY, PEOPLE SPEND MORE TIME ONLINE THAN WATCHING TV

ONLINE ADVERTISING IS ALREADY NUMBER 1.

March7th14 – See full article here: http://www.forbes.com

May 28th14 – See full study here: http://slidesha.re/1tPlNbM

Page 5: PanEuro Search Engine Marketing   EN (1)

IF PEOPLE ARE ON THE INTERNET, THAT’S WHERE YOUR COMPANY SHOULD BE

Page 6: PanEuro Search Engine Marketing   EN (1)

THE FAIREST MEDIAYou know where every cent is invested, and you only pay when users click on your ads. Quality Score plays a key role on the real CPC

A user on Google is likely to convert more than on any other channel, as users are actively looking (with the intention to find, compare, buy products and services)

THE MOST EFFICIENT ONE

ADVERTISING ON GOOGLE IS :

Page 7: PanEuro Search Engine Marketing   EN (1)

‘BUT NOT ALL THAT GLITTERS IS GOLD’.

COMPETITION ON THE INTERNET IS INCREASING EVERYDAY. KEYWORDS ARE BECOMING MORE AND MORE EXPENSIVE. ON TOP OF THIS, THERE IS A GROWING COMPLEXITY OUT THERE: DISPLAY, SHOPPING, RETARGETING …

Page 8: PanEuro Search Engine Marketing   EN (1)

Manuel Martín Esparza – Former Google manager – Before founding PanEuro, he had created and lead SEM internal teams for some of the biggest AdWords advertisers in Europe, http://es.linkedin.com/in/manuelesparza.

THATS WHY YOU WOULD BETTER PARTNER WITH ONE

OF WORLD’S MOST PREPARED AGENCIES TO MANAGE YOUR ADWORDS CAMPAIGNS.

Page 9: PanEuro Search Engine Marketing   EN (1)

International Network of SEM Experts throughout the World – With offices in Europe, Brazil, China and Russia. Multiligual Team.

PanEuro Search Marketing

Page 10: PanEuro Search Engine Marketing   EN (1)

PanEuro is a ‘100% specialized’ Google AdWords Company

PANEURO100%GOOGLE ADS

Page 11: PanEuro Search Engine Marketing   EN (1)

Experienced Professionals, carefully trained from scratch by former googlers (Google Alumnae)

PANEUROGOOGLE ALUMNAE

Page 12: PanEuro Search Engine Marketing   EN (1)

PanEuro manages AdWords budgets worth more than 4 million Euros, with customers all around the World.

PANEUROGOOGLE PARTNER COMPANY

Page 13: PanEuro Search Engine Marketing   EN (1)

SO, AT THE END OF THE DAY,HOW DOES PANEURO DIFFERENCIATE ITSELF?

Page 14: PanEuro Search Engine Marketing   EN (1)

×

=

Your BRANDin top

positions

Max CPC Bid

Quality ScoreAdWords is based on the account’s quality X the maximum Cost-per-click (CPC) bid

PanEuro is prepared to manage your account in a way to achieve the best possible Google AdWords Quality Score

Page 15: PanEuro Search Engine Marketing   EN (1)

Advertiser

Advertiser A

Advertiser B

Advertiser C

Máx. (CPC) Bid

€ 2

€ 1,5

€ 1

Quality Score

3

10

8

Ad Ranking

6

15

8

YOU CAN GAIN HIGHER POSITIONS WHILE PAYING LESS

Best

Bad

Good

Final Position

Page 16: PanEuro Search Engine Marketing   EN (1)

OUR ACCOUNTS HAVE MORE THAN 20 – 40 CAMPAIGNS IN AVERAGE.

Page 17: PanEuro Search Engine Marketing   EN (1)

Relatively Decreasing Average CPC

IN THE LONG TERM, YOUR WEBSITE MAY RECEIVE MORE VISITS WITH THE SAME LEVEL OF INVESTMENT.

Page 18: PanEuro Search Engine Marketing   EN (1)

Neither all keywords, web pages nor user intentions convert the same way. For this reason, we negativise those inefficient keywords, sites and users search intentions and enhance efficient ones.

IMPORTANT

Page 19: PanEuro Search Engine Marketing   EN (1)

DO YOU WANT TO INVEST IN ORDER TO WIN?

Then,

Page 20: PanEuro Search Engine Marketing   EN (1)

DO LIKE THE TELECOM GIANT IN FRANCE:INVEST WITH PANEURO

Page 21: PanEuro Search Engine Marketing   EN (1)

HUNDREDS OF CUSTOMERSAROUND THE WORLD.