BeFirst to the FUTURE PROGRAMMATIC REVOLUTION End of the advertising as we know it?
BeFirst to theFUTURE
PROGRAMMATICREVOLUTION
End of the advertising as we know it?
59%of Digital advertising
will be bought via automated systems
by 2017 (1)
2018by this time,
CMOS will spend more on IT
than CTOs (2)
Source: (1)Magna Global as cited by WARC, Oct 2013 (2) Gartner, 2013
Programmatic is BIG
Confidential & Proprietary
Programmatic is BIG
Thanks to platforms and data you can reach the right
audience at the right time and context with the right
format and message for the right price.
Thanks to platforms and data ...1st Party Data
Campaigns CRM Analytics
3rd Party Data
Platforms Providers
USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES
… you reach the right audience ...
SocioDemo
Interests CommercialIntents
Customer Segment
Website Activity
Campaign Exposure
Relevant environment
… at the right time and context ...
Brand-safe environment
Right timing
… with the right format and message ...
DynamicTailormade Engaging Multi
screen
… for the right price.
Open Auction
Private Auction
Preferred Deals
Programmatic Guaranteed
What do marketers like most about programmatic?