Pandia Search Engine Intelligence

Search Engine Intelligenceby Pandia

Susanne and Per KochOslo, NorwayNOLUG Feb 25 2008www.pandia.com

On top of search engine news• Intro to Web feeds (RSS/

Atom)

• Intro to social bookmarking

• Pandia tools

• Other recommended sources

What is a web feed?• A web feed is a simple XML text file that

contains the headlines, summaries and/or content of the posts of a blog.

• You can read the web feed without visiting the web site itself

• You can gather the content of several web feeds in one place

Web feeds• Find blogs

• Subscribe to feed

• Read news in your feed reader

• We prefer online feed readers because we’re on the move a lot

5 great online feed readers• NewsGator

• Bloglines Beta

• Google Reader

• FeedShow

• Rojo

Let’s take a look at my feed reader!

Social bookmarking• For articles, news stories, web resources,

movies, reviews etc.

• Add bookmark to the social bookmarking site of your choice

• Tag it with concepts that makes sense to you

• Makes it easy to return to important sites

• Lets you share your stories with friends or groups of friends

5 great social bookmarking services• Furl

• Netvouz

• Del.icio.us

• Ma.gnolia

• Bluedot

Let’s take a look at my bookmarks

Pandia’s Search Engine DetectiveWe have gathered all the resources we use to track the search engine scene on one page

www.pandia.com/searchworld/detective.html

This is what you get• A vertical search engine for searching search

oriented sites

• The latest headlines from the very best sites

• Links to all the best blogs, English language as well as Non-English

• Links to all the best search engine news sites

• Links to all the best discussion forums and social sites

• Links to sites for social marketing, PPC, podcasts, link building and spamming

Pandia Search Engine News

• Our own blog covering the search engine scene

• News articles

• Feature articles and “how-to” presentations

• Guest writers

www.pandia.com/sew/

Our favorite sites• There are two types of

search coverage:

• News for searchers, researchers and librarians

• News for search engine marketing people

Sites for librarians and researchers• Phil Bradley’s blog

• Tara Calishain’s Researchbuzz

• Gary Price’s Resourceshelf

• Google Tutor

Phil, Tara and Gary

Search engine industry and SEM news and articles

• Search Engine Land (Danny Sullivan & Co)

• Search Engine Watch

• PageTraffic Blog (Navneet Kaushal)

• Marketing Pilgrim (Andy Beal & Co)

• Search Engine Journal

• John BattelleDanny Sullivan and John Battelle

Search engine marketing social web

• Sphinn (Web 2.0 site from Danny Sullivan)

• Webmaster World (Brett Tabke & Co)

• Search Engine Forums (the original)

• Digital Point Forums

Web 2.0 coverage

• Sites that cover new forms of information production, dissemination and retrieval

• Mashable

• Read/Write Web

• TechCrunch

And may you all find what you are looking for!

www.pandia.com